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All Journal Jurnal Teknologi Dan Industri Pangan Jurnal Teknologi Industri Pertanian Jurnal Manajemen dan Organisasi Jurnal Manajemen Jurnal Manajemen dan Agribisnis Jurnal Veteriner Jurnal Manajemen Teknologi Jurnal Keuangan dan Perbankan JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen Tazkia Islamic Finance and Business Review Jurnal Ilmu Keluarga dan Konsumen The South East Asian Journal of Management
Jono M. Munandar
Department Of Management, Faculty Of Economics And Management, IPB University Jl.Raya Dramaga, Bogor, 16680
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Nursing Public Health Social Sciences Veterinary

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Journal : Indonesian Journal of Business and Entrepreneurship (IJBE)

 1 
A Comparative Study on Indonesian and Malaysian Consumers’ Perception and Preference Towards Handphones From China, South Korea, America, and Europe Silvia Dewi Sagita Andik; Jono M Munandar; Mukhamad Najib
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 4 No. 2 (2018): IJBE, Vol. 4 No. 2, May 2018
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.4.2.130

Abstract

Most handphones in Indonesia and Malaysia are imported from other countries such as from America, Europe, China, and South Korea. The enhancement of global brands has reduced local brand preferences. This research aims to clarify the consumers’ perception towards brands of handphones in Indonesia and Malaysia by conducting comparative studies in both countries and examining the effects of product attributes and brand image on brand preference. Questionnaire surveys were conducted to 200 respondents from Indonesia & Malaysia. The data were analyzed by the descriptive analysis, Semantic Differential Scale Analysis, ANOVA test, and Structural Equation Modelling Partial Least Square (SEM-PLS). It has been clarified that there are differences in preferences between consumers in Indonesia and Malaysia in terms of product attributes. Thus, the results of this research give benefits to the market expansion and product development in both countries.Keywords: brand preference, consumers’ perception, country of origin, brand, structural equation modeling
Strategy of Avian Influenza Vaccine Development As a Step to Control Syamsidar Syamsidar; Jono M Munandar; Eko Ruddy Cahyadi; Aprilia Kusumastuti
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 1 (2019): IJBE, Vol. 5 No. 1, January 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.1.1

Abstract

Avian Influenza Disease (AI) is a disease that can cause high mortality up to 100% in laying hens so it is very harmful. One of the strategic steps of AI disease control and prevention is vaccination by inducing immunity before infection with avian influenza disease. AI vaccine development strategy is needed to increase the company's market share of the organization. The purpose of this research is to analyze the development strategy of AI vaccine according to the requirement of laying chicken breeder in West Java. Data analysis uses quality function deployment (QFD). The result of the research indicates that the consumer's priority of absolute weight is the composition (5,51), laboratory service (3,78), certification (3,42) and price (3,33). Technical requirements as a step to translate customer requirements into technical steps to achieve a match between AI vaccines developed with consumer desires from absolute weight values is to make coctail compositions 89, set competitive prices (75), to vary the packaging volume (64) ) and from the relative weight value of making the coctail composition 88, setting the competing price (65), making the product innovation a viral content update based on disease progression in the field (56), making the smaller dosage pack volume (55). Managerial implications based on research results which is recommended to manufacturers to meet consumer needs is to focus on development, improvement, planning and control to the priority of the variables that are concerned with designing AI vaccine products.Keywords: avian influenza, laying hens, strategies of improving, vaccine AI, quality function deployment
Co-Authors Abdul Basith Abdul Kohar Irwanto Agung Setiawan Agustina Setiyawati Ambar Rukmi Dyah Kusumawardani Andrianto, Mokhamad Syaefudin Aprilia Kusumastuti Aprilia Kusumastuti Ariansyah Ariansyah Asep Hapidin Ayu Ningsetya Mardika Riskhi Basith, Abdul Cinde Triatmoko Deviany Amanda Rizki Dharmawan Santoso Eko Ruddy Cahyadi Fety Nurlia Muzayanah Fredie Pratama Fu Jing Yi Galura Aqila Cakra Gendut Suprayitno I Ketut Suada Ifan Hernata Sembiring JAENAL EFFENDI Joko Purwono Joko Purwono Khairiyah Kamilah Ma'mun Sarma Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Mukhamad Najib Munthe, Ribka Cynthia F. Nadhry Nadirman Nikmah Hanum Nur Majdina Nurullah Sururi Afif Ribka Cynthia F. Munthe Ribka Cynthia Munthe Saniatun Nurhasah Setio Pramono Silvia Dewi Sagita Andik Slamet Budijanto Suherman Suherman Sukiswo Dirdjosuparto Syamsidar Syamsidar Syamsidar Syamsidar Tajuddin Bantacut Thirarut Worapishet Windha Dwi Kartikawati Y.E. Hermawan Yanthi, Evy Rusmanida Yuhanna Aftika Zainati Fakhrina