Article Per Year (5 Year)
p-Index From 2019 - 2024
1.733
P-Index
This Author published in this journals
All Journal Among Makarti E-Dimas: Jurnal Pengabdian kepada Masyarakat JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan JSMA (Jurnal Sains Manajemen dan Akuntansi) INFORMASI (Jurnal Informatika dan Sistem Informasi) Jurnal Syntax Transformation International Journal of Social Service and Research JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)
Novi Rukhviyanti
STMIK IM
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Pengaruh Kualitas Produk dan Daya Beli Konsumen Terhadap Keputusan Pembelian Beras Lumbung Padi Indonesia (LPI) di Pasar Perumnas Muhammad furqon; Novi Rukhviyanti; Lilis Suharti; Achmad Azhari
JSMA Vol 14 No 2 (2022): JSMA (Jurnal Sains Manajemen dan Akuntansi)
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi STAN IM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37151/jsma.v14i2.101

Abstract

Penelitian ini bertujuan untuk menganalisa apakah kualitas produk dan daya beli konsumen Beras Lumbung Padi Indonesia (LPI) berpengaruh terhadap keputusan pembelian. Penelitian ini termasuk dalam penelitian lapangan (field research) dengan metode penelitian kuantitatif. Populasi dalam penelitian ini adalah 184 orang, sedangkan sampel yang digunakan sebanyak 65 responden dengan teknik Accidental Sampling menggunakan rumus slovin. