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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Efektor JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JPPI (Jurnal Penelitian Pendidikan Indonesia) Jurnal Ekuivalensi Jurnal Agriovet Jurnal Abdimas Akademika Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi) Jurnal Citra Kuliah Kerja Nyata Jurnal Penelitian Pendidikan Indonesia
Samari Samari
Fakultas Ekonomi Dan Bisnis Universitas Nusantara PGRI Kediri
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Social Sciences Transportation Other

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Journal : Efektor

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Internal and External Factors of Consumer Behaviour: Phenomenon in Buying Decisions at the Keboen Rodjo Restaurant, Kediri Sri Aliami; Samari; Faisol
Efektor Vol 9 No 1 (2022): Efektor Vol.9 No.1 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/e.v9i1.16454

Abstract

R A restaurant is a business that sells goods and services. The fact shows the restaurant business competition is very tight. The management team needs to be equipped with an understanding of consumer behavior as an influencing factor in decision-making, both internally and externally. In fact, consumer behavior analysis rarely gets the attention of companies. The companies tend to focus on aspects of the marketing mix and customer service. The manager of a company can use it as a reference by understanding the reasons consumers buy to solve the company’s problems. The study aimed to analyze the influence of internal and external factors on consumer behavior both separately and together on purchasing decisions at Keboen Rodjo Kediri Restaurant. Internal factors of consumer behavior include personality, motivation, self-perception, learning, and self-concept. While external factors include culture, social class, reference groups, and family. Purchase decisions are characterized by product selection, brand choice, dealer choice, visit time, and the number of purchases. The research population is all consumers at Keboen Rodjo Kediri Restaurant. The research sample is 60 respondents with an accidental sampling technique. Data were collected through a questionnaire using multiple linear regression analysis techniques. The results of the study prove that internal and external factors have a significant effect separately or jointly on purchasing decisions.
Co-Authors Azriel Akbar Firman Syah Badrus Zaman Bambang Agus Sumantri Basthoumi Muslih Dhiyan Septa Wihara Dodi Kusuma Hadi Soejoko Dyah Ayu Paramitha Ema Nurzainul Hakimah, Ema Nurzainul Faisol Faisol Hebi Irawan HERY PURNOMO Kurniawan, Rony Linawati Linawati M. Yuda Trinuraisi Mochammad Al Farizi Moh Farih Fauzi Nasrul Saifudin Nugroho Wisma Nurpanto Nur Solikin RESTIN MEILINA Rino Sardanto Sigit Ratnanto Sri Aliami Subagyo, Subagyo Sugiono Sugiono Suhardi Suhardi Susi Damayanti Tito Pangestu Zulistiani, Zulistiani