Articles
<![CDATA[The Influence of Organizational Culture and Employee Engagement on Employees Performance at Telkom University, Indonesia ]]>
<![CDATA[Aditya Fathur Rohman]]>;
<![CDATA[Dian Indiyati]]>;
<![CDATA[Astri Ghina]]>
<![CDATA[ International Journal of Science and Society Vol 3 No 1 (2021): International Journal of Science and Society (IJSOC) ]]>
Publisher : <![CDATA[GoAcademica Research & Publishing ]]>
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DOI: 10.54783/ijsoc.v3i1.268
<![CDATA[The performance of a college is very dependent on the performance of its employees. Therefore, Telkom University must pay attention to the factors that affect the performance of its employees, including organizational culture and employee engagement. This study aims to determine how the organizational culture at Telkom University, how Employee engagement and employee performance at Telkom University, and to test and analyze the influence of Organizational Culture and Employee Engagement on Employee Performance. The population in this study was 1247 permanent employees at Telkom University, obtained based on data from the Telkom University HR Directorate as of August 2020, the sampling technique used was Proportional Stratified Random Sampling by taking representatives from the Faculties and Directorates. Calculated using the Slovin formula, in order to obtain the number of respondents as many as 303 people. The data collection technique uses a questionnaire that has been tested for validity and reliability, while the data analysis technique uses multiple regression analysis. The results of this study indicate that the Organizational Culture at Telkom University is in the Strong category, Employee Engagement is in the High category, and the employee's performance is above the target. Furthermore, organizational culture and employee engagement have a positive and significant effect on the performance of Telkom University employees, either partially or simultaneously.]]>
<![CDATA[Evaluation of Faculty of Readiness in Achieving the Entrepreneurial University Study Agenda in the Faculty of Economics and Business, Institute of Business Dili Timor Leste ]]>
<![CDATA[Domingas de Fatima Xavier]]>;
<![CDATA[Astri Ghina]]>
<![CDATA[ International Journal of Science and Society Vol 4 No 1 (2022): International Journal of Science and Society (IJSOC) ]]>
Publisher : <![CDATA[GoAcademica Research & Publishing ]]>
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DOI: 10.54783/ijsoc.v4i1.436
<![CDATA[Entrepreneurial University is a phenomenon that is considered important today by universities to increase university competitiveness in increasing excellence in aspects of teaching, research, and community service. If the university does not become an entrepreneurial university, it will hinder national development and international competitiveness. teaching universities need to create entrepreneurial universities and that is very important to achieve sustainable economic growth in a country and also being an Entrepreneurial University (EU) does not belong to any country, thus any University has the right to become an EU wherever the university is located. This study uses a mixed method and sequential explanatory desing which conducts quantitative research first by obtaining data from questionnaires distributed to respondents in the economics and business faculties and followed by qualitative methods by conducting interviews with resource persons. The purpose of this study is to evaluate the readiness of the faculty in realizing the entrepreneurial university agenda. The measuring instrument used by the OECD 2019 researchers is the measure and there are eight aspects that must be evaluated and the results of the evaluation there are 3 aspects that need focus and improvement by the faculty because they are considered to have low respondent scores in realizing the EU agenda, namely Entrepreneurship Teaching and Learning, Digital Transformation and Capability and Measuring Impact.]]>
<![CDATA[Validasi Model Bisnis Pengembangan Produk Usaha Mikro di Bidang Pakaian (Studi Kasus: Wearkenya di Kota Bandung) ]]>
<![CDATA[Astri Ghina]]>;
<![CDATA[Ligar Galih Anugrah]]>
<![CDATA[ Jurnal Mirai Management Vol 7, No 2 (2022) ]]>
Publisher : <![CDATA[STIE AMKOP ]]>
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DOI: 10.37531/mirai.v7i2.2626
