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Suprapto Suprapto

Fakultas Teknik Universitas Veteran Bangun Nusantara Sukoharjo

Author-ID : 2611810

Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Public Health Other

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STRATEGI PENGEMBANGAN USAHA BERAS IKATAN CINTA DENGAN METODE SWOT DAN QSPM Rahmatul Ahya; Suprapto Suprapto; Amellia Ayu Safira
Journal Of Business, Finance, and Economics (JBFE) Vol 3, No 2 (2022): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v3i2.3499

Rice is one of the most important commodities in the food industry sector in Indonesia, as the main source of carbohydrates. Beras Ikatan Cinta took part as one of the market players in this commodity. After two years, it was found that there was a decline in rice sales and difficulties in marketing expansion, so a research was carried out to determine the condition of the Beras Ikatan Cinta business and analyze the most suitable business development strategy for Beras Ikatan Cinta business. Data collection was obtained through a questionnaire and calculated using the IFE and EFE matrices and then processed and analyzed using the SWOT (Strength, Weakness, Opportunity, Threat) and QSPM (Quantative Strategic Planning Matrix) methods. The results of this study indicate the formation of 10 alternative business development strategies for Beras Ikatan Cinta, namely: (a) increasing production; (b) stability and professionalism of work; (c) create Quality Control standards; (d) permanent partnership with suppliers; (e) redesigning product packaging to make it more attractive; (f) improve HR performance; (g) create programs to maintain and increase customer loyalty; (h) determination of market prices in the face of competition; (i) strengtheni capital; and (j) maintaining product characteristics. Among them the most interesting and the priority to be applied is setting Quality Control standards and redesigning product packaging wich has the same TAS value of 0.62 out of a total TAS of 3.73

STRATEGI PENGEMBANGAN USAHA BERAS IKATAN CINTA DENGAN METODE SWOT DAN QSPM Rahmatul Ahya; Suprapto Suprapto; Amellia Ayu Safira
Journal Of Business, Finance, and Economics (JBFE) Vol. 3 No. 2 (2022): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v3i2.3499

Rice is one of the most important commodities in the food industry sector in Indonesia, as the main source of carbohydrates. Beras Ikatan Cinta took part as one of the market players in this commodity. After two years, it was found that there was a decline in rice sales and difficulties in marketing expansion, so a research was carried out to determine the condition of the Beras Ikatan Cinta business and analyze the most suitable business development strategy for Beras Ikatan Cinta business. Data collection was obtained through a questionnaire and calculated using the IFE and EFE matrices and then processed and analyzed using the SWOT (Strength, Weakness, Opportunity, Threat) and QSPM (Quantative Strategic Planning Matrix) methods. The results of this study indicate the formation of 10 alternative business development strategies for Beras Ikatan Cinta, namely: (a) increasing production; (b) stability and professionalism of work; (c) create Quality Control standards; (d) permanent partnership with suppliers; (e) redesigning product packaging to make it more attractive; (f) improve HR performance; (g) create programs to maintain and increase customer loyalty; (h) determination of market prices in the face of competition; (i) strengtheni capital; and (j) maintaining product characteristics. Among them the most interesting and the priority to be applied is setting Quality Control standards and redesigning product packaging wich has the same TAS value of 0.62 out of a total TAS of 3.73

Analisis Kualitas Pelayanan Dengan Metode Importance Performance Analysis (IPA) Dan Costumer Satisfaction Index (CSI) Terhadap Kepuasan Konsumen : Studi Kasus Something Barbershop Sragen Rahmatul Ahya; Suprapto Suprapto; Jhodi Pratama
Journal Of Business, Finance, and Economics (JBFE) Vol 4 No 2 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i2.4655

Small and medium enterprises (UMKM) Are one of the most important parts of the Indonesian economy. Barbershop or barbershop business is one of the UMKM that is growing quite rapidly. Service quality is an important factor in determining whether or not consumers are satisfied. There are several factors that affect customer satisfaction at the barbershop. Namely service quality using the Importance Performance Analysis (IPA) method and service quality using the Customer Satisfaction Index (CSI) method. This study aims to determine whether there is an influence of service quality using Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) methods on consumer satisfaction in barbershop SMEs in Sragen. The variables used in research II are Quality of Service using the Importance Performance Analysis method (X1), Quality of service using the Customer Satisfaction Index (CSI) method (X2) and Consumer Satisfaction (Y). This study used a purposive sampling technique used to collect quantitative data. The data used in this study are primary data using questionnaire data on MSME actors which are then analyzed using the SPSS software application version 26.0. Based on the analysis that has been carried out, the results show that the average conformity level is 104% with a range of values that are in the range of 92% to 123%. The attribute that has a value of 92% is the addition of lighting in the barbershop area and the attribute that has a value of 123% is a chair for a comfortable haircut. That the result of calculating the Customer Satisfaction Index (CSI) for the quality of service and services of Something Barbershop Sragen is 77.36%. The satisfaction index is in the range of 66-80% which means that overall consumers are satisfied with the quality of service at Something Barbershop Sragen.

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