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Journal : International Journal of Tourism and Hospitality in Asia Pasific

Alternative Strategies to Avoid Layoff in Airlines Industry During the Covid-19 Pandemic Padmalini Singh; Dilip D; Nuthan Jeevraj P; Yip Wei Hung; Daisy Mui Hung Kee; Yap Sing Wen; Divya Pandey; Rudresh Pandey; Sek Yuen Yunn; Shelly Foo Hui Wen
International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Vol 4, No 2 (2021): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.776 KB) | DOI: 10.32535/ijthap.v4i2.1056

Abstract

This research was carried out to explore the layoff situation among the Airline industry during the COVID-19 pandemic and suggest the alternative strategies that would consider by the Airline company. The method used in this research is an online questionnaire distributed to 100 respondents as the primary data collection and the secondary data analysis from the empirical studies that can obtain from electronic and non-electronic media. The findings of this research indicated that one of the suggested alternative strategies, Furlough, is the most recommended one. However, Attrition and Hiring Freeze strategy has less recommended because of the low effectiveness of this strategy on downsizing companies. The study enables the airline company to consider the alternative strategies on their downsizing policy in order to minimize the employees and company loss.
Key Determinants of International Retail Success: A Case of IKEA Retail Padmalini Singh; K.S. Srinivasa Rao; Liang Xuan; Daisy Mui Hung Kee; Fong Jia Min; Tan Yi Xuan; Teoh Siew Ing; Kunal Malhotra; Rudresh Pandey
International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Vol 4, No 1 (2021): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.966 KB) | DOI: 10.32535/ijthap.v4i1.1018

Abstract

IKEA is an internationally well-known largest furniture retailer. The purpose of this study is to study key determinants of IKEA's success. To reach the purpose of this research, we focused on the international strategy IKEA used to approach their customers and IKEA’s SWOT analysis. Besides, we also focus on how IKEA store layout influences consumer behavior. The primary data collection method was interviews conducted with IKEA customers by Google forms. This study found that IKEA’s unique management planning and marketing strategy attract customers to revisit the retail store.
Effectiveness and Efficiency of E-learning among Students of Higher Education during the COVID-19 Pandemic: A Comparative Study of Malaysia and India Abhijit Das; Miguel Córdova Espinoza; Che Ming; Kok Ban Teoh; Gim Seng Lee; Akash Jagdale; Rajesh Kumar Nair; Yashaswini. V; Padmalini Singh; Anurag Malik
International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Vol 4, No 3 (2021): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.442 KB) | DOI: 10.32535/ijthap.v4i3.1207

Abstract

The worldwide educational system was greatly damaged by COVID-19 pandemic and the urge in closing of educational institutions had affected children around the world. The infectious character of COVID-19 had signaled those teachers and students’ personal interactions were greatly influenced by confinement and forced isolation. As the consequence, educations have fundamentally been shifted significantly towards E-learning, which involves teaching on interactive networks and long–distance. E-learning is the only way for students to continue their study in their house during the pandemic. The study aims to determine the effectiveness and efficiency of various modes, devices, methods of E-learning platforms. The primary data from national and international institutions obtained through a survey with the community from different schools, colleges, and universities, to determine the effectiveness and efficiency of E-learning for students. A total of 200 respondents from Malaysia and India have completed the online survey. The findings of the study indicated that the efficiency and effectiveness of E-learning in Malaysia is higher than in India. Students prefer E-learning in future due to its wide acceptance among the community. The findings provide some new insights that will contribute towards E-learning in both countries.
A Comparative Study on Effectiveness of Online and Offline Learning in Higher Education Padmalini Singh; Rupesh Sinha; Wei Lun Koay; Kok Ban Teoh; Prajna Nayak; Chung Hong Lim; Avinas Kumar Dubey; Abhijit Das; Iqbal Faturrahman; Dwi Nita Aryani
International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Vol 4, No 3 (2021): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.245 KB) | DOI: 10.32535/ijthap.v4i3.1212

Abstract

The objective of the study is to assess the effectiveness of online and offline learning through higher education. The sudden outbreak of Covid-19 in various part of the world in 2020 has severely affected the educational institutions in various countries. Students were affected in the way to accept the hybrid form of learning and also grasp the interest towards the classes that were conducted online. The study aims to investigate the effectiveness of online and offline education in higher education. The study was carried out in India, Indonesia, Malaysia and other countries with 100 respondents among which major responses were from the youth population studying in Bachelor’s program, Diploma and Master’s mostly. The findings indicated that the effectiveness of online education is dismal, as students find it difficult to adjust to the online mode of education and the offline mode of education remains the most preferred mode of education.
A Case Study on Domino’s Business Survival Strategy During the Covid-19 Pandemic Navaneetha Kumar; Padmalini Singh; Liew Pei Shan; Daisy Mui Hung Kee; Lee Tze Mei; Ngai Wan Ying; Ooi Yu Zhi
International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Vol 4, No 2 (2021): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.573 KB) | DOI: 10.32535/ijthap.v4i2.1055

