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All Journal PROSIDING SEMINAR NASIONAL CENDEKIAWAN INSPIRAMATIKA GEMA EKONOMI The Ellite of Unira ALAMTANA: JURNAL PENGABDIAN MASYARAKAT UNW MATARAM JEKK Utsaha (Journal of Entrepreneurship) Procedia of Social Sciences and Humanities Pi: Mathematics Education Journal
Nur Farida
Sekolah Tinggi Ilmu Ekonomi NU Trate Gresik
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SEGMENTASI PASAR JASA LAYANAN KESEHATAN BERDASARKAN MANFAAT YANG DI RASAKAN OLEH PELANGGAN JASA RUMAH SAKIT DI KABUPATEN GRESIK (STUDI PADA RUMAH SAKIT SEMEN GRESIK DAN RUMAH SAKIT PETROKIMIA GRESIK) Farida, Nur
GEMA EKONOMI (Jurnal Fakultas Ekonomi) Vol 4 No 2 (2015)
Publisher : Universitas Gresik

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Abstract

Market segmentation has long been regarded as one of the most important marketing concepts are available for managers interested in marketing the product. In today’s competitive market. Market segmentation is a market activity which divide the market into groups of buyers who are distinguished according to different needs. The purpose of the division of market into several homogeneous market is for marketers to drive to satisfy the specific needs of each target market.Market segmentation approach involves identifying the benefits sought by different homogeneous groups, which allows the properties and the relevant request is determined and used as a source of service differentiation. This study aims to determine market segmentation Semen Gresik Hospital services and Hospital Petrokimia Gresik is formed based on the benefits perceived by the customer. This research was conducted with descriptive research approach, the sample of 110 respondents. Methods of data analysis used in this research is explanatory factor analysis, cluster analysis and cross tabulation analysis
PENGARUH LOKASI TERHADAP KEPUTUSAN MEMILIH JASA PENGIRIMAN BARANG PADA PT. TIKI JALUR NUGRAHA EKAKURIR (JNE Express) GRESIK Farida, Nur
GEMA EKONOMI (Jurnal Fakultas Ekonomi) Vol 7 No 1 (2018)
Publisher : Universitas Gresik

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Abstract

The purpose of this study is to know the influence of location to decision of choosing shipping service on PT. TIKI Jalur Nugraha Ekakurur (JNE Express) Gresik. This study is done in PT. TIKI Jalur Nugraha Ekakurur (JNE Express) Gresik., this study is explanatif with quantitative approach, sample is collected by sampling accidental technique with 90 respondents of sample data collected method that relates to the research question is done by using quistionnaire methode. The study result of 90 respondents show that the influence of service choosing decision based on regression calculation by using SPSS 18.00 for windows is resulted t value is 6,404 with p value is 0,000 by using significant limitation $=0,05 is resulted t table is 1,987 because of t value (6,404) > t table (1,987) thus variable location (X) influences significant on service choosing decission (Y). That result show that Ho rejected and H1 accepted. Thus it can be concluded that location has positive influences and significant on service choosing decision to PT. TIKI Jalur Nugraha Ekakurir (JNE Express) Gresik. DOI : 10.5281/zenodo.3477645
PENGARUH VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN SAMBAL INDOFOOD DI SUPERMARKET SARIKAT JAYA GRESIK Farida, Nur
GEMA EKONOMI (Jurnal Fakultas Ekonomi) Vol 6 No 2 (2017)
Publisher : Universitas Gresik

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Abstract

Business competition occurs in both service and non-service industries. One of them is complementary food. The competition in this business is a very tight. This industry is a good topic to be discussed, because the complementary food is a necessity for the consumer. One of them is sambal which is a very special meal of Indonesian. One of the sambal product is Sambal Indofood which tries to do a strategy of product variation. This shows that competition among complementary foods is getting tighter.The purpose of this research is to determine the effect of product variation in Indofood sauce purchase decision. This research was conducted in Supermarket Sarikat Jaya Gresik. This research is explanatory type with quantitative approach. The sample is taken by accidental sampling technique with the total sample of 94 respondents. Data collection methods related to the research problem are conducted by using questionnaire method. The Data collection techniques are using questionnaires.The result of the research from 94 respondents show that the influence of product variation to purchase decision. From result of regression calculation by using SPSS program version 18.00 for windows, obtained tvalue counted equal to 6,416 with p value equal to 0.000. Using the significance limit α = 0.05 obtained T table of 1.986. From these results then tcalculated > ttable which means Ho rejected and H1 accepted. It means variable product variation has a positive and significant influence in determining purchase decision of Sambal Indofood to consumers in Supermarket Sarikat Jaya Gresik. DOI : 10.5281/zenodo.3477677
PENGARUH STRATEGI SEGMENTATION, TARGETING DAN POSITIONING TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE (STUDI KASUS RIZQY MOBILE & COMP GRESIK) Farida, Nur
GEMA EKONOMI (Jurnal Fakultas Ekonomi) Vol 8 No 2 (2019): Gema Ekonomi
Publisher : Universitas Gresik

