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All Journal Asia Pacific Journal of Management and Education(APJME) International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education

Padmalini Singh

RV Institute of Management

Author-ID : 2522315

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

Published : 15 Documents Claim Missing Document

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New Norm in Consumer Buying Pattern: Online Shopping Swing amid the Coronavirus Pandemic Rupesh Sinha; Rajesh Kumar Nair; Veena Naik; Varsha Ganatra; Prarthana Singri; Padmalini Singh; Ashwin Ravindra Kamble; Rishikaysh Kaakandikar; Sirisha KJ; Ishaan Modawal
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) June 2021
Publisher : AIBPM Publisher

A drastic shift in the market environment was observed with the pandemic situation spread all around the world. The number of people at the workplace or marketplace also shrunk from thousands to hundreds, tens, and one-digit numbers with the thought of avoiding the crowd and being in isolation or separations to avoid contact. This rapid change in situation has brought huge overnight changes in the shopping behaviors of the customers from bulk buying in a physical market or family shopping to online shopping of all fast-moving consumer goods. There are beginnings of a shift in this approach in India. The study emphasizes the factors influencing online shopping, benefits, and challenges faced by the customers, and the preferred mode of buying for listed products along with the mode of payment. Suggestive measures to bring positive change are also discussed in the paper.

Factors Affecting the Revenue of Air Asia Berhad During Covid-19 Pandemic Padmalini Singh; Rupesh Sinha; Yarshinni A/P Nagenthran; Kok Ban Teoh; Hui Yee Yong; Shahwatul Hajjah Islamia Wijaya; Dwi Nita Aryani; Himanshi Singh; Abhijit Das; Sindhu L Dabeer
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) June 2021
Publisher : AIBPM Publisher

Air Asia Berhad is very well-known as the low-cost airline, the headquarter is located in Kuala Lumpur, Malaysia. It is the largest airline in Malaysia by fleet size and destinations. It has consistently been named as the world’s best low-cost carrier for 11 years by Skytrax. Low-cost plan helps the company to earn profit in fact. However, in 2020, the revenue of Air Asia Berhad has decreased terribly due to the Covid-19 pandemic. Covid-19 pandemic began to spread in the final week of January 2020 at Malaysia and until this moment in time, the whole world is still facing the pandemic. It is also known as Coronavirus which can be spread through air and close contact. Due to Covid-19 pandemic, the passengers carried has been decreased by 74% by January to December 2020 on comparison with January to December 2019 which directly implies less revenue generation. Furthermore, many of the staff has been laid off. The particular aim for this research is to determine the factors affecting the revenue generation of the company during Covid-19. Google form was used to collect the needed information for this research. With the collected data through the study, it was found out that restrictions in travelling, paucity of passengers and high number of workers in the company are the main factors giving the current impact to the company’s revenue.

A Study on Nestle Promotion Strategy Padmalini Singh; Liem Gai Sin; Nur Shafiqah Binti Kama’Aziri; Oh Zi Jian; Nur Amiera Sofea Binti Mohd Azlan; Putri Nur Illya Balkhis Binti Ibrahim; Dave Hoo Sheng; Daisy Mui Hung Kee; Joseph Tan Soo Heng; Liew Siaw Wee; Lim York Ying
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) February
Publisher : AIBPM Publisher

This study aims to identify the most effective promotional medium used by Nestle. Nestle is the most successful manufacture which processes high quality and nutrition food and beverage to the Malaysians. To inspire consumers to purchase their products, Nestle must transform their promotional strategies frequently. A research will be conducted to collect information from respondent based on different characteristics to identify which is the most effective promotional medium used by Nestle. Through this research, we establish that the most effective promotional medium is Buy 1 Get 1 under sales promotion that helps consumers save more money. We have applied the implication idea to Nestle that can satisfy the customers’ needs and achieve sales target.