<![CDATA[Abstrak Sektor Usaha Mikro Kecil dan Menengah (UMKM) di bidang pakaian jadi menjadi salah satu bagian terpenting pada perekonomian di Indonesia. Sebaran dari sektor ini diakui telah banyak menciptakan lapangan pekerjaan. Persaingan ketat antar usaha menjadi bagian yang prioritas untuk dipikirkan oleh pendiri. Pelaku usaha ditantang untuk selalu melakukan inovasi produk dan layanannya, terutama selama era pandemic Covid-19. Namun, UMKM mayoritas menjalankan inovasi tanpa dilihat keefektifannya di lapangan. Penelitian ini bertujuan untuk melakukan validasi kanvas model bisnis yang dimiliki oleh UMKM bidang pakaian jadi di Kota Bandung agar inovasi yang dilakukan lebih efektif. Metode penelitian yang digunakan adalah studi kasus dengan pendekatan mix method. Pengumpulan data kualitatif menggunakan teknik wawancara semi formal serta data kuantitatif dilakukan dengan survei dan eksperimen. Fokus validasi dilakukan pada asumsi-asumsi model bisnis yang sudah diprioritaskan dengan melihat tingginya dampak dari asumsi tersebut serta tidak adanya bukti pendukung. Validasi model bisnis pengembangan produk dari usaha Wearkenya valid sepenuhnya pada blok value proposition, channels, dan revenue streams. Hasil penelitian menunjukkan bahwa pakaian atasan atau bawahan berbahan corduroy diminati oleh remaja wanita dengan rentang harga 200.000 hingga 400.000; Penjualan melalui TikTok shop diminati oleh target konsumen dengan sajian konten video produk usaha Wearkenya. Alat ukur penelitian diharapkan dapat dijadikan referensi bagi penelitian selanjutnya yang serupa. Hasil analisis dari penelitian ini berkontribusi untuk memberikan umpan balik bagi pengembangan produk usaha Wearkenya. Kata Kunci: kanvas model bisnis, pengembangan produk, pengujian ide bisnis, validasi model bisnis.]]>
<![CDATA[Perancangan Proposisi Nilai Startup di Bidang Jasa Reparasi Komputer dan Laptop (Studi Pada Serveasy) ]]>
<![CDATA[Lafzi Qur’aini Fitrinia]]>;
<![CDATA[Astri Ghina]]>
<![CDATA[ Jurnal Mirai Management Vol 7, No 2 (2022) ]]>
Publisher : <![CDATA[STIE AMKOP ]]>
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DOI: 10.37531/mirai.v7i2.2411
<![CDATA[Abstrak Banyak orang yang awam dengan peralatan komputer dan laptop termasuk istilah-istilah teknis yang digunakan padahal komputer merupakan alat yang setiap hari digunakan oleh masyarakat tertentu dalam aktivitasnya sehari-hari. ServEasy adalah startup yang mengusung inovasi sebuah aplikasi penghubung jasa reparasi komputer dan laptop dengan pelanggan. ServEasy didirikan pada 31 Maret 2021 dan di bawah naungan program kampus merdeka belajar yakni Wrap Entrepreneurship di Bandung Techno Park Bandung, Jawa Barat. Tujuan dari penelitian ini adalah apakah ada kesesuaian antara Value Map dengan Customer Profile yang dimiliki oleh Startup ServEasy, sehingga akan menghasilkan perancangan value proposition bagi ServEasy agar dapat mengetahui apa yang harus dilakukan oleh perusahaan untuk memenuhi kebutuhan pasar. Metode penelitian yang digunakan adalah metode kualitatif bersifat deskriptif. Pengumpulan data primer menggunakan observasi, wawancara, dan dokumentasi. Hasil akhir dari penelitian ini adalah profil konsumen dari ServEasy, berdasarkan hal yang dilakukan konsumen dalam jasa service komputer dan laptop, hal yang mengganggu ketika menggunakan jasa service komputer dan laptop, dan hal-hal yang diharapkan konsumen dalam jasa service komputer dan laptopnya. Saran Bagi startup di bidang jasa reparasi komputer dan laptop ada pada sub product dan services untuk dilengkapi bagi nilai ideal startup di bidang jasa reparasi komputer dan laptop. Dan saran bagi peneliti selanjutnya value map dan customer profile dapat dikembangkan dengan customer segment yang berbeda dari penelitian ini Kata Kunci: Value Proposition, Value Map, Customer Profile]]>
<![CDATA[DESAIN PROPOSISI NILAI LAYANAN KONSULTASI USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) ]]>
<![CDATA[Muhammad Eko Utomo]]>;
<![CDATA[Astri Ghina]]>
<![CDATA[ Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023 ]]>
Publisher : <![CDATA[Universitas Galuh ]]>
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DOI: 10.25157/ma.v9i1.8651
<![CDATA[CV Joint Effect Transform is an IT company that initially developed web-based applications for company profiles, GIS for roads and bridges in various provinces in Indonesia. CV Joftra experienced a failure that required it to terminate its business in 2021 due to a business model that was still unclear and the difficulty of establishing a value map and customer profile. This problem makes it a challenge that encourages to find out more about the main problems both experienced by CV Joftra and prospective customers from CV Joftra. Currently CV Joint Effect Transform is trying to develop a mobile application for MSME business consulting. The purpose of this research is to identify the customer profile of CV Joftra, to find out the value map of CV Joftra and to create a match between the Value Map and the Customer Profile on CV Joftra. Data collection techniques in this study were carried out by means of in-depth interviews, observation, and secondary data collection.]]>
