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Journal : Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi

Pengaruh Harga, Promosi Dan Saluran Distribusi Semen Gresik Terhadap Minat Beli Konsumen (Studi Kasus di Distributor PT Abadi Putera Wirajaya) Widya Purnamasari; Ahadiati Rohmatiah; Mintarti Indartini
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 10 No. 1 (2021): JURNAL EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v10i1.87

Abstract

Abstract— The existence of PT Abadi Putera Wirajaya Karesidenan Madiun as a distributor must be used as the spearhead of the marketing of Semen Gresik products by increasing consumer buying interest. This study aims to determine the partially and simultaneously influence of price, promotion and distribution channels on consumer buying interest in Semen Gresik products at distributor of PT Abadi Putera Wirajaya Karesidenan Madiun and the variables that have a dominant influence on consumer buying interest in this products at distributor of PT Abadi Putera Wirajaya Karesidenan Madiun. The population in this study were all distributor channels in PT Abadi Putera Wirajaya Karesidenan Madiun in 2020, totaling 137 distributors. The sample in this study was 102 distributors whose size was determined by the Slovin formula. Sampling using random sampling technique. The research instrument used a questionnaire. The data analysis technique used validity and reliability test, classical assumption test,  coefficient of determination analysis and hypothesis testing using t test, F test and standardized coefficients test. The results of the study are: 1) Price, promotion and distribution channels variables partially influences consumer buying interest in Semen Gresik products at distributor of PT Abadi Putera Wirajaya Karesidenan Madiun, 2) Price, promotion and distribution channels variables simultaneously influences consumer buying interest in Semen Gresik products at distributor of PT Abadi Putera Wirajaya Karesidenan Madiun, 3) Promotion is a variable that has a dominant influence on consumer buying interest in Semen Gresik products at distributor of PT Abadi Putera Wirajaya Karesidenan Madiun. Keywords—: Price; Promotion; Distribution Channels; Buying Interes.
PENGARUH FINANCIAL LITERACY, DIGITAL MARKETING DAN WORD OF MOUTH TERHADAP MINAT MENGGUNAKAN INTERNET BANKING PADA NASABAH PT BANK NEGARA INDONESIA (PERSERO) TBK. KC PONOROGO SELAMA PANDEMI COVID-19 Fahmi Maulana Rahmatulloh; Ahadiati Rohmatiah; Hartirini Warnaningtyas
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 11 No. 1 (2022): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v11i1.111

Abstract

he Covid-19 pandemic in various countries around the world, including Indonesia, has encouraged an increase in financial and banking transactions carried out by the public through internet banking services. This study aims to determine the effect of Financial literacy, digital marketing and word of mouth on the interest in using internet banking for customers of PT Bank Negara Indonesia (Persero) Tbk. KC Ponorogo during the Covid-19 pandemic. Population in this study were customers of PT Bank Negara Indonesia (Persero) Tbk. KC Ponorogo from November 2020 to November 2021, totaling 1552 customers. The research sample amounted to 100 people whose size was determined by the Slovins formula. Sampling using purposive sampling technique. The research instrument used a questionnaire. The data analysis technique used the Partial Least Square (PLS) method with SmartPLS version 3.0 software. The results showed that; 1) Hypothesis 1 was rejected. This means that Financial literacy had no significant effect on customers' interest in using internet banking during the Covid-19 pandemic. 2) Hypothesis 2 was accepted. This means that digital marketing had a significant effect on customers' interest in using internet banking during the Covid-19 pandemic. 3) Hypothesis 3 was accepted. This means that word of mouth had a significant effect on the interest in using internet banking for customers of PT Bank Negara Indonesia (Persero) Tbk. KC Ponorogo during the Covid-19 pandemic.
Pengaruh Promosi, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Transportasi Kereta Api Tyas Retno Yuniar; Ahadiati Rohmatiah
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 11 No. 2 (2022): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v11i2.125

Abstract

This study aims to find out (1) Is there an influence between promotion and customer satisfaction of rail transportation services at Madiun Besar Station (2) Is there an effect of price on customer satisfaction of rail transportation services at Madiun Besar Station (3) Is there an influence between service quality and customer satisfaction of rail transportation services at Madiu Besar Station. The sample in this study were customers of rail transportation services at the Madiun station with 100 respondents. The sample method used was purposive sampling of primary data using a questionnaire measured using a Likert scale and distributed to 100 respondents. The data analysis technique used classical assumption test, multiple linear regression analysis, coefficient of determination analysis, and hypothesis testing using t test and F test. The results showed that (1) promotion, price, and service quality simultaneously had a significant positive effect on customer satisfaction. on rail transportation services at the Madiun big station (2) promotion, price, and service quality simultaneously have a significant positive effect on customer satisfaction on rail transportation services at the Madiun big station.
Pengaruh Gaya Kepemimpinan Transformasional, Motivasi Dan Kepuasan Kerja Terhadap Kinerja Pegawai (Studi Pada Dinas Pekerjaan Umum Dan Penataan Ruang Kota Madiun) Niko Septiawan; Ahadiati Rohmatiah; Hartirini Warnaningtyas; Retno Iswati
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 12 No. 1 (2023): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v12i1.136

Abstract

This Study aims to examine and determine the effect of partially or simultaneously transformational leadership style, motivation and job satisfaction on the performance of the employees of the Public Works and Spatial Planning Office Of Madiun City. This research is a type of the ditrisbution of questionnaires and secondary data obtained from previus research. The population in this study were employees of the Public Works and Spatial Planning Office of Madiun City, amounting to 60 respondents with the method used for this study was the saturated sampling method. the data analysis technique used multiple linier regression analysis, classical assumption test, coefficient of determination test, t test, F test using SPSS version 25.00 program. The results of the hypothetical research show that the transformational leadership style variable has a positive and significant effect on the performance of the employees of the Public Works and Spatial Planning Office of Madiun City with a significance value of 0,043. The motivation variable has no positive and significant effect on the performance of the employees of the Public Works and Spatial Planning Office of Madiun City with a significance value of 0,626. the job saticfaction variable has a positive and significan effect on the performance of the employees of the Public Works and Spatial Planning Office of Madiun City with a significance value of 0,000. The variables of transformational leadership syle, motivation and job satisfaction have a simultaneous effect on the performance of the Public Works and Spatial Planning Officers of Madiun City. Key Word : Transformational Leadership Style, Motivation, Job Saticfaction, Performance.
Analisis Pengaruh Gaya Kepemimpinan, Teamwork Dan Kompensasi Dalam Meningkatkan Efektifitas Kinerja Karyawan Perusahaan Air Minum (PDAM) Kabupaten Ngawi Mintarti Indartini; Ahadiati Rohmatiah; Henry Windrianto Darmoko
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 12 No. 2 (2023): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v12i2.150

Abstract

Related to its very strategic role, the Municipal Waterworks of Ngawi District is required to have the company's performance in meeting the needs of drinking water in the community. One of them is the presence of good employee performance. This study aims to determine the partially and simultaneously influence of leadership style, teamwork and financial compensation on employee performance at the Municipal Waterworks of Ngawi District. The research population is all employees of the Municipal Waterworks of Ngawi District in 2022, totaling 288 people. The sample size was determined using the Slovin formula so that a sample of 74 employees was obtained which was determined by simple random sampling technique. The data analysis technique used the classical assumption test, multiple linear regression analysis, the coefficient of determination analysis, and hypothesis testing using the t test and F test. The results of the study are: 1) Leadership style, teamwork and financial compensation partially influences to the employee performance at the Municipal Waterworks of Ngawi District, 2) Leadership style, teamwork and financial compensation simultaneously influences to the employee performance at the Municipal Waterworks of Ngawi District.
Pengaruh Kepuasan Kerja, Komitmen, Dan Budaya Organisasi terhadap Organizational Citizenship behaviour (OCB) Michael Trisna Putra; Mintarti Indartini; Ahadiati Rohmatiah
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 13 No. 1 (2024): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v13i1.156

Abstract

This study aims to determine the effect partially and simultaneously on Job Satisfaction, Commitment and Organizational Culture on Organizational Citizenship Behavior of employees of PT Pos Indonesia branch of Madiun City. The population in this study were employees of PT Pos Indonesia Madiun branch during the study period, totaling 60 people. Sampling using saturated sample technique. The research instrument used a questionnaire. Data analysis techniques used the classical assumption test, multiple linear regression analysis, analysis of the coefficient of determination, and hypothesis testing using the t test and F test. The results showed that partially the Commitment and Organizational Culture variables had an effect on the Organizational Citizenship Behavior of employees of PT Pos Indonesia branch of Madiun City. While the variable job satisfaction partially does not affect Organizational Citizenship Behavior on employees of PT Pos Indonesia branch of Madiun City. Simultaneously Job Satisfaction, Commitment and Organizational Culture have an effect on Organizational Citizenship Behavior of West District Office Employees.