Article Per Year (5 Year)
p-Index From 2019 - 2024
1.642
P-Index
This Author published in this journals
All Journal MANAJEMEN DAN KEUANGAN Jurnal Mirai Management Kinerja: Jurnal Ekonomi dan Manajemen JURNAL WIDYA GANESWARA Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Bubungan Tinggi: Jurnal Pengabdian Masyarakat Surakarta Management Journal International Journal of Asian Business and Management (IJABM) Journal of Rural and Urban Community Studies
TRIO HANDOKO
Universitas Tunas Pembangunan Surakarta
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik

 1 
PENGARUH MINAT BELI MASYARAKAT TERHADAP DISKON SHOPEE, KUALITAS PRODUK DAN HARGA BAGI PENGGUNA SHOPEE (Study Kasus Bagi Pengguna Shopee di Sragen) Anisa Wahyuni; Trio Handoko; Zandra Dwanita Widodo
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 9 No 4 (2022): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v9i4.454

Abstract

ABSTRACT The purpose of the study is to find out: (1) The effect of Shope Discounts on buying interest in Sragen City, (2) The Effect of Product Quality on buying interest at Shopee, (3) The Effect of Price on buying interest, (4) The Effect of Discounts, Product quality and prices on buying interest at Shopee. This study is a quantative study with data obtained by as many as 100 respondents from the questionnaire. The conclusions of this study are: the results of the t test (partial) show that discounts and product quality have a significant effect on buying interest while price does not have a significant effect on buying interest. The results of the f test (simultaneously) obtained the result that discounts, product quality and price have a significant effect on buying interest.
Co-Authors Achmad Choerudin Adrian Rahmadi Anisa Wahyuni Danvy Prifanda Darsono Darsono Elsa Masda Marlena, Kurniawati Darmaningrum LAKSONO SUMARTO, LAKSONO Mrihrahayu Rumaningsih(UTP Surakarta) Muhammad Nurhadi Sulistiyono Nani Meilawati Wardaningrum Rias Aji Pangestu Sri Wijiastuti Susilaningtyas Budiana Kurniawati Suyamto Suyamto Syahri Alhusin Zandra Dwanita Widodo