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Muhammad Syaifulloh
Universitas Muhadi Setiabudi
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Strategi Pemasaran Korean Street Food pada UMKM Annyeong Chingu untuk Meningkatkan Volume Penjualan dengan Media Sosial Sebagai Variabel Intervening Akhsiva Nurul Maulida; Syariefful Ikhwan; Muhammad Syaifulloh
Jurnal Kewarganegaraan Vol 6 No 2 (2022): September 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.219 KB) | DOI: 10.31316/jk.v6i2.4037

Abstract

Abstrak Pada penelitian ini bertujuan untuk mengetahui secara signifikah pada variable Strategi pemasaran Korean food dan dimsum pada UMKM Annyeong Chingu untuk meningkatkan volume penjualan dengan media sosial sebagai variabel intervening. Objek penelitian yang saya teliti ialah pada UMKM Annyeong Chingu. Pada penelitian ini inforamasi dikumpulkan dengan melakukan observasi, wawancara, dan kuesioner. Jumlah responden sebanyak 200 konsumen. Dari hasil penelitian ini menujukan bahwa variabel strategi pemasan dan volume penjualan memiliki pengaruh yang signifikan terhadap variabel media sosial. Pada uji regresi berganda pengaruh variabel strategi pemasaran dan media sosial dengan nilai sig. 0,000 < 0,05. Pengaruh variabel strategi pemasaran dan volume penjualan dengan nilai sig. 0,000 < 0,05. Pengaruh variabel media sosial dan volume penjualan dengan nilai sig. 0,000 < 0,05. dan pengaruh variabel strategi pemasaran dan media sosial melalui volume penjualan dengan nilai 0,541. Sedangakan pengaruh tidak langsung X melalui Z terhadap Y adalah 0,062 x 0,541 = 0,603. Maka dari itu pengaruh total yang diberikan X terhadap Y merupakan pengaruh langsung dan pengaruh tidak langsung yaitu : 0,646 + 0,603 = 1,249. Hasil ini menunjukan bahwa secara tidak langsung X melalui Y memiliki pengaruh yang signifkan terhadap Z.  Kata Kunci: Strategi Pemasaran, Volume Penjualan, Media Sosial Abstract This study aims to determine significantly the variable marketing strategy of Korean food and dimsum at UMKM Annyeong Chingu to increase sales volume with social media as an intervening variable. The object of research that I studied was the Annyeong Chingu SMEs. In this study, information was collected by conducting observations, interviews, and questionnaires. The number of respondents as many as 200 consumers. The results of this study indicate that the marketing strategy and sales volume variables have a significant influence on social media variables. In the multiple regression test the influence of the marketing strategy and social media variables with the value of sig. 0.000 < 0.05. The effect of marketing strategy and sales volume variables with sig. 0.000 < 0.05. The influence of social media variables and sales volume with the value of sig. 0.000 < 0.05. and the influence of marketing strategy and social media variables through sales volume with a value of 0.541. While the indirect effect of X through Z on Y is 0.062 x 0.541 = 0.603. Therefore, the total effect given by X to Y is a direct and indirect effect, namely: 0.646 + 0.603 = 1.249. These results indicate that indirectly X through Y has a significant effect on Z.Keywords: Marketing Strategy, Sales Volume, Social Media
Analisis Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen Sofy Elektronik dan Meubel di Kecamatan Losari) Dimas Shobikhatunnisa; Indah Dewi Mulyani; Muhammad Syaifulloh
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.288 KB) | DOI: 10.31316/jk.v6i3.4110

