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Journal : Proceeding of World Conference

The Impact Of Lifestyle, Brand Awareness, Product Quality, On Purchasing Decisions And Repurchase Intention Julianti Fernanda Pasaribu; Santirianingrum Soebandhi; Joko Suyono; Damarsari Ratnasahara Elisabeth
Journal of World Conference (JWC) Vol. 2 No. 1 (2020): January 2020
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/prd.v2i1.127

Abstract

A large number of Indonesian people who live a healthy lifestyle makes organic agricultural products increasingly in demand because they have the best quality and health. Indonesia is a country that has a large population and is one of the countries that has an area of ??organic farming. Business people see the existence of organic food business opportunities to present products that are in line with market desires and stick to the hearts of consumers. Therefore, this study was prepared to analyze the impact of Lifestyle, Brand Awareness, and Product Quality on Purchasing Decisions and Repurchase Intention. This research is a quantitative research with a survey approach that uses a questionnaire of 100 respondents from consumers who buy organic products at the Surabaya Supermarket. The analysis technique used to prove the hypothesis is Partial Least Square (PLS). These results indicate that Lifestyle, Brand Awareness, Product Quality have a significant effect on Purchasing Decisions, and Purchasing Decisions have a significant effect on Repurchase Intention.
THE EFFECT OF PRICE, PRODUCT QUALITY, AND ELECTRONIC WORD OF MOUTH (EWOM) ON THE INTENTION TO BUY SUNRIZQ BATIK IN MALAKA MALAYSIA Abd Rofiq; Joko Suyono
Journal of World Conference (JWC) Vol. 1 No. 2 (2019): November 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (374.352 KB) | DOI: 10.29138/prd.v1i2.141

Abstract

Buying interest is the desire that arises from consumers to a product as a result of the consumer's observation of a product. Therefore the purpose of this study is to analyze the extent of the influence of Price, Product Quality, Electronic Word Of Mouth (EWOM) on consumer buying interest. Batik Sunrizq Malacca Malaysia. This research is quantitative research with a sample of 240 respondents. Furthermore, the data were analyzed using multiple linear regression analysis techniques and classical assumption tests. The results of this study indicate that the three hypotheses proposed have a significant and supportive effect
THE EFFECT OF PRODUCT QUALITY, SERVICE QUALITY, REFERENCE GROUPS FOR REPURCHASE INTENTION IN A KOPI GAPTEK SURABAYA Mochammad Chavi Abdullah; Joko Suyono
Journal of World Conference (JWC) Vol. 1 No. 2 (2019): November 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.022 KB) | DOI: 10.29138/prd.v1i2.153

Abstract

The intention to repurchase is the intention to repurchase a product twice or better for the same or different products. Therefore this study aims to analyze whether product quality, service quality, and reference groups can influence consumers' repurchase intention to buy gaptek coffee shop products located in jl. dinoyo. This research is quantitative research with a sample of 160 respondents. Furthermore, the data were analyzed using multiple linear regression analysis techniques and classical assumption tests. The results showed that three hypotheses showed 1 was not significant (product quality) and the other showed significance.
THE EFFECT OF RETURN ON ASSET, RETURN ON EQUITY, AND EARNING PER SHARE IN THE STOCK PRICES OF TOURISM AND HOSPITALITY COMPANIES LISTED IN THE INDONESIA STOCK EXCHANGE 2013-2017 Ditarosa Taurista Jatmika; Agus Sukoco; Joko Suyono; Damarsari Ratnasahara Elisabeth
Journal of World Conference (JWC) Vol. 1 No. 2 (2019): November 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.292 KB) | DOI: 10.29138/prd.v1i2.156

