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All Journal EkoBis ( Ekonomi & Bisnis ) Kinerja E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal REKOMEN (Riset Ekonomi Manajemen) Dinamisia: Jurnal Pengabdian Kepada Masyarakat CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Journal of Information System, Applied, Management, Accounting and Research Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Jurnal Ilmiah Manajemen Kesatuan Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Nasional Manajemen Pemasaran dan SDM EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Transekonomika : Akuntansi, Bisnis dan Keuangan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Ekonomi dan Bisnis Islam (JEBI) Jurnal Bisnis Kompetitif Jurnal bintang manajemen Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif
Budi Hartono
Dosen Fakultas Ekonomi, Universitas Tidar Magelang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis

 1 
Pengaruh Budaya, Sosial, dan Pribadi terhadap Keputusan Pembelian Jamu Tradisional Budi Hartono; Siti Nur Mukhlisoh
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 6, No 2 (2022): Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.205 KB) | DOI: 10.31294/eco.v6i2.12245

Abstract

The development of the times and increasingly modern technology accompanied by the emergence of modern products also makes everything required to be modern, including the minds of people who currently think that buying or consuming traditional herbal medicine is often called old-fashioned. Indonesia, which is known for its richness and diversity of tribes, cultures, and customs, there is no doubt that herbal medicine is one of the wealth of the archipelago that comes from the diversity of culture and local wisdom of the community as well as very high biodiversity. This study was conducted to determine the influence of culture, social, and personal on purchasing decisions of traditional herbal medicine. The method used in this study is a descriptive qualitative method with an ethnographic approach. The data used are primary data with data collection techniques carried out by observation and distributing questionnaires. The data was then analyzed by multiple linear regression using SPSS software. The results of the study prove that there is a significant influence between the Cultural (X1), Social (X2), and Personal (X3) variables on purchasing decisions (Y). Based on the results of the analysis that has been done, it can be seen that together cultural, social, and personal factors influence the purchasing decisions of traditional herbal medicine. Keywords: Culture, Personal, Social, Traditional Herbal Medicine, Purchase Decision
Co-Authors Agustina Prativi Nugraheni Alma Sri Anjani Arie Setyo Dwi Purnomo Atmaja, Hanung Eka Axel Giovanni Axel Giovanni Bayu Erdian Syah Clarisa Alfa Lionora Dian Verawati hirawati, heni Jihar Syihab Ulin Nuha Kamila Khairul Ikhwan M. Boy Singgih Gitayuda Maksum, Ikhsan Mila Camelia Mudinillah, Adam Nully Huda Imam Khafidhoh Nurul Istikomah Rafid Dwi Alfian ratnawati, shinta Rendha Wahyu Pratiwi Rumaisha Nur Azizah Siti Nur Mukhlisoh Siti Nur Mukhlisoh Sofiyah nurul Hakimah Suci Nasehati Sunaningsih Verawati, Dian Marlina Wildan Yudhanto Wiwin Yusdianti Yacobo P. Sijabat