Abstract

COVID-19 pandemic has spread around the world and affected the development of economic countries. Some countries and states are under hotspot areas. During the lockdown period, many organizations were forced to close their businesses, causing economic recession. In addition, many companies have seen a sharp decline in their sales and affecting their profits. Due to the COVID-19 pandemic, many restaurants have started their service with takeaway or delivery, however they still unable to sustain their business, especially the small and medium-sized enterprises (MSMEs). This study aims to study the strategies used by Domino’s in sustaining their business during the COVID-19 pandemic. Quantitative method was used in this study and the data were collected within 2 weeks through the online distribution by using Google Form. The results showed the strategies used by Domino’s company for business survival during the COVID-19 pandemic are promotions and provided quality foods and there is a significant relationship between promotions and the preference for Domino’s Pizza.
How Brand Reputation Influences Customer Satisfaction: A Case Study of Starbucks, Malaysia Dwi Nita Aryani; Padmalini Singh; Yee Wen Liew; Daisy Mui Hung Kee; Yurou Li; Jiahui Li; Choon Yan Lim; Wibowo Arif
International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Vol 4, No 3 (2021): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.288 KB) | DOI: 10.32535/ijthap.v4i3.1199

Abstract

Starbucks has a lot of loyal consumers from all over the world. There are some reasons that consumers tend to purchase at Starbucks. This study examines the influences of brand reputation on customer satisfaction in Starbucks, Malaysia. The study adopted a survey research design. The method of data collection in this study are internet sources and questionnaires. A total of 100 respondents participated in this survey. The data were analyzed with descriptive statistics and inferential statistics. From the findings of the study, we find out that the aspects of brand reputation influence and correlate to customer satisfaction in Starbucks, Malaysia. Besides, some recommendations for Starbucks' improvement can be obtained through the findings.
Co-Authors Abhijit Das Adrianie Jinietia Jimmy Aileen Chun Yueng Hong Akash Jagdale Akshay AV Amisha Siddhu Singh Ana Maria Restrepo Ochoa Angela Yi Wen Chong Anurag Malik Ashutosh Verma Ashwin Ravindra Kamble Avinas Kumar Dubey Camilo Pérez-Restrepo Carolina Ardila Lopez Che Ming Chetana S Choon Yan Lim Chung Hong Lim Cui Wen Lee Daisy Mui Hung Kee Daisy Mui Hung Kee Daisy Mui Hung Kee Daniela Villegas Ceballos Dave Hoo Sheng Delon Ang Wern Jian Dilip D Divya Pandey Dwi Nita Aryani Elyoni Inez Sandra Suardi Fong Jia Min Geeta Dilip Tilekar Gim Seng Lee Himanshi Singh Hui Yee Yong Iqbal Faturrahman Ishaan Modawal Jia Yee Lim Jiahui Li Joseph Tan Soo Heng Juhi Aggarwal K.S. Srinivasa Rao K.S. Srinivasa Rao Kok Ban Teoh Kornelia Selvia Kumari Khushboo Kunal Malhotra Lee Tze Mei Levisha Anantharavoo Liang Xuan Liem Gai Sin Liew Pei Shan Liew Siaw Wee Lim York Ying Miguel Córdova Espinoza Mohamed Saifuddin F Navaneetha Kumar Ngai Wan Ying Nur Amiera Sofea Binti Mohd Azlan Nur Shafiqah Binti Kama’Aziri Nuralina Nuralina Nuramalin Fathihah Nurdiyanah Nurdiyanah Nursyahirah Nursyahirah Nuthan Jeevraj P Oh Zi Jian Ooi Yu Zhi Prajna Nayak Prarthana Singri Putri Nur Illya Balkhis Binti Ibrahim Rajeev Rana Rajesh Kumar Nair Rajesh Kumar Nair Ranjith P V Ranjith PV Ranjith PV Rishikaysh Kaakandikar Rudresh Pandey Rupesh Sinha Rupesh Sinha Rupesh Sinha Sahana Madan Sek Yuen Yunn Shahwatul Hajjah Islamia Wijaya Sharmila Thulasedass Shelly Foo Hui Wen Shetty Lavanya Shekar Sindhu L Dabeer Sirisha KJ Tan Yi Xuan Teoh Siew Ing Varsha Ganatra Varsha Ganatra Veena Naik Wei Lun Koay Wibowo Arif Yap Sing Wen Yarshinni A/P Nagenthran Yashaswini. V Yee Hsien Lee Yee Wen Liew Yip Wei Hung Yun Xuan Khor Yurou Li