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Dewa Ayu Putu Adhiya Garini Putri
Universitas Pendidikan Nasional
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Journal : Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat

 1 
Using Digital Marketing to Develop Marketing Strategy for Fish Farmer Group Products in Jehem Village Vidya Shania Devi; Kadek Devi Kalfika Anggria Wardani; Dewa Ayu Putu Adhiya Garini Putri
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2021): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.694 KB) | DOI: 10.35568/abdimas.v4i2.1426

Abstract

Fish Farmer Group "Mina Kumala Sari" is a fish farming group located in Jehem Village, Tembuku District, Bangli Regency and is engaged in fisheries, especially koi fish. Based on observations, it is known that this group still has problems in marketing the product. By using digital marketing through social media, it is hoped that they can reach the target market of the "Mina Kumala Sari" Fish Farmer Group. The purpose of this community service is to find out the use of digital marketing as a marketing strategy for the cultivation of the Fish Farmer Group "Mina Kumala Sari" Jehem Village. The implementation method begins at the observation stage, then conducts interviews with the group leader to gather information, followed by a literature study to collect data from literature and the last stage is documentation in the form of photos and videos. Based on the results of the service, it can be concluded that utilizing social media as a means to market products is quite effective because before the promotion was carried out many people did not know the existence of this group and after promotion through social media and direct and online promotions with groups or communities of ornamental fish lovers caused the Farmers Group Fish "Mina Kumala Sari" is increasingly recognized by the wider community.
The Escalation of Finance Literation and Simple Book-keeping Training for Small and Medium Enterprises (SMEs) at Desa Sulahan Putu Galuh Gita Anindya Putri; Dewa Ayu Putu Adhiya Garini Putri; Gusi Putu Lestara Permana
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3201

Abstract

The community service that will be carried out by our team is located in Sulahan Village, Susut District, Bangli Regency which consists of 9 traditional villages namely the traditional villages of Alis Bintang, Cekeng, Bungkuan, Lumbuan, Kikian, Kebon, Tanggahan Peken, Tanggahan Gunung, and Sulahan traditional village. Not a few people in Sulahan Village work as entrepreneurs, especially MSME entrepreneurs such as bamboo crafts, lolo, processed food and others. There are MSME business actors who are still starting business activities, but there are also business actors who have been doing business for a long time but their businesses have not been able to develop properly. Based on a survey conducted in the field, it was shown that the high level of business activity carried out by business actors has not been accompanied by an understanding of supporting factors in carrying out business activities such as simple bookkeeping so that business actors only focus on profits without paying attention to business supporting factors. Based on this illustration, the program orientation is to provide education and training to business actors, so that they are able to prepare their financial reports independently and responsibly. So that the capital capability of business actors is feasible to develop their business. The solution offered by the executor of community service is training in preparing financial reports using simple bookkeeping techniques. With the intent and purpose of providing this simple bookkeeping training it can assist business actors in managing their finances in a professional manner.
Branding Innovation: The Improvement of Small & Medium Enterprises in Desa Sulahan for Specific Commodities Ni Made Widyaningtyas Dwi Utami; Dewa Ayu Putu Adhiya Garini Putri
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3202

Abstract

Sulahan Village is a village that has so much potential, one of which is the upakara or banten snack production house located in the Lumbuan Traditional Village area. The production of upakara snacks has been going on for quite a long time from several previous generations that have been passed down to the present. The purpose of this Real Work Lecture program is to find out how to advance the potential of MSMEs through the application of branding to Upakara Bali Snack MSMEs. The methods used are field observation, interviews, and the application of useful ideas. The result of this community service is in the form of empowerment which aims to make the Upakara Snack MSME business grow and have a wider reach by means of effective and efficient branding, which is expected to increase sales to Upakara Snack MSMEs in Sulahan Village, precisely Lumbuan Traditional Village. For this reason, at the end of this activity, it is hoped that the owner will be able to understand and be able to further expand the marketing reach. Upakara Snack MSMEs can be more innovative and can even compete with existing opportunities.
Co-Authors Abe Pramuda Wardana Sudarta Adhi Kusuma Putra Adie Wahyudi Oktavia Gama Agus Ariana, I Komang Anak Agung Ayu Bintang Janandewi Anak Agung Gde Alit Wiradyatmika Anak Agung Putu Yoga Pratama Arnesia Udariani Budiarnaya, Putu Caroline Febriyanti Mengo Lengur Decky Cipta Indrashwara Devita Monica Dewa Ayu Susanti Dewi Dewa Gede Agung Juniawan Diah Yonita Bella Gede Agus Suryanatha Gede Aldian Pradila Samita Gede Humaswara Prathama Gusi Putu Lestara Permana Hayu Mas Wrespatiningsih I Gede Adi Pramesta I Gusti Ngurah Nyoman Wismantara I Komang Muliawan I Made Agus Ariawan I Made Oka Suryanata I P. Alit Suthanaya I Putu Agus Esta Hendrawan I Wayan Gede Darma Yoga I Wayan Sutama Ida Ayu Laksmi Nirmala Sari Ida Bagus Puniardhi Isabha Pidada Ida Bagus Suryabrata Insani Nurul Hayati Joao Ficher John Timotius Junieargo Kadek Devi Kalfika Anggria Wardani Kadek Dika Pramana Putra Kadek Prasilia Candra Dewi Ketut Antriksa Kornelisen Mario Kesin Herin Lelia Petronila Gusmao Freitas Made Abdi Wiguna Messias Da Costa Boavida Nabila Shintya Dewi Dewi Ni Kadek Lelyani Ni Luh Putu Sariani Ni Made Pamela Narindra Putri Ni Made Widyaningtyas Dwi Utami Ni Nengah Rupadi Kertiriasih Ni Nyoman Ayu Sariningsih Nilton Da Conceicao Marques Nuraga, Ketut Putu Ariawan Putu Christian Dita Nugraha Putu Galuh Gita Anindya Putri Ravika Nur Melinda Riyan Fadillah Roger Bastiano Lica-Lica Dias Marcal Vidya Shania Devi Wafid Azizah