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All Journal Jurnal Bisnis dan Manajemen Jurnal Riset Akuntansi dan Bisnis JURNAL ILMIAH MANAJEMEN & BISNIS Maneggio: Jurnal Ilmiah Magister Manajemen NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal of Education, Humaniora and Social Sciences (JEHSS) Al-Masharif: Jurnal Ilmu Ekonomi dan Keislaman International Journal of Business Economics (IJBE) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Proceeding International Seminar of Islamic Studies AL-MULTAZIM : Jurnal Manajemen Bisnis Syariah Jurnal SALMAN : Sosial dan Manajemen Journal of International Conference Proceedings International Journal of Economic, Technology and Social Sciences (Injects) Al-masharif: Jurnal Ilmu Ekonomi dan Keislaman
Muhammad Arif
Faculty Of Economics And Business, Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Journal : Journal of International Conference Proceedings

 1 
The Influence of Brand Image and Product Quality on Customer Loyalty with Consumer Satisfaction as a Intervening Variable at Home Industry Muhammad Arif; Afrianti Syahputri
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1274

Abstract

This study aims to determine the effect of brand image and product quality on customer loyalty through consumer satisfaction as an intervening variable in the H3soy soy milk MSME business. This research is an associative research and quantitative research with data collection techniques through a questionnaire/questionnaire. The population in this study were hesoy soy milk customers and the sample in this study amounted to 70 MSME customers of H3soy soy milk as the research sample. The results showed that brand image has a significant effect on consumer satisfaction, it is based on the p value of the two variables is 0.003. Brand image has no significant effect on customer loyalty, it is based on the p value of the two variables is 0.336. Product quality has a significant effect on consumer satisfaction, it is based on the p value of the two variables is 0.004. Product quality has no significant effect on customer loyalty, it is based on the p value of the two variables is 0.108. Consumer satisfaction has a significant effect on customer loyalty, it is based on the p value of the two variables is 0.015. Brand image has a significant effect on customer loyalty through customer satisfaction as an intervening variable, it is based on the p value of the variable is 0.046. Product quality has no significant effect on customer loyalty through customer satisfaction as an intervening variable, it is based on the p value of the variable is 0.089. Product quality has no significant effect on customer loyalty, it is based on the p value of the two variables is 0.108. Consumer satisfaction has a significant effect on customer loyalty, it is based on the p value of the two variables is 0.015. Brand image has a significant effect on customer loyalty through customer satisfaction as an intervening variable, it is based on the p value of the variable is 0.046. Product quality has no significant effect on customer loyalty through customer satisfaction as an intervening variable, it is based on the p value of the variable is 0.089. Product quality has no significant effect on customer loyalty, it is based on the p value of the two variables is 0.108. Consumer satisfaction has a significant effect on customer loyalty, it is based on the p value of the two variables is 0.015. Brand image has a significant effect on customer loyalty through customer satisfaction as an intervening variable, it is based on the p value of the variable is 0.046. Product quality has no significant effect on customer loyalty through customer satisfaction as an intervening variable, it is based on the p value of the variable is 0.089. Consumer satisfaction has a significant effect on customer loyalty, it is based on the p value of the two variables is 0.015. Brand image has a significant effect on customer loyalty through customer satisfaction as an intervening variable, it is based on the p value of the variable is 0.046. Product quality has no significant effect on customer loyalty through customer satisfaction as an intervening variable, it is based on the p value of the variable is 0.089. Consumer satisfaction has a significant effect on customer loyalty, it is based on the p value of the two variables is 0.015. Brand image has a significant effect on customer loyalty through customer satisfaction as an intervening variable, it is based on the p value of the variable is 0.046. Product quality has no significant effect on customer loyalty through customer satisfaction as an intervening variable, it is based on the p value of the variable is 0.089.
The Role of Buying Decisions on Electronic Word of Mouth and Loyalty Mediated Customer Prices as Intervening Variables Muhammad Arif
Journal of International Conference Proceedings (JICP) Vol 5, No 2 (2022): BEFIC Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i2.1846

Abstract

The purpose of this study was to determine and analyze the influence of Electronic Word of Mouth and Price on the Buying Decision of Medan City Food, Customer Loyalty as an Intervening Variable, directly or indirectly. The approach used in this study is an associative approach. The population in this study were all the people of Medan City who had purchased Medan culinary specialties. While the sample in this study were 100 people. Data collection techniques in this study used interview techniques, study documentation, observation, and questionnaires. The data analysis technique in this study used a quantitative approach using statistical analysis using the Auter Model Analysis test, Inner Model Analysis, and Hypothesis Testing. Data processing in this study using the PLS (Partial Least Square) software program. The results of this study prove that Electronic Word of Mouth and Price directly have a positive and significant effect on Buying Decisions for Medan City Foods, Customer Loyalty as an Intervening Variable. In other words, Customer Loyalty does act as a mediator. Keywords: Electronic Word Of Mouth, Price, Buying Decision, Customer Loyalty.
Co-Authors Ade Gunawan Adisya Nadira Putri Afrianti Syahputri Andri Soemitra Asmuni Asmuni Ayu Waningsih Sirait Bella Olivia Rizki Dani Iskandar Dedek Kurniawan Gultom Dedek Kurniawan Gultom Dwi Nuriyani Elsa Laura Rizky Barona Ihsan Rambe Jufrizen Juliana Juliana Kesha Stevanie Simarmata Muhammad Andi Prayagi Muhammad Andi Prayogi Muhammad Elfi Azhar MUHAMMAD FAHMI Mukmin Mukmin Mukmin Mukmin Murviana Koto Nadia Ika Purnama Radiman Radiman Rakhmad Bahagia Rio Dermawan Nasution Salman Farisi Siti Mujiatun Sonja Nirwana Hasibuan Sri Sudiarti Tupti, Zulaspan Tuti Anggraini Yusnandar, Willy