<![CDATA[Validasi Model Bisnis Pengembangan Produk Baru Usaha Mikro Bidang Fashion Bosstore.Id di Bandung ]]>
<![CDATA[Rachmandio Fadhil Jaenudin]]>;
<![CDATA[Astri Ghina]]>
<![CDATA[ SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny ]]>
Publisher : <![CDATA[Program Pascasarjana STIE Amkop Makassar ]]>
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DOI: 10.37531/sejaman.v6i1.3702
<![CDATA[Usaha Mikro Kecil dan Menengah (UMKM) berkembang pesat di Indonesia dengan jumlah 65,46 juta unit pada tahun 2019 di Indonesia. Namun, adanya pandemi COVID-19 mengakibatkan penurunan penjualan pada 94,69% UMKM di Indonesia. Tidak kalah penting, banyaknya UMKM di Indonesia juga membuat para pelaku usaha untuk tetap berinovasi karena adanya persaingan yang tinggi. Penelitian ini dilakukan untuk memvalidasi model bisnis terhadap ide bisnis berupa pengembangan produk baru. Validasi model bisnis dilakukan dengan melakukan pengujian pada blok Kanvas Model Bisnis (BMC) usaha mikro Bosstore.id berupa proposisi nilai, aliran pendapatan, dan saluran. Pendekatan mix method (campuran) dengan metode penelitian studi kasus digunakan pada penelitian ini. Pengumpulan data berupa observasi dan wawancara digunakan pada metode kualitatif ditambah dengan pengumpulan data secara kuantitatif yang digunakan untuk memperkuat data yang diperoleh. Validasi model bisnis dilakukan dari sumber berupa BMC awal yang akan dikembangkan melalui analisis berupa pengujian ide bisnis. Hal tersebut dilakukan untuk mengidentifikasi kesesuaian ide bisnis dengan keinginan dan kebutuhan target konsumen. Penelitian ini memberikan penjelasan serta tindak lanjut terhadap pengembangan produk baru usaha mikro Bosstore.id. Hasil penelitian menjelaskan bahwa blok proposisi nilai valid, aliran pendapatan valid, dan blok saluran tidak valid. Setelah melakukan validasi dengan beberapa pengujian yang menggunakan berbagai alat uji, penulis memberikan tindak lanjut berupa saran dalam pengembangan produk baru berdasarkan hasil yang diperoleh pada penelitian. Kata Kunci: Business Model Canvas, Validasi Model Bisnis, Pengembangan Produk Baru, Pengujian Ide Bisnis]]>
<![CDATA[Evaluation of Faculty Readiness in Realizing Entrepreneurial University Agenda ]]>
<![CDATA[Virna Vidya Yustita]]>;
<![CDATA[Astri Ghina]]>
<![CDATA[ Journal Research of Social Science, Economics, and Management Vol. 1 No. 11 (2022): Journal Research of Social Science, Economics, and Management ]]>
Publisher : <![CDATA[Publikasi Indonesia ]]>
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DOI: 10.59141/jrssem.v1i11.131
<![CDATA[Knowledge and changes in the higher education sector are currently contributing to socio-economic developments that encourage new forms of cooperation and the economy related to the process of globalization, social dynamics, and the development of a knowledge-based economy. Entrepreneurship in higher education is a fairly new concept. EU in the sense of three things: the university itself, the members of the university (faculty) and the interaction of the university with the environment. The selection of the object is based on the fact that FEB has quite a lot of Intellectual Property Rights (IPR) during 2016-2019. In this study, it aims to realize the economic and business framework of Telkom University in realizing the entrepreneurial university agenda, it must implement the EU dimension itself, there are 8 dimensions to realize the EU architecturally. This study uses a qualitative method with interview sources, namely FEB lecturers who have high positions such as deans, vice deans, and lecturers related to entrepreneurship. The results of this study prove that the Faculty of Economics and Business has many programs created by both of them but will support this EU activity, many dimensions need to be improved both from the website and information between students, lecturers and staff. Researchers provide various kinds of practical suggestions that architecture can do in improving and developing programs to support Entrepreneurial University activities.]]>
<![CDATA[Influence of factor application between utilizing modified united theory of acceptance and use of the technology 2 model (a study on Shopee users in Indonesia) ]]>
<![CDATA[Rissella Jihan Syanita]]>;
<![CDATA[Indrawati Indrawati]]>;
<![CDATA[Astri Ghina]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i1.1245
