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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Revitalisasi : Jurnal Ilmu Manajemen Batara Wisnu : Indonesian Journal of Community Services Industrial Research Workshop and National Seminar CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Aplikasi Administrasi: Media Analisa Masalah Administrasi Journal Islamic Business and Entrepreneurship / JIBE Populer: Jurnal Penelitian Mahasiswa Profit: Jurnal Manajemen, Bisnis dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Triwikrama: Jurnal Ilmu Sosial Akuntansi: Jurnal Riset Ilmu Akuntansi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Journal Economic Excellence Ibnu Sina
ERWIN SYAHPUTRA
Universitas Islam Kadiri
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Journal : Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis

 1 
DAMPAK PERSEPSI HARGA DAN MERCHANDISE TERHADAP KEPUASAN SERTA PEMBELIAN ULANG ERWIN SYAHPUTRA; APRILIA DIAN EVASARI
Jurnal Akademika Vol 20, No 1 (2022): Februari 2022
Publisher : STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jam.v20i1.238

Abstract

Retail trade or now often called retail trade, even shortened to retail business, is a business activity of selling goods or services to individuals for their own, family, or household needs. In this study, customer satisfaction is influenced by two variables, namely the perception of price and merchandise and the impact of this satisfaction is the intention to repurchase at the Golden Swalayan retail Kediri. The results of this study indicate that prices and merchandise have a significant effect on customer satisfaction and customer satisfaction has a significant effect on repurchase intentions. The results of this study also indicate that the merchandising variable has a dominant influence on customer satisfaction.Keywords: price perception, merchandise, satisfaction, repurchase
Co-Authors Ahmad Yani ANITA SUMELVIA DEWI Aprilia Dian Evasari Aprilia Dian Evasari APRILIA DIAN EVASARI Atsilah Rusdi Deyana Ayu Suciana Diandra, Didip Elfida Rizqia Eltatiana Fannisa Nur Kholifatul Lailiyah Galuh Ajeng Mustikasari Giano Surya Pamungkas Hanny Susiana Dewi IING SRI HARDININGRUM Iis Rahayu Insika Aina Halila Jatmiko, Udik Jiwandana Catur Saputra Mifta Wahyu Putra Mochamad Ainul Yaqin Mohammad Said Muhamad Fikri Maulana Nadia Puspita Sari Refan Hardiansyah Ryan Oky Selfa Yanuar Sania Derossa Dewi Siti Untari Machsunah Taufik Akbar Umi Nadhiroh Wardhani, Rike Kusuma Yesi Kusuma Sari Zaenul Muttaqien