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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) MEDIA BINA ILMIAH Kamaya: Jurnal Ilmu Agama Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Representamen Jurnal Ilmiah Ilmu Sosial GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Dinamika Sosial Ideas: Jurnal Pendidikan, Sosial dan Budaya Media Bina Ilmiah
Ni Putu Yunita Anggreswari
Universitas Pendidikan Nasional
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : MEDIA BINA ILMIAH

 1 
THE USE OF NEW MEDIA IN PROMOTING THE SANG HYANG DEDARI DANCE AS A TOURIST ATTRACTION Gorda, A.A. Ngurah Oka Suryadinatha; Maheswari, A.A. Istri A.; Anggreswari, Ni Putu Yunita
MEDIA BINA ILMIAH Vol 14, No 9: April 2020
Publisher : BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.389 KB) | DOI: 10.33758/mbi.v14i9.495

Abstract

Tourism is the driving force for the economy of people in Bali. The attraction of Bali tourism is the diversity of arts and culture. One of the most well-known to foreign countries is Sang Hyang Dedari dance which has now been declared an intangible world heritage by cultural, educational and scientific organizations of the United Nations (UNESCO). The Sang Hyang Dedari dance is a sacred dance in Karangasem Regency, so that many foreign tourists who come to watch this dance, researchers from various parts of the world participate in examining the sacredness of this dancing Sang Hyang Dedari. The familiar dancing of Sang Hyang Dedari is certainly inseparable from the role of new media. This new media is a combination of audio, video and text that has become digital inside. For this reason, this research will discuss new media in the promotion of local culture-based regions. This research uses descriptive research using qualitative methods. Data collection techniques in this study were carried out with four stages namely data collection, data reduction, data display and conclusion drawing. The result of this research is that New Media plays a very important role in promoting the Sang Hyang Dedari dance
STRATEGI BRANDING DALAM MEMBANGUN BRAND EQUITY “TOYA BEJI GUWANG” Nyoman Sri Manik Parasari; Ni Putu Yunita Anggreswari
MEDIA BINA ILMIAH Vol 16, No 4: Nopember 2021
Publisher : BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v16i4.1346

Abstract

Desa Guwang sebagai salah satu desa yang terletak di Kecamatan Sukawati, Kabupaten Gianyar, Bali memiliki potensi alam yang sangat menarik. Desa Guwang yang terkenal dengan objek wisata Hidden Canyon Beji Guwang juga memiliki sumber mata air yang berpotensi untuk dikelola dalam memenuhi kebutuhan air mineral bagi masyarakat Guwang. Sumber mata air yang kemudian menjadi air mineral kemasan dengan nama Toya Beji tersebut dikelola di bawah Badan Usaha Milik Desa (BUMDES) Garuda Wisnu Prabawa. Dalam memperkenalkan air mineral kemasan kepada masyarakat tentu mengalami proses yang tidak mudah, upaya branding yang dilakukan menjadi tantangan yang harus dihadapi oleh pengelola Toya  Beji. Untuk mengidentifikasi proses branding tersebut peneliti memfokuskan penelitian ini pada strategi branding serta bauran promosi yang digunakan dengan menggunakan pendekatan kualitatif, dan metode deskriptif. Teknik pengumpulan data menggunakan teknik metode observasi, wawancara mendalam, dan studi pustaka. Hasil dari penelitian ini adalah bahwa dalam tahapan menciptakan brand equity terdapat beberapa tahapan yang perlu dilaksanakan serta perlu dimaksimalkannya bauran promosi sebagai strategi komunikasi pemasaran dalam memperkenalkan Toya Beji.
STRATEGI PEMBERDAYAAN MASYARAKAT MELALUI PENGEMBANGAN UMKM “LOVELY BALI” DALAM MENGOLAH HASIL LIMBAH INDUSTRI MENJADI PRODUK UPCYCLE Nyoman Sri Manik Parasari; Ni Putu Yunita Anggreswari
MEDIA BINA ILMIAH Vol 15, No 12: Juli 2021
Publisher : BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v15i12.1155

Abstract

Bali is one of the provinces in Indonesia which has a special attraction for foreign tourists. Tourist who come to Bali can not only enjoy a variety of Balinese arts and culture, they also have pocketed Balinese souvenirs that have their own characteristics and uniqueness. These Balinese souvenirs are the result of the activities of Bali's Micro, Small and Medium Enterprises (MSMEs). Empowering MSMEs is a very strategic step in increasing the finances of the majority of the community, particularly through providing employment, business groups and helping the government in increasing economic growth. One of the UMKM groups in Bali is the UMKM Lovely Bali. Lovely Bai’s UMKM is a UMKM that is in Tanah Lot Tabanan Bali which is engaged in handicraft. Lovely Bali MSME utilizes the residual products from industrial waste (consisting of wood chips, old newspapers, paper, etc.) to become upcycle products that have a sale value, are rich in benefits and are environmentally friendly to the environment at this time. This study discusses the strategy and discussion of community empowerment carried out by the Lovely Bali’s SMEs in processing industrial products into upcycle products. This study uses three data collection methods, namely interviews, observation and documentation. To discuss this problem, researchers used qualitative, and descriptive methods. As a result of this research, the Tabanan Regency Government and also assisted with the Bali Business & Export Development Organization (BEDO) conducted community empowerment by involving local communities to join MSME groups. Stages of community empowerment that have been implemented: first is the stage of building safety awareness, at which stage the community is made aware of having useful and effective abilities and skills. Second is hi transformation. At this stage, the Tabanan Regency Government and also BEDO Bali provide training and increase knowledge to the SMEs of Lovely Bali in the process of making handicrafts. Third, improve intellectual skills, while skills improve skills for the MSME group. Lovely Bali’s MSME benefits from empowering MSMEs through capital, infrastructure, marketing support, non-material support, and ensuring public safety about the main objectives of each activity carried out, and increasing economic empowerment.
Co-Authors A.A Ngurah Eddy Supriyadinatha Gorda A.A. Istri Agung Maheswari, A.A. Istri Agung A.A.Ngr. Oka Suryadinatha Gorda AAN Oka Suryadinatha Gorda Anak Agung Istri Agung Maheswari Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Ngurah Oka Suryadinatha Gorda Geovani Ika Pranata Puteri I Gusti Ayu Ratna Pramesti I Gusti Ngurah Widya Hadi Saputra I Made Galang Suputra I Nyoman Windu Surya Sidantha I Putu Dharmawan Pradhana Ida Ayu Iswari Pidada Jayaningsih, A.A. Raka Ketut Bayu Surya Prayoga Komang Nyanyi Romayanti Maheswari, A.A. Istri A. Muhammad Rifqi Ni Putu Yunita Anggreswari Parasari, Nyoman Sri Manik Putu Astrid Harikaputri Romayanti, Komang Nyanyi Sheila Novita Isnaeni