Abstract

Abstrak Tujuan dalam penelitian ini untuk menguji dan menganalisis apakah kualitas produk, harga promosi berpengaruh terhadap keputusan pembelian. Penelitian ini dilakukan di Sofy Elektronik dan Meubel, Losari menggunakan metode kuantitatif dengan membagikan kuesioner kepada pelanggan melalui angket dan google form. Dengan sampel 80 responden. Kemudian data dikumpulakan dan diproses menggunakan SPSS versi 22 dengan teknik analisis menggunakan uji instrumen yaitu uji validitas dan uji reliabilitas, uji analisis berganda, uji asumsi klasik yaitu uji normalitas, uji heteroskedastisitas, uji multikolinieritas dan uji hipotesis yaitu uji parsial (t), uji simultan (f) dan uji koefisien determinasi (R2) untuk melihat pengaruh dari masing-masing variabel. Penelitian ini memiliki hasil secara parsial menunjukan variabel kualitas produk tidak berpengaruh terhadap keputusan pembelian, harga dan promosi berpengaruh terhadap keputusan pembelian. Kemudian kualitas produk, harga dan promosi secara simultan berpengaruh terhadap keputusan pembelian hal ini dapat dibuktikan dari hasil uji f hitung > f tabel. Dan kekuatan hubungan antara variabel kualitas produk (X1), harga (X2) dan promosi (X3) terhadap keputuan pembelian (Y) sebesar 99,6% selebihnya sebesar 0,4% dipengaruhi oleh faktor lain. Kata Kunci: Kualitas Produk, Harga, Promosi, Keputusan Pembelian. Abstract The purpose of this study is to test and analyze whether product quality, promotional prices have an effect on purchasing decisions. This research was conducted at Sofy Electronics and Furniture, Losari using quantitative methods by distributing questionnaires to customers through questionnaires and google forms. With a sample of 80 respondents. Then the data were collected and processed using SPSS version 22 with analytical techniques using instrument tests, namely validity and reliability tests, multiple analysis tests, classical assumption tests, namely normality tests, heteroscedasticity tests, multicollinearity tests and hypothesis tests, namely partial tests (t), simultaneous tests (f) and test the coefficient of determination (R2) to see the effect of each variable. This study has partial results showing product quality variables have no effect on purchasing decisions, price and promotions affect purchasing decisions. Then product quality, price and promotion simultaneously affect the purchase decision this can be proven from the results of the test f count > f table. And the strength of the relationship between product quality (X1), price (X2) and promotion (X3) variables on purchasing decisions (Y) is 99.6%, the rest 0.4% is influenced by other factors. Keywords: Product Quality, Price, Promotion, Purchase Decision.
Pendampingan Strategi Pemasaran Berbasis Teknologi bagi UMKM Arum Manis untuk Meningkatkan Perekonomian Masyarakat di Desa Cihaur, Kecamatan Banjarharjo Widiya Ananda; Slamet Bambang Riono; Muhammad Syaifulloh; Suci Nur Utami
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2022): Oktober : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (227.998 KB)

Abstract

Para pelaku Usaha Mikro Kecil dan Menengah (UMKM) terus berbenah diri aagar bisa bertahan menghadapi segala bentuk hambatan/tantangan, seperti turunnya daya beli masyarakat. Kondisi tersebut bisa berakibat bangkrut atau tutup para pelaku usaha. Diperlukan terobosan baru strategi marketing yang lebih inovatif baik offline maupun online. Digital marketing membantu pelaku usaha dalam promosi dan pemasaran produk/jasa mereka dan memperluas pangsa pasar baru, karena ada keterbatasan waktu, jarak dan cara berkomunikasi. Tujuan kegiatan pendampingan ini sebagai kepedulian tim pengabdian dari Universitas Muhadi Setiabudi, sehingga perlu disosialisasikan kebiasaan bisnis yang unggul dan kompetitif, terkait tata kelola pemasaran produk melalui teknologi digital. Metode yang dilakukan dalam kegiatan ini adalah menggunakan metode partisipas dan aksi. Kegiatan pengabdian dilakukan dengan cara pendampingan strategi pemasaran berbasis teknologi pada kelompok pengrajin arum manis dan pembuatan media pasar berbasis sosial media. Tahap awal dalam kegiatan praktik dilakukan dengan cara pendahuluan, yaitu melakukan proses partisipatif yang dimulai dengan metode pendekatan untuk membangun keterbukaan, dukungan dan keterlibatan masyarakat. Hasil dari dialog bersama pelaku UMKM, menghasilkan banyak informasi terkait proses pembuatan produk arum manis dari saat masih menjadi bahan mentah sampai pada proses siap untuk dipasarkan. Strategi ini secara langsung mampu meningkatkan dan mengembangkan nilai jual pelaku UMKM.
PENGARUH KUALITAS PELAYANAN PUBLIK DAN DISIPLIN KERJA TERHADAP KEPUASAN MASYARAKAT Muafatun; Muhammad Syaifulloh; Hendri Sucipto
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol 1 No 3 (2022): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i3.520

