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All Journal EkoBis ( Ekonomi & Bisnis ) Kinerja E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal REKOMEN (Riset Ekonomi Manajemen) Dinamisia: Jurnal Pengabdian Kepada Masyarakat CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Journal of Information System, Applied, Management, Accounting and Research Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Jurnal Ilmiah Manajemen Kesatuan Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Nasional Manajemen Pemasaran dan SDM EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Transekonomika : Akuntansi, Bisnis dan Keuangan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Ekonomi dan Bisnis Islam (JEBI) Jurnal Bisnis Kompetitif Jurnal bintang manajemen Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif
Budi Hartono
Dosen Fakultas Ekonomi, Universitas Tidar Magelang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Transekonomika : Akuntansi, Bisnis dan Keuangan

 1 
PENGARUH CITRA MEREK DAN FASILITAS TERHADAP KEPUTUSAN MINAT PEMBELIAN ULANG DI MASA PANDEMI COVID-19: (Studi Kasus Kedai Kopi Oasis) Rumaisha Nur Azizah; Budi Hartono
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.227

Abstract

Coffee shop businessmen are the group that has had a huge impact during this Covid-19 pandemic. This makes them have to survive by looking for various ways in order to survive without loss and can continue to attract consumers. In the world of entrepreneurship, the main goal is not only how consumers buy their products but how their products are able to continue to compete with competitors and consumers make repeat purchases. One way to survive during this Covid-19 pandemic is to maintain a brand image that is already owned and attached by consumers. Brand image is an important factor that drives consumers to choose the product. Not only by maintaining a brand image, factors such as facilities can also be a factor that needs to be taken into account by coffee shop entrepreneurs because consumer convenience is an important factor. The object in this study is the Oasis Coffee Shop, where the Oasis Coffee Shop is still able to compete during the Covid-19 pandemic with the ability to maintain a brand image on its boba products and the facilities it has provide convenience for its consumers so that it can influence consumers to make repeat purchases. The method used in this research is descriptive qualitative where data collection uses questionnaires and interviews with 30 consumers of the Oasis Coffee Shop. The results of this study indicate that the variable brand image and facilities affect repurchase intention.
PENGARUH KUALITAS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU CONVERSE: (Studi pada Mahasiswa Kota Bogor yang menggunakan Produk Sepatu Converse) Kamila; Budi Hartono
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 6 (2022): November 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i6.307

Abstract

This study aims to determine the effect of product quality and brand image on the decision to purchase Converse brand shoes for students in the city of Bogor. This type of research is quantitative research. Data collection is done by distributing online questionnaires using Google Forms. The population used in this study were students in the city of Bogor. While the sampling technique using purposive sampling with the number of samples to be taken as many as 50 respondents who have made a purchase of Converse shoe products. From the results of this study, the variable of product quality has a positive and significant effect on purchasing decisions for Converse brand shoes for students in the city of Bogor. While the Brand Image variable has a positive effect but does not have a significant influence on the decision to buy Converse shoes for students in the city of Bogor so that companies are required to continue to build a positive Converse Brand Image such as promotions and provide maximum service in branding in order to get consumer appeal.
PENGARUH EVENT, IKLAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SHOPEE DI SEMARANG Nully Huda Imam Khafidhoh; Budi Hartono
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 1 (2023): January 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i1.365

Abstract

Developments in this technological era have influenced manufacturers to innovate in promoting their products to consumers, such as promoting their products on the Shopee application. This research aims to analyze the magnitude of the influence of events, advertising and sales promotions on purchase decisions of Shopee consumers in Semarang. In this study, the researchers determined that the sample used was 100 Shopee consumers in Semarang and had at least made transactions at Shopee e-commerce. The analytical test used is an instrument test (validity and reliability), classic assumption test, hypothesis testing and multiple linear regression analysis. The results of this research indicate that variables such as events, advertisements, and sales promotions have a significant effect, either partially or simultaneously, on the purchasing decisions of Shopee consumers in Semarang.
Co-Authors Agustina Prativi Nugraheni Alma Sri Anjani Arie Setyo Dwi Purnomo Atmaja, Hanung Eka Axel Giovanni Axel Giovanni Bayu Erdian Syah Clarisa Alfa Lionora Dian Verawati hirawati, heni Jihar Syihab Ulin Nuha Kamila Khairul Ikhwan M. Boy Singgih Gitayuda Maksum, Ikhsan Mila Camelia Mudinillah, Adam Nully Huda Imam Khafidhoh Nurul Istikomah Rafid Dwi Alfian ratnawati, shinta Rendha Wahyu Pratiwi Rumaisha Nur Azizah Siti Nur Mukhlisoh Siti Nur Mukhlisoh Sofiyah nurul Hakimah Suci Nasehati Sunaningsih Verawati, Dian Marlina Wildan Yudhanto Wiwin Yusdianti Yacobo P. Sijabat