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All Journal INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni Jurnal Agripet AGRIEKONOMIKA AGRISE Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Animal Production : Indonesian Journal of Animal Production Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Litbang: Media Informasi Penelitian, Pengembangan dan IPTEK Jurnal Hexagro ZIRAA'AH MAJALAH ILMIAH PERTANIAN AGROMEDIA: Berkala Ilmiah Ilmu-ilmu Pertanian Jurnal Litbang Provinsi Jawa Tengah paradigma agribisnis
Wahyu Dyah Prastiwi
Fakultas Peternakan Dan Pertanian, Universitas Diponegoro, Semarang
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Veterinary

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Journal : AGRIEKONOMIKA

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PERILAKU KONSUMSI SUSU CAIR MASYARAKAT DI DAERAH PERKOTAAN DAN PEDESAAN (MILK CONSUMPTION BEHAVIOR OF URBAN AND RURAL COMMUNITIES) Wahyu Dyah Prastiwi; Hery Setiyawan
Agriekonomika Vol 5, No 1: April 2016
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v5i1.996

Abstract

The relationship between socio-economic factors, preference, and comparison of fluid milk consumption behavior between urban and rural consumers were explored in this study. The respondents were housewives or adult family member who responsible for food shopping. Respondents had positive perception of product characteristics and attributes. Socio-economic variables namely income, education level and family size found significantly have relationship with fluid milk consumption behavior. Product characteristics and attributes found significantly correlated with fluid milk consumption behavior. This research found highly significant difference (p0.01) of fluid milk consumption behavior between urban and rural respondents. This paper underlined that fluid milk producers should maintain the continuity and quality of their products. The government should improve their role in the mechanism of controlling and supervising the quality of fluid milk and give guarantee in the stability of price and equal distribution in all urban and rural areas.
Co-Authors Affan Syahrindra Alaya F.H. Muhammad Anis Muktiani Bagus Velly Filian Bekti Noviana Ulfa Dian Wahyu Harjanti Feri Firmansyah Heri Setiyawan Heri Setiyawan Ilham Sukma Wardandy Kustopo Budiraharjo Miggie Handayani Migie Handayani Muhammad Khevin Utama Mukson Mukson Roessali, Wiludjeng Setiyawan, Hery Siswanto Imam Santoso Sri Agus Bambang Santoso Talasi Ruqaya Yasmin Titik Ekowati Tutik Dalmiyatun Tutik Dalmiyatun Zahrotul Afidah