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All Journal Jurnal Bisnis dan Manajemen Jurnal Riset Akuntansi dan Bisnis JURNAL ILMIAH MANAJEMEN & BISNIS Maneggio: Jurnal Ilmiah Magister Manajemen NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal of Education, Humaniora and Social Sciences (JEHSS) Al-Masharif: Jurnal Ilmu Ekonomi dan Keislaman International Journal of Business Economics (IJBE) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Proceeding International Seminar of Islamic Studies AL-MULTAZIM : Jurnal Manajemen Bisnis Syariah Jurnal SALMAN : Sosial dan Manajemen Journal of International Conference Proceedings International Journal of Economic, Technology and Social Sciences (Injects)
Muhammad Arif
Faculty Of Economics And Business, Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Journal : Journal of Education, Humaniora and Social Sciences (JEHSS)

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Pengaruh Price Discount dan Hedonic Shopping Motivation terhadap Impulse Buying Dimediasi Positive Emotion Elsa Laura Rizky Barona; Muhammad Arif; Jufrizen Jufrizen
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 6, No 1 (2023): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v6i1.1906

Abstract

This paper aims to determine the effect of price discount (x1), and hedonic shopping motivation (x2), on impulse buying (y) with positive emotion (z) as a mediating variable at UNIQLO in Medan City. This study used a quantitative approach by collecting data through questionnaires. The data analysis technique in this study uses a PLS-based SEM approach with SmartPLS 4.0. The population and sample of this study are all UNIQLO consumers in Medan City, totaling 96 people. The results of this study indicate that price discounts positively and significantly affect positive emotion, hedonic shopping motivation positively and significantly influences positive emotion, price discounts do not have a significant effect on impulse buying, hedonic shopping motivation positively and significantly influences impulse buying, positive emotion with a positive and significant influence on impulse buying, price discounts do not have a significant effect on impulse buying through positive emotion, and hedonic shopping motivation positively and significantly influences impulse buying through positive emotion.
Co-Authors Ade Gunawan Adisya Nadira Putri Afrianti Syahputri Andri Soemitra Asmuni Asmuni Ayu Waningsih Sirait Bella Olivia Rizki Dani Iskandar Dedek Kurniawan Gultom Dedek Kurniawan Gultom Dwi Nuriyani Elsa Laura Rizky Barona Ihsan Rambe Jufrizen Juliana Juliana Kesha Stevanie Simarmata Muhammad Andi Prayagi Muhammad Andi Prayogi Muhammad Elfi Azhar MUHAMMAD FAHMI Mukmin Mukmin Mukmin Mukmin Murviana Koto Nadia Ika Purnama Radiman Radiman Rakhmad Bahagia Rio Dermawan Nasution Salman Farisi Siti Mujiatun Sonja Nirwana Hasibuan Sri Sudiarti Tupti, Zulaspan Tuti Anggraini Yusnandar, Willy