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All Journal Conciencia JURNAL KOLABORASI Jurnal Empirika Publikauma : Jurnal Administrasi Publik Universitas Medan Area Jurnal Ilmiah Ilmu Sosial Community Empowerment PESIRAH: Jurnal Administrasi Publik Triwikrama: Jurnal Ilmu Sosial
Dwi Mirani
Universitas Sriwijaya
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JURNAL KOLABORASI

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Efektifitas Program Palembang go-digital Bagi Pelaku UMKM Di Masa Pandemi Covid-19 Dwi Mirani; Januar Eko Aryansah; Farisha Sestri Musdalifah
Kolaborasi : Jurnal Administrasi Publik Vol 8, No 1 (2022): April 2022
Publisher : Department of Public Administration, Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/kjap.v8i1.6514

Abstract

This study aims to analyze the effectiveness of implementing the go-digital Palembang Program for MSME actors during the COVID-19 pandemic and the supporting and inhibiting factors for program implementation. The method used in this study is a qualitative descriptive method using interview, observation and documentation techniques. The results of the study show that this program has not been effective. Analysis of the supporting factors shows that this program provides convenience for business actors in marketing their products, so that support comes from business actors who are enthusiastic about this program, but from the results of the study it was also found that inhibiting factors were obstacles in its implementation, including lack of socialization, low mastery of technology. MSME actors, program budget reductions due to the pandemic, lack of implementing human resources, and lack of enthusiasm for consumer support for the digital media website used. The Palembang Go-Digital program as an effort to develop MSMEs during the Covid-19 pandemic needs to be evaluated because existing obstacles can become obstacles to increasing MSME businesses in developing and maintaining business sustainability. 
Co-Authors Agustina, Sylvie Aji Pangestu Aryansah, Januar Eko Aulia Utami Putri Dian Sri Andriani Dimas Eko Prasetyo Ermanovida Ermanovida Farisha Sestri Musdalifah Farisha Sestri Musdalifah Fitriana Fitriana Gita Insyanawulan Januar Eko Aryansah Januar Eko Aryansyah Krisna Murti Lili Erina Mardianto Mardianto Mardianto Martina Martina Muhammad Yusuf Abror Muhammad Yusuf Abror Norma Juainah Nyianda Indarwati Puspa Dianti, Puspa Randi Randi Rizki Ghoffar Ismail Yosi Arianti Yulasteriyani Yulasteriyani Yusnaini Yusnaini