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Journal : International Journal of Accounting

Factors Contributing to Online Purchase Intention amongst Malaysian Consumers: A Case of Lazada Friday Ogbu Edeh; Majdi Anwar Quttainah; Syarifah Nurdzamanisya Syed Badrulzaman; Daisy Mui Hung Kee; Syafiqah Mohd Zamri; Tahreem Tariq Mahmud; Siti Syafiqah Izni Shafiee; Victory Chinelo Awoke
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.338 KB) | DOI: 10.32535/ijafap.v4i2.1113

Abstract

Online shopping activity amongst Malaysians increase unexpectedly ever since Malaysia had its first phase of Movement Control Order. In other words, the global pandemic COVID-19 provided more opportunities for e-commerce such as Lazada to grow. Therefore, this study intends to understand the factors that contribute to online purchase intention amongst Malaysians in the case of Lazada. This study used qualitative and quantitative method. The questionnaire used to collect the data from the respondents. There are 100 Malaysians that had previously purchased from Lazada have participated in the survey. The results showed that there is a positive correlation between product quality, product price, buying experience, after-sales service, and online consumer satisfaction.
A Miss-step of Innovation and Marketing Strategies Plan: Can OPPO Find a Way Out? Zhen Yang Jin; Mariam Ben Saif; Daisy Mui Hung Kee; Ghezlan Al Basis; Majdi Anwar Quttainah; Annis Afifah; Sarah Rifhani; Qishen Huang
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 3, No 3 (2020): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) October 2
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.509 KB) | DOI: 10.32535/ijafap.v3i3.956

Abstract

OPPO as a young Chinese mobile phone brand, it has to tackle many difficulties to survive in the competitive Red Sea of mobile industry, such as: lack of innovation of technology and core chips, short of complete product supply chain. All these factors may restrict and limit the further development of OPPO. The purpose of this paper is to examine and analyse how could OPPO find a way out of the competitive mobile industry. By researching the previous data, questionnaire for the public, and analysing the previous strategies of OPPO. Eventually we will provide some suggestions and idea for OPPO to tackle those problems and would benefit OPPO in the long-term.
Factors Influencing the Intention to Use GrabPay Among Malaysians Shashi Gupta; Majdi Anwar Quttainah; Guan Hong Wong; Chiu Yin Wee; YiYe Wang; Shu Ting Wang
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 5, No 2 (2022): June Edition of International Journal of Accounting Finance in Asia Pasific
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.279 KB) | DOI: 10.32535/ijafap.v5i2.1597

Abstract

This research study is about Malaysians view and their intention to use GrabPay. There are four variables selected in this research: perceived usefulness, perceived ease of use, perceived security, and social influence. A total of 100 questionnaires were distributed online to the respondents, and the data were analyzed using SPSS software. Through research, we found that these four variables are positively associated with the intention to use GrabPay among Malaysians. To conclude, it is believed that Malaysian's intention to use E-Wallet is gradually increasing. Thus, GrabPay needs to pay more attention to its security system, expand its service coverage, and make some optimization and simplifications on its application to strengthen its future status. Keywords: Factors, GrabPay, Intention to Use, Malaysians
Co-Authors Abdulaziz Al Shuwaler Abhishek Singh Abishek Singh Aditi Srivastava Adnan Abbas Alqallaf Ahmad Al Fahad Ahmad AlFahad Ahmad Amer Aafis Mohamed Ali Aisha Bader Alotaibi Ala' Odeh Anfal Alrashidi Ankit Gupta Annis Afifah Arti Bella Ashutosh Verma Asla Alosaimi Basyeerah Basyeerah Bilqis Salwa Nabila ri Chia Miin Low Chin Kah Hui Chiu Yin Wee Choo Mun Kei Ch’ng Kelvin Daisy Mui Hung Kee Daisy Mui Hung Kee Deepali Verma Er Jia Qi Ewe Cai Wen Farra Shameen Lim Fatimah Al Rashidi Fay Fahad Alfahad Friday Ogbu Edeh Gao Qu Gayathiri A/P Ravindran Geethanapriya A/P Sathiyananthan Ghezlan Al Basis Ghezlan Albesis Guan Hong Wong Hadeel Al Shammari Hadeel Alhamlan Hala Soud Alrashidi Hamad Alfadhly Hui San Yap Hussain Alajmi Intan Junaina Ishwari A/P Ravindran Jia Yee Lin Jigyasa Jayant Joel Chen Tai Soon Kajal Vashishth Kejian Wu Khadija Mohammad Ahmad Khai Lyn Teoh Khalifa Abdulaziz Zayed Kim Fong Wong Koh Jhee Qing Latifa Alobaidan Liem Gai Sin Linarani A/P Muniandy Mahtab Soleimani Mariam Ben Saif Mei Theng Woh Ming Yuen Siw Minli Wu Mohd Azri Hanif Muhamad Amir Zakwan Muhamad Hanif Muhamad Syafiq Muhammad Adam Muhammad Afifi Muskan Saxena Nabilah Maisarah Nur Amirah Nur Aqilah Nur Fadhilah Nur Fatin Nafiessa Nurhafizah Kamilah Nurul Syakirah Nurul Uwais Obaja Elka Kurniawan Pei Huei Tan Preethi A. Prakash Pusparajan A/L Antony Das Puteri Fatimah Zahra Qishen Huang Ranjith P.V Rashed Fahad Almuhaini Rudresh Pandey Rudresh Pandey Rui Suen Ong Saba AlFouzan Sarah Rifhani Shaidatul Aina Shashi Gupta Shu Ting Wang Siti Syafiqah Izni Shafiee Sonia Shukla Sourav Basak Syafiqah Mohd Zamri Syarifah Nurdzamanisya Syed Badrulzaman Tahreem Tariq Mahmud Thiam Yong Kuek Victory Chinelo Awoke Wanneyda Suvanmanee Xin Yun Ng Yashwiny Narayanan YiYe Wang Yung Ting Wong Zhen Yang Jin Zhi Wei Lee Zi Ling Ang