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Journal : Jurnal Manajemen dan Bisnis (JMB)

Implementasi Manajemen Risiko di Masa Pandemi COVID-19 Yuliana Yuli; Defrizal Defrizal; Hasbullah Hasbullah
Jurnal Manajemen dan Bisnis (JMB) Vol 3, No 02 (2022)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v3i02.837

Abstract

The purpose of this research, is to see the implementation of risk management carried out by MSMEs in the Pagi Market and Sentral Market in North Lampung Regency during the COVID-19 pandemic that emerged since March 2020. This research explain how MSME owners identify risks, conduct risk analysis and evaluate risks, and also see how MSME owners as well as treat these risks during the COVID-19 pandemic. This research is a case study on 10 MSMEs located in the Pagi Market and Sentral Market in North Lampung Regency. Data obtained through interview and checklist methods, then data will be analyzed using ISO 31000:2018 risk management process guidelines (identifying risks, analyzing and evaluating risks, and as well as treating risks that arise).By obtaining the result of the analysis and research conducted, the results obtained are: 1) Almost of the respondents do not or have not identify risk. 2) The results of the analysis risk and evaluation carried out show that almost all of the identified risks are in the green zone (low risk). For MSMEs that are included in the red zone, it is MSMEs engaged in the retail business and culinary business 3) Many respondents choose to maintain risk.
ANALISIS STRATEGI PEMASARAN PERUSAHAAN MODAL VENTURA DI TENGAH PANDEMI COVID-19(Studi Kasus Pada PT.Sarana Lampung Ventura) Defrizal Defrizal; Elvira Nasution
Jurnal Manajemen dan Bisnis (JMB) Vol 2, No 1 (2021)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v2i1.724

Abstract

 Abstract This study aims to determine the marketing strategy of venture capital companies, to remain able to print company profits and to find out the factors that can hinder the implementation of marketing strategies in the midst of the COVID-19 Pandemic. This type of research is qualitative research. the source of data in this study is the result of interviews at PT. Sarana Lampung Ventura. Data collection methods used are preliminary surveys, interviews and documentation. The result of this research is PT. SLV changes its marketing strategy. PT. SLV cooperates with Third Parties, binds cooperation agreements, conducts marketing to prospective business partners with the category of MSMEs that have potential, conducts marketing to prospective business partners remotely.