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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Perfecting a Video Game with Game Metrics Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik Jurnal Pekommas Jurnal Teknologi Informasi dan Ilmu Komputer Journal of ICT Research and Applications Seminar Nasional Informatika (SEMNASIF) Edu Komputika Journal Journal of Information Technology and Computer Science IJID (International Journal on Informatics for Development) Jurnal Akuntansi dan Bisnis IJITEE (International Journal of Information Technology and Electrical Engineering) Journal of Computer System and Informatics (JoSYC) Water Circulation Monitoring System in The Vanname Shrimp Cultivation based on Internet of Thing Jurnal Nasional Teknik Elektro dan Teknologi Informasi Proceeding ISETH (International Summit on Science, Technology, and Humanity) Electrician : Jurnal Rekayasa dan Teknologi Elektro
Indriana Hidayah
Department Of Electrical Engineering And Information Technology, Faculty Of Engineering, Universitas Gadjah Mada, Bulaksumur, Yogyakarta 55281,
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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Journal : Journal of ICT Research and Applications

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Research Methodology for Analysis of E-Commerce User Activity Based on User Interest using Web Usage Mining Saucha Diwandari; Adhistya Erna Permanasari; Indriana Hidayah
Journal of ICT Research and Applications Vol. 12 No. 1 (2018)
Publisher : LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/itbj.ict.res.appl.2018.12.1.4

Abstract

Visitor interaction with e-commerce websites generates large amounts of clickstream data stored in web access logs. From a business standpoint, clickstream data can be used as a means of finding information on user interest. In this paper, the authors propose a method to find user interest in products offered on e-commerce websites based on web usage mining of clickstream data. In this study, user interest was investigated using the PIE approach coupled with clustering and classification techniques. The experimental results showed that the method is able to assist in analyzing visitor behavior and user interest in e-commerce products by identifying those products that prompt visitor interest.
Co-Authors Adhistya Erna Permanasari Astrie Kusuma Dewi Bobby Rian Dewangga Cahyani Windarto Diah Priyawati Ebedia Hilda Am Eko Nugroho Eko Wahyu Nugroho Emi Iryanti Fachrul Budi Prayoga Fahmi Dhimas Irnawan Faizal M. Priyowibowo Hanung Adi Nugroho Hanung Adi Nugroho Hanung Adi Nugroho Indah Soesanti Intan Sulistyaningrum Sakkinah La Ode Mohamad Zulfiqar Lukito Edi Nugroho M. Arifin Hidayat M. Tsana'uddin Farid Muhammad Haris Diponegoro Nasrokhah Noviati Paulus Insap Santosa Rio Jumardi Ripto Mukti Wibowo Sanny Hikmawati Saucha Diwandari Septian Rico Hernawan Shindy Arti Silmi Fauziati Sri Kustanti Sri Suning Kusumawardani Stefani, Brillian Stefani, Brillian Tari Mardiana Teguh Bharata Adji Widiyanti, Tanty Yanuar Winarno Winarno