Abstract

The quality of public services and work discipline are one of the factors that affect people's satisfaction. The purpose of this study is to determine the partial and simultaneous influence of the quality of public services and work discipline on the satisfaction of the people of Cimohong Village. The population in this study is the people of Cimohong Village who have interests in the Cimohong Village Office which amounts to 1464 people. For the sampling of the study, the researchers used the Slovin technique, then the sample used was 95 people. Data collection techniques use questionnaires and documentation. Test the validity of the instrument using Product Moment correlation and reliability test using Cronbach's Alpha. The classical assumption test consists of a normality test, a multicollinearity test and a heteroskedasticity test. The hypothesis test consists of a partial test (t test), a simultaneous test (an F test) and a multiple linear regression test. The results showed that: (1) there was a positive and significant influence on the quality of public services on community satisfaction by calculating 3,208 > 1,661 at a significance level of 5%; (2) there is a positive and significant influence of work discipline on community satisfaction with a calculation of 3,666 > of 1,661 at a significance level of 5%; (3) there is a positive and significant influence on the quality of public services and work discipline simultaneously on community satisfaction with a calculated value of 17,519> an Ftabel value of 3.94 at a significance level of 5%.
Pengaruh Kualitas Pelayanan dan Kepuasan Konsumen terhadap Loyalitas Pelanggan di Toko Mebel Sinar Jaya, Losari, Brebes Laeli Istifana; Syariefful Ikhwan; Muhammad Syaifulloh; Akbar Nuur PDW; Hendri Sucipto
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine and analyze the effect of service quality on customer loyalty, the effect of consumer satisfaction on customer loyalty, and the influence of service quality and customer satisfaction together on customer loyalty. Research Location at Sinar Jaya Shop, Losari, Brebes. Data This research uses a quantitative approach using a type of survey research. The collected data is analyzed by describing or describing through frequency and percentage tables. The research used includes explanatory research through associative research, which is research that aims to explain the relationship between two or more variables with the aim of obtaining valid data. The research data used is subject data in the form of opinions, attitudes, experiences or characteristics of a person or group of people who are the subject of the study. Data were obtained using questionnaires in the form of written lists of questions which were then shared with respondents to fill out, documents in the form of report cards from respondents, literature studies derived from several literature and other supporting readings. The results of this study are known to be the Adjusted R Square value of 0.533. The coefficient of determination of 0.533 expresses the magnitude of the contribution of independent variables (X1 and X2) of 53.30% in explaining the variability of dependent variables (Y). Based on the regression equation Y = 15.382 + 0.257 X1+ 0.194 X2 can be interpreted that every increase in one unit of service quality and customer satisfaction variables will increase the customer loyalty variable by 0.257 units of service quality, plus 0.194 units of customer satisfaction at a constant of 15,382.
Pengaruh Faktor Kompetensi Individu, Faktor Dukungan Organisasi, Faktor Dukungan Manajemen terhadap Kinerja Pegawai Jamilatun Hikmah; Slamet Bambang Riono; Muhammad Syaifulloh; Nur Khojin; Nur Aisyah
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

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Abstract

This study aims to analyze the influence of individual competence factors, organizational support factors, management support factors on employee performance (case study at grand dian hotel). This study used a saturated sampling technique, a sample of 128 respondents of Grand Dian Hotel employees was used. This research method is obtained from a questionnaire (primary). The analysis technique uses multiple linear regression with the hypothesis test of the stimulant statistical test (F test) and the t statistical test (t test). The results showed that the variable of individual competency factors did not have a significant effect on the performance of Grand Dian Hotel employees. The variable organizational support factor has a significant effect on the performance of Grand Dian Hotel employees. The variable management support factor has a significant effect on the performance of Grand Dian Hotel employees. Variables of individual competence factors, organizational support factors, management support factors simultaneously together on the performance of Grand Dian Hotel employees.
Pengaruh Marketing Mix, Kualitas Pelayanan dan Citra Merk terhadap Keputusan Pembelian Produk Piston Murdiono; Syariefful Ikhwan; Muhammad Syaifulloh; Roby Setiadi; Roni
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

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Abstract

This study aims to determine and analyze the influence of marketing mix, quality of branding and brand image on the purchasing decision of fim piston on CV Takkara Auto Part Brebes in 2017-2018. This type of research is comparative causal research. This study used primary data and this research method used a questionnaire with a sample of 80 respondents. Hypothesis testing using multiple linear regression analysis. The results of this study partially influenced the marketing mix significantly on purchasing decisions, with a calculated t value of 14,180 > t table of 1,992 and a significance value of 0.000 < 0.05. Service quality has a significant positive effect on purchasing decisions, with a calculated t value of 6.482 > t table of 1.992 and a significance value of 0.000<0.05. And the brand image has a significant positive effect on purchasing decisions, with a calculated t value of -6.187 > t table of -1.992 and a significance value of 0.001 < 0.05. Simultaneously marketing mix, service quality and brand image have a significant effect on purchasing decisions, with a calculated F value of 375,591 > F of 2.725 and a significance value of 0.000 < 0.05.
Pengaruh Kualitas Layanan dan Harga terhadap Kepuasan Konsumen pada Depot Air Minum Isi Ulang UD Enzes Pengabean Nur Kiman; Slamet Bambang Riono; Muhammad Syaifulloh; Akbar NP Darma Wahana; Gian Fitralisma
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

