Claim Missing Document
Check
Articles

Found 5 Documents
Search

PENGARUH KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI HARGA DAN KUALITAS PELAYANAN TERHADAP REPEAT BUYING (Studi Pada Pelanggan Barbershop di Kota Malang) Achmad Zaini; Diana Eka Poernamawati
Adbis: Jurnal Administrasi dan Bisnis Vol 13, No 2 (2019): JURNAL ADMINISTRASI DAN BISNIS 2019
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/j-adbis.v13i2.71

Abstract

This study aims to analyze the variables of price and quality of customer in influencing repeat buying both directly and indirectly through variable of customer satisfaction. The analytical tool used in this study is Partial Least Square (PLS) analysis. The results showed several findings that were consistent with previous studies. The price variable has a significant positive effect on Barbershop customer satisfaction The service quality variable has a significant positive effect on customer satisfaction Variable customer satisfaction has a significant effect on repeat buying Price variable has no significant effect on repeat buying. Price variable has a significant positive effect on repeat buying through customer satisfaction variables The customer satisfaction variable is a full mediator. Service quality variable has a significant positive effect on repeat buying Service quality variable has a significant positive effect on repeat buying through customer satisfaction variables Variable customer satisfaction is a partial mediator. The relationship between the variables involved are: price, service quality, customer satisfaction and repeat buying of 89.56%,
PENYULUHAN DAN BIMBINGAN TENTANG KEARSIPAN DAN KORESPONDENSI BAGI PARA GURU PENDIDIKAN USIA DINI (PAUD) DUSUN KLANDUNGAN DESA LANDUNGSARI KECAMATAN DAU KABUPATEN MALANG Diana Eka Poernamawati; Achmad Zaini
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 3 No 1 (2016): Jurnal Pengabdian Kepada Masyarakat 2016
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research objective to know the role of innovation in mediating market orientation to increase competitive advantages of Small Busines Enterprises (SMEs). Directly, the influence of  market orientation to competitive advantages is significant, but indirectly through innovation,  the influence of  market orientation to competitive advantages is not significant. This result show that is in the condition of SMEs are not export directly to the foreign consumer and they depend to the middlemen they can not easily to make some decision in  innovation. All of the product they made had to appropriated to the middlemen needs and wants without their own innovation efford. The location of research in Malang Raya and the repondend are SME’s with the export goal.
PELATIHAN KEYBOARDING SKILL BAGI GURU SMK MUHAMMADIYAH 2 TELOGOMAS KECAMATAN LOWOKWARU KOTA MALANG Diana Eka Poernamawati; Achmad Zaini; Tri Wahyu Widodo; Achmad Suyono; Tatiana Kristianingsih
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 5 No 1 (2018): JURNAL PENGABDIAN KEPADA MASYARAKAT 2018
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Typing with the blind 10 finger technique is one of the competencies that must be possessed by vocational students. Achieving this competency is not easy, to further support the efforts of the teachers in facilitating the implementation of their work it would need support from various parties. Malang State Polytechnic as part of the community, which is a higher education institution, with one of its tasks is to improve the quality of human resources through the Community Service pathway obliged to provide guidance assistance to teachers of Malang Muhammadiyah 2 Vocational School about key boarding technique teaching methods using the application.Technological advances allow teaching that is more fun and not boring. One of the technologies that can be applied to keyboarding subject teaching is to use the Typing Master Pro application. It is expected that the varied teaching methods will facilitate the achievement of the competencies needed by students.
UPAYA PENINGKATAN KUALITAS PAUD PUTIH MELATI KELURAHAN MERGOSONO KECAMATAN KEDUNGKANDANG MALANG MELALUI PENDIDIKAN ANAK USIA DINI DAN PENINGKATAN KUALITAS PENDIDIK Nilawati Fiernaningsih; Baroroh Lestari; Farika Nikmah; Achmad Zaini; Yosi Afandi
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 6 No 2 (2019): Jurnal Pengabdian Masyarakat 2019
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Based on the results of the discussion it was found that the Pos PAUD Putih Melati manager experienced obstacles in terms of financial management and administration. Therefore, dedication was carried out in the form of providing material related to the management and financial administration of Pos PAUD Putih Melati. Overall, the service activities carried out at the Pos PAUD Putih Melati can be said to be successful. This success is not only measured by the four components above, it can also be seen from the participants' satisfaction after participating in the activities and the use of APE by students of the Pos PAUD Putih Melati. Based on the results of the implementation of the dedication that has been carried out, several suggestions can be submitted, namely: 1) The time of the implementation of the service activities needs to be increased so that the objectives of the activity can be fully achieved. 2) The existence of follow-up activities in the form of similar training is always held periodically so as to improve the ability of teachers to carry out the teaching and learning process.
BIMBINGAN TEKNIS PENGGUNAAN VACUM FRYING & PENINGKATAN JARINGAN PEMASARAN PADA UMKM PRODUSEN KRIPIK Prayitno; Sri Rulianah; Achmad Zaini
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 8 No 2 (2021): JURNAL PENGABDIAN KEPADA MASYARAKAT 2021
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.206 KB) | DOI: 10.33795/jabdimas.v8i2.139

Abstract

UD. Favoriet is one of the SMEs in Pandaan - Pasuruan which was established in 2008, where this UMKM produces several snack products (Kripik), including: banana chips, meatball chips, crispy cashews & oven cashews, crispy peanuts & oven nuts. These products have been marketed to several areas, including: Pasuruan, Sidoarjo and Malang. However, UD Favoriet in production still operates manually (non-mechanically), does not apply the principles of healthy and good production, as well as the conventional marketing system. At the time of the Covid-19 pandemic, as now, the condition of SMEs experienced a decline in production and sales of up to 60% - 70%. The purpose of PPM Partnership is to increase production capacity, improve product quality, improve a good understanding of production, and increase sales turnover. PPM activities, among others: 1). grant of vacuum frying equipment and sealer, 2). GMP and HACCP training, 3). training in making online marketing media (online marketing). The results of PPM activities include changes in the production system from manual to mechanical, product quality improvement, increased understanding of healthy and safe production methods, and changes in the marketing system from customer to customer to online marketing