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Abstract

This study aims to examine and prove the effect of the strategy of segmentation, targeting and positioning on mobile purchasing decisions in Rizqy mobile & comp Gresik. This study uses a quantitative approach with multiple linear regression analysis with the data processed is segmentation, targeting, positioning and purchasing decisions. The number of samples taken 75 respondents and data collection was done by distributing questionnaires. The results showed that all independent variables segmentation, targeting and positioning partially had an influence on the increase in mobile purchasing decisions in Rizqy mobile & comp Gresik. The strategy of segmentation, targeting and positioning simultaneously has a positive and significant effect on mobile purchasing decisions on Rizqy mobile & comp Gresik.DOI 10.5281/zenodo.3629917
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI VERANDA PASTA HOUSE & CAFE GRESIK farida, nur
GEMA EKONOMI (Jurnal Fakultas Ekonomi) Vol 9 No 1 (2020): GEMA EKONOMI
Publisher : Universitas Gresik

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Abstract

Penelitian ini bertujuan untuk meneliti dan membuktikan pengaruh kualitas produk dan kualitas pelayanan terhadap keputusan pembelian di Veranda Pasta House and Cafe Gresik. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi linier berganda. Jumlah sampel yang diambil sebanyak 78 responden dan pengumpulan data dilakukan dengan kuesioner untuk memperoleh data. Hasil penelitian menunjukkan bahwa kualitas produk yang baik terbukti mempunyai pengaruh positif dan signifikan terhadap peningkatan keputusan pembelian di Veranda Pasta House and Cafe Gresik. Kemudian kualitas pelayanan yang baik berpengaruh positif dan signifikan terhadap keputusan pembelian di Veranda Pasta House and Café Gresik. Akhirnya kualitas produk dan kualitas pelayanan secara simultan berpengaruh positif dan signifikan terhadap peningkatan keputusan pembelian di Veranda Pasta House and Cafe Gresik.
STUDI KEMAMPUAN MEMBACA SECARA KOMPREHENSIF DENGAN “SUMMARIZE DAN REWRITE THE TEXT” Lusy Tunik Muharlisiani; Siti Bariroh; Etiyasningsih Etiyasningsih; Sri Sundari; Andrijanti Andrijanti; Susetyorini Susetyorini; Umi Elan; Dini Kusumaningrum; Nur Farida; Dwi Inggarwati Rahayu
PROSIDING SEMINAR NASIONAL CENDEKIAWAN PROSIDING SEMINAR NASIONAL CENDEKIAWAN 2019 BUKU II
Publisher : Lembaga Penelitian Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/semnas.v0i0.5877

Abstract

Pembelajaran membaca secara komprehensif dituntut untuk mengasah kreativitas memahami dan mengambil kesimpulan sesuai gambaran mereka masing-masing. Dengan merangkum dan menulis kembali apa yang telah mereka baca maka dapat mempermudah proses pemahaman dan menjadi informasi bagi pengajar untuk lebih mengenal siswa melalui hasil kerja siswa. Tujuannya adalah membahas proses pembelajaran secara optimal dan dapat memahami apa yang mereka baca secara komprehensif. Metode yang digunakan merangkum dan menulis kembali sebuah bacaan yang telah dibaca sesuai dengan pemahaman yang dimiliki siswa. Analisa data: a. Guru tidak harus menyalahkan hasil rangkuman siswa, karena itu merupakan hasil pemahaman mereka dan setiap siswa memiliki tingkat pemahaman yang berbeda, b. Guru sebaiknya hanya memberikan pembetulan kepada siswa tentang bagaimana cara memilih bahasa yang tepat atau membetulkan struktur teks yang ditulis oleh siswa. Hasilnya adalah pada pembelajaran membaca secara komprehensif siswa diharap memiliki konsentrasi yang maksimal agar dapat fokus pada bacaan agar hasil rangkuman yang mereka buat sesuai dengan yang mereka pahami. Kesimpulannya diharapkan siswa dapat terus mengembangkan kemampuan membaca secara komprehensif untuk mengasah otak dan kemampuan untuk memahami makna sebuah teks yang mana dapat juga diartikan sebagai kemampuan kreativitas mereka dalam memaknai sebuah bacaan tertentu.
The Effect of Service Quality and Customer Relationship Management (CRM) On Customer Loyalty Nur Farida; Anisa Virdatul Jannah
UtsahaJournal of Entrepreneurship Vol. 1 Issue 2 (2022)
Publisher : jfpublshier