A Study on Investors’ Perceptions towards Stock Market Kok Ban Teoh; Camilo Pérez-Restrepo; Carolina Ardila López; Sharmila Thulasedass; Chetana S; Padmalini Singh; Elyoni Inez Sandra Suardi; Dwi Nita Aryani; Juhi Aggarwal; Abhijit Das
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 3 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) October 2
Publisher : AIBPM Publisher

The stock market occurs from the interaction of a group of buyers (investors) and sellers of shares (companies), who represent ownership of the business. This includes a security listed on a public stock exchange under government supervision. Shares or stock market can be classified according to the country where the company is domiciled, for example Gudang Garam (company in Indonesia) which is domiciled in Indonesia and traded on the Indonesia Stock Exchange. The stock market has become an attractive and profitable investment today for investors and the stock market has grown rapidly over the years and is getting more and more attention because it deals with the future of money. However, a lot of investors are still worried to invest in stock market today, even investing in stock market results a huge profit. This reason can be the volatility in stock market. Therefore, this study focused on the investors’ perceptions towards stock market in different geographical areas. The data collected through online interview and distributing questionnaires to respondents in order to understand their behaviors, attitudes, desires, perspectives and level of awareness towards the stock market. The results showed that investors’ perceptions on buying shares in Asia are represented by several indicators, such as neutral information, accounting information, and social relevance, in which these three indicators generate impressions of the company’s activities based on profits and fundamental thinking patterns. Therefore, this will have an influence on investors in making decisions on the shares which will be chosen by them in the future.

The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation Padmalini Singh; K.S. Srinivasa Rao; Angela Yi Wen Chong; Daisy Mui Hung Kee; Adrianie Jinietia Jimmy; Aileen Chun Yueng Hong; Ashutosh Verma; Rudresh Pandey; Jia Yee Lim; Kumari Khushboo; Ranjith PV
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): Asia Pacific Journal of Management and Education (APJME)
Publisher : AIBPM Publisher

The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increasing its customer satisfaction and guidance for potential development.

Co-Authors Abhijit Das Adrianie Jinietia Jimmy Aileen Chun Yueng Hong Akash Jagdale Akshay AV Amisha Siddhu Singh Ana Maria Restrepo Ochoa Angela Yi Wen Chong Anurag Malik Ashutosh Verma Ashwin Ravindra Kamble Avinas Kumar Dubey Camilo Pérez-Restrepo Carolina Ardila Lopez Che Ming Chetana S Choon Yan Lim Chung Hong Lim Cui Wen Lee Daisy Mui Hung Kee Daisy Mui Hung Kee Daisy Mui Hung Kee Daniela Villegas Ceballos Dave Hoo Sheng Delon Ang Wern Jian Dilip D Divya Pandey Dwi Nita Aryani Elyoni Inez Sandra Suardi Fong Jia Min Geeta Dilip Tilekar Gim Seng Lee Himanshi Singh Hui Yee Yong Iqbal Faturrahman Ishaan Modawal Jia Yee Lim Jiahui Li Joseph Tan Soo Heng Juhi Aggarwal K.S. Srinivasa Rao K.S. Srinivasa Rao Kok Ban Teoh Kornelia Selvia Kumari Khushboo Kunal Malhotra Lee Tze Mei Levisha Anantharavoo Liang Xuan Liem Gai Sin Liew Pei Shan Liew Siaw Wee Lim York Ying Miguel Córdova Espinoza Mohamed Saifuddin F Navaneetha Kumar Ngai Wan Ying Nur Amiera Sofea Binti Mohd Azlan Nur Shafiqah Binti Kama’Aziri Nuralina Nuralina Nuramalin Fathihah Nurdiyanah Nurdiyanah Nursyahirah Nursyahirah Nuthan Jeevraj P Oh Zi Jian Ooi Yu Zhi Prajna Nayak Prarthana Singri Putri Nur Illya Balkhis Binti Ibrahim Rajeev Rana Rajesh Kumar Nair Rajesh Kumar Nair Ranjith P V Ranjith PV Ranjith PV Rishikaysh Kaakandikar Rudresh Pandey Rupesh Sinha Rupesh Sinha Rupesh Sinha Sahana Madan Sek Yuen Yunn Shahwatul Hajjah Islamia Wijaya Sharmila Thulasedass Shelly Foo Hui Wen Shetty Lavanya Shekar Sindhu L Dabeer Sirisha KJ Tan Yi Xuan Teoh Siew Ing Varsha Ganatra Varsha Ganatra Veena Naik Wei Lun Koay Wibowo Arif Yap Sing Wen Yarshinni A/P Nagenthran Yashaswini. V Yee Hsien Lee Yee Wen Liew Yip Wei Hung Yun Xuan Khor Yurou Li

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