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Abstract

This study aims to determine and analyze the effect of service quality and price on consumer satisfaction at UD refill drinking water depots. Enzes Pengbean. The population in this study are consumers who visit and are regular customers of the UD refill drinking water depot. Enzes at Pengabean, numbering around 400 people, were taken from 2019 data using purposive sampling. With the results of the research showing that service quality has a significant effect on customer satisfaction at the UD Refill Drinking Water Depot. Enzes was 40.3%, and prices had a significant effect on consumer satisfaction at the UD Refill Drinking Water Depot. Enzes, amounting to 43.3%. With a value of Fcount > Ftable (28.325 > 2.70), Service Quality and Price simultaneously or simultaneously have a significant effect on Consumer Satisfaction at UD refill drinking water depots. Reliability and determinant value (R2) of 0.472 or 47.2% This high enough value indicates that other factors not included as variables in this study have less ability to explain consumer satisfaction at UD refill drinking water depots. Enzes Pengbean
Pemanfaatan Teknologi Informasi dan Komunikasi untuk Media Pembelajaran di SMP Negeri 2 Kerjo Saprilia Tri Lestari; Maya Nur Indah Sari; Nabilla Putri Jullizir; Deni Irawan; Sri Lestari; Primadani Yoga Siwi; Dian Fitria Ningsih; Feby Istifarini; Muhammad Syaifulloh
JAMU : Jurnal Abdi Masyarakat UMUS Vol. 3 No. 01 (2022): Agustus
Publisher : LPPM Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.142 KB) | DOI: 10.46772/jamu.v3i01.815

Abstract

Pesatnya perkembangan TIK memungkinkan penggunaan metode pembelajaran yang berbeda dan lebih efisien. Penerapan teknologi informasi dalam pendidikan merupakan tantangan nyata dan faktual. Proses pembelajaran yang efektif dan efisien memerlukan strategi pembelajaran yang baik. Untuk dapat merancang dan menyampaikan pembelajaran, Anda perlu memahami strategi mengajar dan menguasai media pengajaran. Pembelajaran yang efektif ditunjukkan dengan bagaimana pembelajaran dapat memenuhi kebutuhan siswa dan tuntutan zaman. Dalam rangka melaksanakan pembelajaran yang kreatif, menarik, dan membantu memvisualisasikan konsep matematika. Mitra menjalani pelatihan pembelajaran menggunakan teknologi informasi dan komunikasi yang didalamnya mencakup pula pembelajaran untuk siswa SMP Negeri 2 Kerjo Selain itu dilakukan pendampingan kepada siswa, agar upaya melaksanakan pembelajaran yang aktif, kreatif, dan menyenangkan dapat terwujud dan berjalan dengan baik.
Analisis Pengaruh Kualitas Pelayanan Dan Word Of Mouth Terhadap Keputusan Pembelian Mie Ayam Arjuna Di Randudongkal Pemalang Tata Aulia Rahma; Khalid Iskandar; Muhammad Syaifulloh
Manajemen Kreatif Jurnal Vol 1 No 4 (2023): November: Manajemen Kreatif Jurnal
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i4.2173

Abstract

This study was set behind a decrease in the sales of arjuna chicken noodles during 2020-2021. This decline in sales indicates a decrease in consumer buying decisions for arjuna chicken noodle products so that it can be formulated in this study that how consumers make decisions to buy arjuna chicken noodle amid a growing competitive phenomenon based on service quality and word of mouth. The purpose of this study was to analyze the effect of service quality and word of mouth on the purchase decision of arjuna chicken noodles. This study uses quantitative methods. Data collected using questionnaire and interview techniques. The respondents in this study were 50 people who met one of the five criteria; decision-making, purchasing, consuming chicken arjuna noodles at Randudongkal Pemalang. Three hypotheses were formulated and tested using regression analysis. Research results show that service quality does not have a significant effect on purchasing decisions, while Word Of Mouth has a significant effect on purchasing decisions. Word of mouth also had a high effect on purchasing decisions on Arjuna Chicken Mie Randudongkal Pemalang.
Co-Authors Akbar NP Darma Wahana Akbar Nuur PDW Akbar Nuur Purnama Darma W. Akhsiva Nurul Maulida Arie Nastio Reza Deni Irawan Dian Fitria Ningsih Dimas Shobikhatunnisa Dumadi Dumadi Dwi Harini Feby Istifarini Gian Fitralisma Hendri Sucipto Hilda Kumala wulandari Ikhwan, Syariefful Indah Dewi Mulyani indriyani, azizah Jamilatun Hikmah Khalid Iskandar Laeli Istifana M. Ulinnuha Maya Nur Indah Sari Muafatun Murdiono Nabilla Putri Jullizir NUR AISYAH Nur Annisa Nur Khojin Nur Kiman Nur Zahrotun Nisaa Primadani Yoga Siwi Riono, Slamet Bambang Roby Setiadi Roni Roni Saprilia Tri Lestari Siti Nurzanah Afiyanti Sri Lestari Suci Nur Utami Sukma Herlina Tata Aulia Rahma Warpuah Warpuah Widiya Ananda