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Abstract

This study aims to examine and prove the effect of Service Quality and Customer Relationship Management (CRM) on Customer Loyalty at Notary and Land Deed Making Officer (PPAT) One Ardiansyah Rohmaendise S.H., M.Kn in Lamongan. This study uses a quantitative approach with multiple linear regression analysis. The number of samples taken is 102 respondents and data collection is carried out by questionnaires to obtain data. The results of this study are that the variables of Service Quality and Customer Relationship Management simultaneously affect customer loyalty at the Notary and Land Deed Making Officer (PPAT) One Ardiansyah Rohmaendise S.H., M.Kn in Lamongan. This is evidenced by the value of Fcount (29.387) > Ftable (3.12) and the significant level of t 0.000 is smaller than alpha 0.005.
The Influence of Rental Price on Rental Volume in Gunawangsa Apartement: Pengaruh Harga Sewa Terhadap Volume Penyewaan Pada Apartemen Gunawangsa Nuryadi; Qori A’yuna; Kurniawati; Lis Setyowati; Nur Farida
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.140

Abstract

The research aims to find out how the effect of the rental price on the rental volume in the Gunawangsa Apartment. The data examined is in the form of the Gunawangsa Apartment occupancy report for the period 2019 to 2020. The method that researchers use is quantitative method using secondary data. The data analysis used is a simple linear regression analysis using one independent variable namely the rental price and one dependent variable namely the rental volume. Data collection techniques using documentary techniques. The results of this study indicate that there is a significant effect between the rental price on the rental volume but has a negative linier pattern. the results of a simple linier regression analysis with Y = 87.627 – 5.38000000X showing a negative linear pattern, meaning that lower rental prices can increase rental volume and vice versa.
Pengaruh Harga, Kelengkapan produk, dan kualitas pelayanan terhadap kepuasan konsumen dalam berbelanja di toko Kautsar, Lowayu, Gresik Nur Farida; Susilo Aji; Ahmad Junaidi Musthofa
Jurnal Ekonomi dan Kewirausahaan Kreatif Vol 7 No 01 (2022): Juni
Publisher : Sekolah Tinggi Ilmu Ekonomi NU Trate Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59179/jek.v7i01.75

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga, kelengkapan produk, dan kualitas pelayanan terhadap kepuasan konsumen di toko Kautsar Lowayu Dukun Gresik. Metode yang digunakan adalah wawancara, observasi, dan angket. Dimana data yang sudah diperoleh dianalisis dan diolah menggunakan progam SPSS 16.0. Dari hasil analisis uji t masing-masing variabel independen, nilai t hitung X1 sebesar 2.472 dan nilai t hitung X2 sebesar 2.893 dan nilai t hitung X3 sebesar 7.432, dengan demikian t hitung dari masing-masing variabel lebih besar dari t tabel sebesar 1.968, maka dapat disimpulkan secara parsial ada pengaruh positif dan signifikan dari masing-masing variabel independen (harga, kelengkapan produk, dan kualitas pelayanan) terhadap variabel dependen (kepuasan konsumen) di toko Kautsar. Dan dari uji f secara bersama-sama diperoleh f hitung sebesar 68.490 sedangkan nilai f tabel sebesar 2.638, maka dapat disimpulkan bahwa secara simultan ada pengaruh yang positif dan signifikan antara harga, kelengkapan produk, dan kualitas pelayanan terhadap kepuasan konsumen di toko Kautsar.
PEMBELAJARAN MELALUI MEDIA GEOGEBRA DALAM MENGKONSTRUKSI GRAFIK GEOMETRI DENGAN PENEMUAN TERBIMBING Nur Farida; Rosita Dwi Ferdiani; Tatik Retno Murniasih
INSPIRAMATIKA Vol 8 No 1 (2022): Inspiramatika: Jurnal Inovasi Pendidikan dan Pembelajaran Matematika, June 2022
Publisher : Program Studi Pendidikan Matematika FKIP Universitas Islam Darul Ulum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/inspiramatika.v8i1.2990

Abstract

The purpose of this research is to increase students' understanding in constructing geometric graphs through GeoGebra media with the guided discovery method. The guided discovery method is more often used in learning mathematics because it is teacher oriented so that students are passive and less able to construct mathematical ideas independently. Students only memorize so they are confused about using mathematical concepts. This study uses the type of experimental research. The instrument in this study used student activity observation sheets and learning outcomes tests, while the research sample was students. The application of the guided discovery method using GeoGebra media based on research results can increase student activity and learning outcomes. Student activity increased through GeoGebra media to construct graphs. Based on the results of the student's final test, it was 83.33%. This shows that learning through the GeoGebra media with guided discovery is very effective in constructing student geometry charts on geometry material.
Co-Authors Ahmad Junaidi Musthofa Ali Taufan Andrijanti Andrijanti Anisa Virdatul Jannah Choiri Choiri Dini Kusumaningrum Dwi Inggarwati Rahayu etiyasningsih etiyasningsih Kurniawati Lis Setyowati Lusy Tunik Muharlisiani Muchsin Zuhad Al'asqolaini Nuryadi Qori A’yuna Rezza Fitriya Rosita Dwi Ferdiani siti bariroh Sri Sundari Susetyorini Susetyorini Susilo Aji Tatik Retno Murniasih Titik Riati Umi Elan Uswatun Khasanah Zainab Zainab