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All Journal Humaniora EDUCAFL : E-Journal of Education of English as a Foreign Language Transformasi: Jurnal Pengabdian Masyarakat Celt: A Journal of Culture, English Language Teaching & Literature Journal on English as a Foreign Language (JEFL) Jurnal Dimensi Pendidikan dan Pembelajaran Jurnal Bahasa Lingua Scientia Linguista: Jurnal Ilmiah Bahasa, Sastra, dan Pembelajarannya Journal of English Language Teaching and Linguistics Journal of English Education ELITE Journal: Journal of English Linguistics, Literature, and Education SELL Journal Altruis: Journal of Community Services Journal of Innovation in Educational and Cultural Research Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya Jurnal Gramaswara: Jurnal Pengabdian kepada Masyarakat Studies in English Language and Education
Lestari Setyowati
Universitas Negeri Malang
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Transformasi: Jurnal Pengabdian Masyarakat

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Pengembangan ‘gully’ melalui pengadaan alat produksi, strategi pemasaran dan desain label kemasan untuk IRT susu olahan Lestari Setyowati; Sari Karmina; Arif Sutrisno; Fariza Wahyu Arizal; Barotun Mabaroh
Transformasi: Jurnal Pengabdian Masyarakat Vol. 17 No. 2 (2021): Transformasi Desember
Publisher : LP2M Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/transformasi.v17i2.3805

Abstract

[Bahasa]: M99 Beverage adalah salah satu industri rumah tangga (IRT) di desa Tambakyudan, Kota Pasuruan yang bergerak pada produk olahan susu, salah satunya yaitu ‘Gully’ (Yoghurt Jelly). Di masa sulit pandemi Covid-19, M99 Beverage terpaksa vakum setelah berupaya maksimal untuk tetap beroperasi di tiga bulan awal kasus positif Covid-19. Permasalahan yang dihadapi M99 Beverage adalah terkait dengan upaya produksi, pengemasan, dan pemasaran produk. Produksi Gully tidak berjalan secara maksimal karena masih diproduksi secara manual dan tergantung pada suhu ruangan dalam pembuatan kefirnya. Masalah lainnya adalah desain kemasan produk yang belum optimal dan strategi pemasaran yang masih manual (hanya mengandalkan pemasaran dari mulut ke mulut). Tujuan pelaksanaan pengabdian ini adalah untuk meningkatkan aktivitas produksi dan penjualan M99 Beverage sebagai mitra kegiatan melalui pengadaan alat produksi, pemasaran produk, dan perbaikan desain label atau kemasan produk. Metode yang digunakan meliputi observasi, identifikasi masalah, perumusan masalah, pelaksanaa kegiatan sebagai tindakan solusi permasalahan, dan evaluasi output Hasil pengabdian menunjukkan bahwa mitra dapat berinovasi dalam penambahan varian produk yang baru yaitu es lilin, es krim dan Gully Squeeze. Setelah kegiatan ini mitra juga berhasil mendesain label yang lebih representatif dan mencerminkan branding yang baik. Mitra juga berhasil membuat media promosi produk yang berbasis platform digital antara lain facebook, twitter, dan landing page. Dengan langkah-langkah solusi yang dilakukan melalui program ini, produksi dan penjualan mitra bertambah dari 40 botol/ minggu di bulan Juni 2021, menjadi 60 botol/minggu di bulan Juli 2021. Ini menunjukkan pengabdian kepada masyarakat ini efektif dalam meningkatkan aktivitas produksi industri rumah tangga yang bergerak dalam bidang susu olahan. Kata Kunci: susu olahan, kefir, landing page, M99 Beverage, Gully [English]: M99 Beverage is one of the home industries (IRT) in Tambakyudan village, Pasuruan City that produces dairy products, one of which is 'Gully' (Yoghurt Jelly). During the Covid-19 pandemic, M99 Beverage had to halt any operations after trying to operate in the first three months of Covid-19. The problems faced by M99 Beverage are related to production, packaging, and product marketing efforts. Gully production was not optimal because it is still produced manually and depends on room temperature. Other problems are related to the non-optimal design of product packaging and marketing strategies, which are still manual (only relies on word-of-mouth marketing). The purpose of this community program is to increase the production and sales activities of M99 Beverage as a partner through procurement of production equipment, product marketing, and improvement of product labels or packaging designs. The methods used include observation, problem identification, problem formulation, implementation of problem solution actions, and evaluation of the outputs. The results of this program show that the partners can innovate in adding new product variants, namely ice wax, ice cream, and Gully Squeeze. After this program, partners also succeeded in designing labels that were more representative and reflect good branding. They have also succeeded in creating product promotion media based on digital platforms, including Facebook, Twitter, and landing pages. With the solution steps carried out through this program, partners' production and sales have increased from 40 bottles/week in June 2021, to 60 bottles/week in July 2021. This shows that this program is effective in increasing household industrial production activities, which operates in the dairy sector. Keywords: dairy product, kefir, landing page, M99 Beverage, Gully
Co-Authors Ahmad Ali Mahfudz Ahmad Heki Sujiatmoko Amira Wahyu Anditasari Ana Ahsana El-Sulukiyyah Ana Ahsana El-Sulukiyyah Arif Sutrisno Barotun Mabaroh Barotun Mabaroh Dina Dwi Feriyanti Fahmi Rizky Abiyasa Fariza Wahyu Arizal Fariza Wahyu Arizal Latisha Asmaak Shafie Lilik Inawati Maghfiroh Agustinasari Suprapto Mohamad Anan Latief Nanang Zubaidi Nova Ariani Nur Indah Ramadhani Putri Nadya Azizah Razlina Razali Rini Ika Sari Salsabila Saifa Fitra Ichwany Sari Kamina Sari Karmina Shofi Nurmala Sari Sirin Suhaimah Siti Kholija Sitompul Sony Sukmawa Sony Sukmawan Sony Sukmawan, Sony Sri Rachmajanti Yeni Vara Sasmita