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Journal : Paradigma

Perancangan Sistem E-Commerce Menggunakan Model Rapid Application Development Pada Pengurus Cabang Judo Karawang Atang Saepudin; Riska Aryanti; Eka Fitriani; Dian Ardiansyah
Paradigma Vol 23, No 1 (2021): Periode Maret 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (984.62 KB) | DOI: 10.31294/p.v23i1.9822

Abstract

The development of information technology which is increasingly advanced and dynamic and the increasing competition in the global market has made all competition, both labor and business sectors, tighter. Of course this affects all types of businesses and business actors must start thinking about new breakthroughs so that their business can survive and be able to compete with other business competitors. The lack of breakthrough in marketing is experienced by the Judo Karawang Branch Management, where marketing is the spearhead of a business. So, if the marketing strategy is blunt, it will have an impact on the process of business activities. In order for these businesses to survive, the use of information technology is of course the main choice in business development, especially in terms of promotion and sales of services so that they can compete with other businesses. To increase competitiveness and to obtain other business opportunities, this can be done by taking advantage of developments in Information and Communication Technology (ICT). The system development method used in this study is the Rapid Application Development model. This model is used because it is considered a development method that has a short and fast development time. Referring to previous research, the researcher chose this RAD model because it was considered appropriate for the e-commerce system that the researcher built. E-commerce will make it easier for producers in marketing activities and also cut operating costs for trading and marketing activities so that it will increase sales volume and increase revenue. This increase in income will eventually expand the business.
Penerapan Algoritma C4.5 Untuk Klasifikasi Penempatan Tenaga Marketing Eka Fitriani; Riska Aryanti; Atang Saepudin; Dian Ardiansyah
Paradigma Vol 22, No 1 (2020): Periode Maret 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.029 KB) | DOI: 10.31294/p.v22i1.6898

Abstract

Marketing is a job that has a scope of work to market a product. Marketing is at the forefront of the company. The problem that often occurs in companies is not having a reliable marketing force. The problem arises because the process of accepting new marketing is still not done professionally. This happens because there is no systematic standard method to assess the feasibility of marketing candidates. Therefore it is necessary to analyze the marketing placement so that it can determine the feasibility of a new marketing placement problem. Through the results of the analysis of new marketing placements, it can be seen whether the marketing candidates passed or did not qualify. Of the problems that exist testing the data mining classification method to find out the algorithm to predict marketing feasibility is to use an algorithm that is C4.5. After testing with the C4.5 algorithm the results obtained are that the C4.5 algorithm produces an accuracy value of 91.10% and an AUC value of 0.921 with a diagnosis level of Excellent Classification. So that the conclusion C4.5 algorithm is a good algorithm to be applied to the feasibility of marketing placement. Keywords : Marketing Feasibility, Data Mining, C4.5
Penerapan Metode Rapid Application Development Dalam Pengembangan Sistem Informasi Akademik Berbasis Web Riska Aryanti; Eka Fitriani; Dian Ardiansyah; Atang Saepudin
Paradigma Vol 23, No 2 (2021): Periode September 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (785.206 KB) | DOI: 10.31294/p.v23i2.11170

Abstract

SMA Panca Moral Cikampek merupakan suatu perwujudan dalam membentuk, mendidik genarasi muda bangsa Indonesia. Semakin bertambahnya jumlah siswa setiap tahunnya, dituntut ketepatan dan ketelitian dalam memberikan suatu informasi yang akurat dan tepat kepada siswa tanpa adanya perulangan data atau informasi yang sama. SMA Panca Moral Cikampek sangat membutuhkan adanya sebuah sistem yang dapat menunjang dalam proses penyajian informasi akademik. Untuk menangani masalah tersebut maka dibutuhkan suatu sistem Informasi Akademik Berbasis Web Pada SMA Panca Moral Cikampek sebagai salah satu solusi untuk memberikan sebuah informasi secara akurat, cepat dan tepat. Sistem informasi akademik yang ditawarkan dapat mengelola mengenai informasi akademik baik data absensi siswa, absen mengajar masuk dan absen mengajar guru, mengelola data nilai, jadwal pelajaran, jadwal mengajar guru, serta dapat menerbitkan informasi-informasi yang berhubungan dengan akademik. Pengembangan sistem informasi akademik berbasis web ini menggunakan metode rapid application development(RAD), model pengembangan ini digunakan karena model ini dianggap model dengan mengutamakan waktu, sehingga pengerjaannya relatif singkat sehingga dengan adanya pengembangan sistem informasi ini dapat berguna dalam memberikan kemudahan baik pelajar maupun kepada pengajar.