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All Journal SITEKIN: Jurnal Sains, Teknologi dan Industri Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri INTECOMS: Journal of Information Technology and Computer Science Jurnal Serambi Engineering RADIAL : Jurnal Peradaban Sains, Rekayasa dan Teknologi Jurnal Optimalisasi Matrik : Jurnal Manajemen dan Teknik Industri Produksi JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Surya Teknika Advance Sustainable Science, Engineering and Technology (ASSET) DedikasiMU: Journal of Community Service
Yanuar Pandu Negoro
Universitas Muhammadiyah Gresik
Religion Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal Teknik Industri Terintegrasi (JUTIN)

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Penerapan Strategi Pemasaran Produk Keripik Sanjai Sukarasa Terhadap Kepuasan Konsumen Menggunakan Metode STP dan 4P (Studi Kasus – Bisnis Sanjaiku) Salas Maulidan Rahma Sakti; Hidayat Hidayat; Yanuar Pandu Negoro
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 6 No. 4 (2023): Oktober
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v6i4.18798

Abstract

The application of the Sanjai Sukarasa chips marketing strategy to customer satisfaction using the STP and 4P methods. This study aims to analyze marketing strategies, customer satisfaction, and provide recommendations to improve the marketing of Sanjai Sukarasa chips products. The research method applied is a quantitative approach by collecting data through filling out questionnaires. The results showed that the company uses a differentiation marketing strategy with a focus on product quality and promotion. In addition, consumer satisfaction with Sanjai Sukarasa chips products is quite high, but there are still several things that need to be improved. The recommendations given include improving product quality, increasing promotion, and developing new products.
Pengembangan dan Implementsi Strategi Pemasaran Inovatif untuk Produk Rengginang Mini dalam Industri Makanan Ringan Metode Analisis SWOT dan Marketing MIX Muhammad Taufiqurrahman; Hidayat Hidayat; Yanuar Pandu Negoro
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 6 No. 4 (2023): Oktober
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v6i4.20927

Abstract

Mini rengginang is a traditional Indonesian food which has been innovated into a snack and can be consumed by all groups, both young and old. This research aims to identify and implement innovative marketing strategies to increase market penetration of mini rengginang products in the snack food industry. The SWOT evaluation method is used to analyze the strengths, weaknesses, opportunities and threats associated with a product in a competitive market. Meanwhile, the application of the marketing mix aims to optimize product, price, promotion and distribution elements in order to achieve the specified marketing objectives. By integrating these two methods, this research seeks to provide a comprehensive view of how to address market challenges, identify competitive advantages, and adapt marketing strategies to gain a competitive edge in the ever-evolving snack food industry.
Co-Authors Achmad Dani Syahfudin Achmad Firdaus FIrmansyah Ahmad Azharuddin Akhmad Ghozali Fitrah Ikhsan Akhmad Wasiur Risqi Akhmad Wasiur Rizqi Andi Rahmad Rahim Arizal Rizki Syachputra Arnanda Ahmad Ar Ridlo Deny Andesta Dzakiyah Widyaningrum Efta Dhartikasari Priyana Elly Ismiyah Ernawati Ernawati Evie Talia Nurrohmah Farid Zulianto Fitria Dama Yanti Fladisha Aminatus Sholikah Hajar Farodisah Hidayat Hidayat Hidayat Hidayat Hisyam Aziz Aditya Imam Wahyu Ramadhan M. Afdholul Fikri M.Ridhwan Nuruddi Caesareno Aironic Manzilatul Firdaus Moch. Nuruddin Mochamad Mauludin Rizki Moh. Jufriyanto Mohammad Dian Kurniawan Mohammad Syihabuddin Alja’far Muhammad Echang Komarudin Muhammad Fahmi Adityah Muhammad Firman Afandi Muhammad Ramadhan Fernandi Muhammad Taufiqurrahman Muhammad Zahidil Mukhtar Nina Aini Mahbubah Nurma Yogi Adi Lesmana Octavia Vanessa Wiyose Parianti Parianti Riris Dia Mariati Rizqy Cahya Putra Fil Akbar Said Salim Dahdah Salas Maulidan Rahma Sakti Salwatul Aisy Sukaris