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All Journal Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Perspektif Pendidikan dan Keguruan El-Jughrafiyah : Jurnal Geografi dan Terapannya JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Tasnim Journal for Community Service Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Bisnis dan Manajemen West Science Community Service Journal Of Economic Education BATIK: Jurnal Pengembangan dan Pengabdian Masyarakat Multikultural
Yulia Novita
Universitas Islam Negeri Sultan Syarif Kasim Riau
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Physics Social Sciences Other

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Journal : JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)

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Analysis of The Influence of E-Service Quality and Brand Awareness on Customer Satisfaction of Marketplace Bukalapak Betty Rahayu; D. Yadi Heryadi; Yulia Novita; Dahlia Nopelina Siallagan; Syamsulbahri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1509

Abstract

This study aims to investigate how brand perception and the quality of an e-service impact customer satisfaction. This kind of research is quantitative. An online shopping sample was employed to gather the fundamental data for this investigation. The survey was distributed to 100 marketplace users in order to acquire data through unintentional sampling. The investigation's methodology is multiple regression analysis. According to the study's findings, customer satisfaction is significantly influenced by brand image, e-service quality, and brand image.
Co-Authors Achmad Zahruddin Akmal Akmal Alfiah Alfiah Alfiah Alfiah Almegi Almegi Andika Isma Anna Triwijayati Betty Rahayu D. Yadi Heryadi Dahlia Nopelina Siallagan Dewilna Helmi Fatmawati Fatmawati Hendra Saputra Hutri Rizki Amelia Indah Wati M. Iqbal Lubis M.Iqbal Lubis Mega Juliati Mia Salmiah Nelvawita Nelvawita Novia Rahmawita Nurhayati B Nurhayati Nurhayati Nurkamelia Mukhtar AH Ristiliana Ristiliana Ristiliana Ristiliana Rizki Fiprinita Roswati Roswati Salmiah Salmiah Sariah Sariah sintesa, nika Syafaruddin _ Syamsulbahri Yohanes Paulus Luciany