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Journal : Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam

Pengaruh Persepsi Harga, Kualitas Pelayanan, dan Promosi terhadap Minat Beli Konsumen pada Kfc Batam Dita Mistianasari Mistianasari; Ngaliman Ngaliman; Sri Yanti
Zona Manajerial: Program Studi Manajemen (S1) Vol 11 No 1 (2021): Volume 11, Nomor 1, April 2021
Publisher : Universitas Batam

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Abstract

The purposes of this study are: (1) To determine the effect of price perception on consumer buying interest at KFC Batam. (2) To determine the effect of service quality on consumer buying interest at KFC Batam (3) To determine the effect of promotion on consumer buying interest at KFC Batam (4) To determine the effect of price perception, service quality and promotion simultaneously affect consumer buying interest at KFC Batam. The research method used in this research is a survey. This research was conducted at 10 Kentucky Fried Chicken (KFC) Fast Food Restaurants in Batam City. The ten locations taken are 10 locations with the busiest consumers in Batam City based on internal data from KFC Batam City. The sample of this study was 100 respondents who were divided into 10 KFC branches in Batam City. The results of this study indicate that (1) Partially Price Perception has a positive and significant effect on buying interest in KFC in Batam City (0.00 > 0.05). (2) Partially Quality of service has a positive and significant effect on buying interest in KFC in the City. Batam (0.011 > 0.05). (3) Partially Promotion has a positive and significant effect on buying interest in KFC in Batam City (0.000 > 0.05). (4) Simultaneously price perception, service quality, promotion simultaneously have a positive effect and significant to the buying interest of KFC in Batam City (0.000 > 0.05).
Pengaruh Motivasi, Disiplin, dan Stres Kerja terhadap Kinerja Karyawan Pt. Batam Bintan Telekomunikasi Batam Ngaliman Ngaliman; Raynaldi Juniastito; Sri Yanti
Zona Manajerial: Program Studi Manajemen (S1) Vol 11 No 1 (2021): Volume 11, Nomor 1, April 2021
Publisher : Universitas Batam

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Abstract

This study aims to examine and analyze the effect of motivation, discipline and work stress on employee performance at PT. Batam Bintan Telekomunikasi. Data was collected through questionnaires distributed to 40 employees at PT. Batam Bintan Telekomunikasi. The analysis in this study uses the SPSS version 24 program. The data testing technique used is validation test and reliability test with Cronbach Alpha. Classical assumption tests and multiple regression analyses were conducted to test and prove the research hypothesis. The results of the analysis prove that Motivation (X1) has a positive effect on employee perfomance with a t-count of 6,281 and a significance value of 0.010 which is smaller than 0.05. There is a positive and significant effect of discipline (X2) on employees performance. With a t-count value of 5,490 and a significance value of 0.000, it is smaller than 0.05. There is a postitive and significant effect on work stres (X3) on employees performance. With a t-count value of 3,689 and a significance value of 0.018 it is smaller than 0.05. Simultaneously the motivation, discipline, and work stress have a positive and significant effect on employees performance with a calculated F value of 35,638 and a significance value of 0.000 less than 0.05. It can be concluded that motivation, discipline, work stress a positive and significant effect on employees performance.. From the results of the analysis, it can be seen that employees perfomance is influenced by motivation, discipline, work stress of 0,748 (74,8%), while the remaining 25,2% is influenced by other factors not examined in this study.
The Influence of Compensation, Workload and Work Environment on Employees Sri Yanti; Priyanka Reggina A
Zona Manajerial: Program Studi Manajemen (S1) Vol 12 No 1 (2022): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/manajer.v12i3.1239

Abstract

The role of human resources is very important to achieve company goals. This of course does not escape from various supporting factors in increasing employee productivity or work performance such as a supportive work environment, workload stability and also providing rewards that are commensurate with employee performance. The purpose of this study is to analyze the effect of compensation, working environment and workload through work satisfaction on Badan Pengusahaan Batam. The method used is multiple linear regression analysis. The study population of 1782 employees and samples used by 100 respondents. Research shows that the Compensation and Working Environment partially significant effect on the Work Satisfaction. While Workload partially not significant effect on the Work Satisfaction. Simultaneously Compensation, Working Environment and Workload have significant effect on the Work Satisfaction.