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All Journal JPsd ( Jurnal Pendidikan Sekolah Dasar ) JMM (Jurnal Masyarakat Mandiri) Jurnal Pengembangan Wiraswasta Value: Jurnal Manajemen dan Akuntansi Jurnal Investasi Jurnal Kewarganegaraan Jurnal Ilmiah Manajemen dan Kewirausahaan Safari : Jurnal Pengabdian Masyarakat Indonesia Journal of Economic and Management (JECMA) JAMU : Jurnal Abdi Masyarakat UMUS Jurnal Manajemen Riset Inovasi Manajemen Kreatif Jurnal JLEB: Journal of Law, Education and Business
Muhammad Syaifulloh
Universitas Muhadi Setiabudi
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Analisis Kualitas Layanan dan Kepercayaan Dalam Meningkatkan Kepuasan Pelanggan pada SPBU 44.522.23 Janegara Arie Nastio Reza; Muhammad Syaifulloh; Khalid Iskandar
JLEB: Journal of Law, Education and Business Vol 1, No 2 (2023): Oktober 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jleb.v1i2.1091

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengaruh kualitas layanan terhadap kepuasan pelanggan, pengaruh kepercayaan terhadap kepuasan pelanggan, pengaruh kualitas layanan dan kepercayaan secara bersama-sama terhadap kepuasan pelanggan di SPBU 44.522.23, Janegara, Kecamatan Jatibarang, Kabupaten Brebes. Metode yang digunakan dalam penelitian ini adalah metode penelitian korelasional yaitu penelitian yang bertujuan menentukan apakah terdapat asosiasi antara dua variabel atau lebih, serta seberapa jauh korelasi yang ada diantara variabel yang diteliti. Populasi dalam penelitian ini yaitu seluruh kepuasan pelanggan di SPBU 44.522.23, Janegara, Kecamatan Jatibarang, Kabupaten Brebes. Teknik pengambilan sampel dengan nonprobability sampling dengan cara purposive sampling, ditetapkan sebanyak 99 responden. Data yang digunakan adalah data primer berupa instrumen angket. Teknik analisis data dengan analisis regresi berganda. Berdasarkan hasil uji koefisien determinasi pada tabel 4.18, maka diperoleh nilai Adjusted R-Square sebesar 0,625 (62,50%). Hal tersebut memiliki arti bahwa kemampuan variabel independen dalam penelitian ini mempengaruhi variabel dependen sebesar 62,50%, sedangkan sisanya sebesar 37,50% (1 – 0,625) dijelaskan oleh variabel lain selain variabel independen dalam penelitian.
Pengaruh Harga Dan Kualitas Pelayanan Terhadap Keputusan Penggunaan Jasa Wedding Organizer Ratu Rias Sitanggal Siti Nurzanah Afiyanti; Muhammad Syaifulloh; Indah Dewi Mulyani
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1825

Abstract

This study aims to determine the effect of Price and Service Quality on the Decision to Use the Services of a Wedding Organizer Ratu Rias. This type of research uses quantative. Data collection methods with direct observation, interviews or interviews, questionnaire data through google forms and data collection with documentation. The population is consumers who have used services, with a research sample of 64 respondents. The data analysis tool used is multiple linear regression using SPSS version 22. The tests of this research are Validity and Reliability Test, Classical Assumption Test such as Normality Test, Multicolonierity Test and Heteroscedasticity Test. Multiple Linear Regression Analysis Test using T Test and F Test.The results of the data analysis obtained that: 1) price has no effect and is not significant on the decision to use the services of a wedding organizer Ratu Rias Sidate. It is known that the significance value for the effect of X1 on Y is 0.215 > 0.05. And the calculated t value is 1.254 < t table is 1.670. 2) While the Quality of Service has a positive and significant influence on the decision to use the services of a wedding organizer Ratu Rias. It is known that the significance value of X2 to Y is 0.000 < 0.05. And the calculated t value is 4.903 > t table is 1.670. 3) simultaneously the Price and Quality of Service significantly and positively affect the Decision to Use Services. It is known that the significance value for the effect of price and service quality simultaneously on the decision to use services is 0.000 < 0.005 and the calculated f value is 12.629 > f table 3.15.
Co-Authors Akbar NP Darma Wahana Akbar Nuur PDW Akbar Nuur Purnama Darma W. Akhsiva Nurul Maulida Arie Nastio Reza Deni Irawan Dian Fitria Ningsih Dimas Shobikhatunnisa Dumadi Dumadi Dwi Harini Feby Istifarini Gian Fitralisma Hendri Sucipto Hilda Kumala wulandari Ikhwan, Syariefful Indah Dewi Mulyani indriyani, azizah Jamilatun Hikmah Khalid Iskandar Laeli Istifana M. Ulinnuha Maya Nur Indah Sari Muafatun Murdiono Nabilla Putri Jullizir NUR AISYAH Nur Annisa Nur Khojin Nur Kiman Nur Zahrotun Nisaa Primadani Yoga Siwi Riono, Slamet Bambang Roby Setiadi Roni Roni Saprilia Tri Lestari Siti Nurzanah Afiyanti Sri Lestari Suci Nur Utami Sukma Herlina Tata Aulia Rahma Warpuah Warpuah Widiya Ananda