<![CDATA[The internet has become a part of people's daily lives to help them fulfil their needs, such as enabling them to trade or do business utilizing e-commerce applications. Shopee is one of the most well-liked e-commerce platforms in Indonesia, boasting 93 million active users. This study used the modified UTAUT 2 model to conduct a descriptive analysis to identify the application user assessment. Subsequently, the SEM PLS analysis was conducted to identify variables influencing the continuation intention of application usage and the impact of the continuation intention on the user behavior of Shopee application users. The study also sought to ascertain the impact of age and gender on the other variables in the study model. As a result, the business can identify user preferences and factors that affect how often users use the Shopee program, enabling it to maintain its appeal in the face of strong competition. The study findings revealed that social influence, perceived security, and risk received lower ratings than other categories. In conclusion, the intention of application users to continue using it was highly influenced by performance expectations, effort expectations, social influence, enabling conditions, headache incentives, habit, and perceived security and risk.]]>
<![CDATA[ANALISIS HAMBATAN IMPROVISASI BERWIRAUSAHA PADA USAHA KULINER DIKOTA PADANG ]]>
<![CDATA[Astri Ghina]]>;
<![CDATA[Adzra Helga Engrasia Gushendri]]>
<![CDATA[ CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 2 No. 4 (2022): November : Jurnal Manajemen dan Ekonomi Bisnis ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/cemerlang.v2i4.297
<![CDATA[Micro, Small and Medium Enterprises (MSMEs) have a vital contribution to Indonesian economy. It is characterized by a large number which can accommodate a large number of workers. However, many MSMEs face many internal and external challenges in improvising their business. The purpose of this study is identifying challenges faced by MSMEs in terms of external aspects which include technological turbulence and market turbulence as well as internal aspects which include fear of failure, anxiety, disappointment, distress, and tension; and Qualitative methods with interview techniques are used to explore information from the experience of SMEs as resource persons who have been selected with certain criteria. The research’s findings show that the external barriers arise from limited knowledge and resources while the internal barriers of entrepreneurs arise from the personal lives and demands of business consumers. The research’s contribution is to provide facts for MSMEs to be used as a basis for evaluating business performance so that they can prepare corrective steps in improvising. In addition, the measuring instrument used as an interview protocol can be used as a reference for further study in similar topics.]]>
<![CDATA[Viable System Model as A Framework for Value Co-Creation Service System Analysis of Technology-based Business Incubator ]]>
<![CDATA[Eka Yuliana]]>;
<![CDATA[Utomo Sarjono Putro]]>;
<![CDATA[Pri Hermawan]]>;
<![CDATA[Astri Ghina]]>
<![CDATA[ Jurnal Manajemen Indonesia Vol 23 No 1 (2023): Jurnal Manajemen Indonesia ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Telkom University. ]]>
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DOI: 10.25124/jmi.v23i1.4674
<![CDATA[Bandung Techno Park (BTP) at Telkom University has a crucial role in the technology-based business incubation scheme. From the recruitment process, learning goals, venture capital, commercialization with all impacted to start-ups accomplishment. These observations resulted by using qualitative research methods for one year. Referring to the concept of service systems, it was founded that business incubators in higher education can produce the holistic service system diagnostics to develop the external collaboration between university and industry. These findings are successfully set out by used the Viable System Model (VSM) from service system science approach which is divided into five main functions: (1) Operationalization, (2) Coordination, (3) Monitoring and Control, (4) Intelligence, (5) Policy. The important collaboration of the integrated service system at BTP is framed in a structured concept. Incubator operation supervision focuses on service systems that play a role in four types of management, namely: business innovation and incubation, tenant service and support, marketing, and technology solutions. The findings of the analysis with VSM relate to the role of technology-based business incubators in creating value co-creation from a service science point of view. Keywords— Value Co-creation; New Technology-based Firms; Business Incubators; University-industry Collaboration]]>