Abstract

This research aims to analyze the effect of Return On Assets, Return On Equity and Earning Per Share on companies stock prices. The research method used is multiple linear regression analysis. This study used secondary data from tourism and hospitality sub-sector companies listed in the Indonesia Stock Exchange. The number of research samples is 13 tourism and hospitality companies that report financial reports regularly and have been audited with the period 2013-2017. The results Return On Asset has a partially effect in stock prices but not significant, Return On Equity has a partially effect in stock prices but not significant, Earnings Per Share has a partially influence in stock prices but significant, Return On Assets, Return On Equity and Earning Per Share has a simultanly influence in the stock prices.
CAPITAL STRUCTURE ANALYSIS TO OPTIMIZE THE PROFITABILITY OF MSMES (CASE STUDY ON MSMES HIKMAH IN SIDOARJO, EAST JAVA, INDONESIA) Danur Ramadhani; Agus Sukoco; Joko Suyono
Journal of World Conference (JWC) Vol. 1 No. 2 (2019): November 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (407.452 KB) | DOI: 10.29138/prd.v1i2.161

Abstract

This study aims to analyze the capital structure used to optimize profitability in MSME embroidery shoes. This study uses descriptive research with a qualitative approach. The analytical method is used Weighted Average Cost Of Capital (WACC). The techniques of data collection in this research used interview, observation, documentation and triangulation methods. The data that used are financial transaction records and financial statements issued by the company itself. The results showed that UD. Hikmah used the composition of the capital structure consisting of debt of 20%, 80% own capital with a ROE rate of 170%. Optimization results obtained the optimal capital structure composition on the composition of debt 23% and own capital 77%. By generating a level of profitability that can provide a favorable return for business owners, with the highest calculation of ROE that is equal to 173% and the cost of capital to be borne is Rp.18.238.000 every year.
Effect of Service Quality, Price, and Facilities on Customer Loyalty to Uniqlo Surabaya Haris Nur Mutazayid; Qausya Faviandhani; I Putu Artaya; Joko Suyono
Journal of World Conference (JWC) Vol. 3 No. 6 (2021): November 2021
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Financial performance is used as a benchmark for the company to see how far the company can continue to survive and develop, and also to see the overall financial health of the company during a certain period. This research basically aims to measure the financial performance of PT. Garuda Indonesia for the 2019-2020 period by applying a profitability analysis using the Dupont method which is based on a return on equity analysis model. The Dupont method is used to analyze a company's profitability and return on equity by dividing performance into four components: net profit margin, total asset turnover, equity multiplier, and return on investment. PT. Garuda Indonesia is the number one and largest national airline in Indonesia with services and facilities that meet world standards. In 2019, airlines were affected by the Covid-19 Pandemic era which caused a global financial crisis. The results found that the financial performance of PT. Garuda Indonesia in 2019-2020 tends to decline in net profit margin, equity multiplier, and return on investment. Meanwhile, the return on equity showed a figure of -7.65% and in the last year it jumped high by 127.46% where the company was at a loss due to low equity due to excessive debt.
The Influence of Product Quality, Brand Image and Promotion on The Purchase Decision of 3second Fashion Rindi Rindi; Dr. Sengguruh Nilowardono; Agus Sukoco; Iga Aju Nitya Dharmani; Joko Suyono
Journal of World Conference (JWC) Vol. 3 No. 6 (2021): November 2021
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of product quality, brand image and promotion on purchasing decisions of 3second Fashion Royal Plaza Surabaya fashion. A quantitative approach is used to answer the problems in this study, using 100 respondents. The analysis technique used is multiple linear regression analysis. The results show that, 1) Product quality influences purchasing decisions for the 3second Fashion Royal Plaza Surabaya fashion so that H1 is accepted. That is, the better the quality of the products sold, the higher the decision to buy the product. 2) Brand image influences purchasing decisions for 3second Fashion Royal Plaza Surabaya fashion so that H2 is accepted. That is, the better the brand image that is embedded in the minds of consumers, the decision to buy a product is increasing. 3) Promotion has an effect on purchasing decisions for 3second Fashion Royal Plaza Surabaya fashion so that H3 is accepted. That is, the more maximum promotional efforts made by the company, the decision to buy the product will increase. and 4) Product quality, brand image and promotion influence the purchasing decision of the 3second Fashion Royal Plaza Surabaya fashion so that H4 is accepted. That is, the existence of products with high quality, good brand image and maximum and well-targeted promotions will have an impact on increasing consumer purchasing decisions.