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All Journal Jurnal Administrasi Bisnis Journal of Applied Community Engagement (JACE)
Rizki Yudhi Dewantara
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Humanities Economics, Econometrics & Finance

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Journal : Journal of Applied Community Engagement (JACE)

 1 
Peningkatan Kemampuan Komunikasi Bisnis Berbasis Visual Era Digital Untuk Usaha Kecil Kerajinan Di Kota Malang Rizki Yudhi Dewantara; Tri Wulida Afrianty; Edriana Pangestuti; Heru Susilo
Journal of Applied Community Engagement Vol 2 No 1 (2022): Journal of Applied Community Engagement (JACE)
Publisher : ISAS (Indonesian Society of Applied Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (680.563 KB) | DOI: 10.52158/jace.v2i1.323

Abstract

The use of video editing applications for business products that are used as business communication in the use of social media such as Facebook, Instagram, and marketplaces has been widely used by the public. Community Service activity seeks to provide deeper knowledge about the use of simple video making applications that have more positive meaning for all elements of society. The target members of this activity are small craft businesses and the members of a small business group in Malang City. Based on identification of the problem, found that small entrepreneurs have difficulty competing in visual marketing with medium and large entrepreneurs who have strong resources in funding. This activity is carried out starting from problem identification, visualization-based digital marketing socialization, as well as training and assistance in making simple product videos, implementing effective activities starting from August to November 2021. The result of this activity is the acceptance of knowledge transfer from academics to the community, especially small businesses. Implementing activities are lecturers assisted by students and practitioners in the field of visual communication.
Co-Authors . Kertahadi . Riyadi Abdul Rahman Abi Fadlan Adlina Fikriyatun Nayyiroh Afrianty, Tri Wulida Almira Bintang Ramadhan Anang Sugara Andriani Kusumawati Angga Haridio Wijaya Anggun Rezi Visilya Aria Adi Negoro Arik Prasetya Carrine Ayu Aprillia Denada Violy Salsabila Dendi Wahyu Pradana Dimas Mirawan Diyan Agus Permana Djamhur Hamid Endang Siti Astuti Evatul Jannah Fitriyah Ema Ningsih Gede Pradiva Adiningrat Heru Susilo Heru Susilo Indah Nur Wahyuni Inten Setio Gianina Kevin Yudhistira Alloni Moh. Khafid Taufani Mutiara Medina Fitri Nur Аsfin Rаmаdhаn Nurmansyah Arif Wibisono Nurul Eka Fitriany Pangestuti, Edriana Purwo Bayu Nugroho Rissa Affulaila Nurfitria Riyadi Riyadi Rizky Chаndrа Sеtyаwаn Rizqi Ahmad Zein Windya Anjastantri Yemima Karina Handayani Yossie Ria Sofyanty Yusri Abdillah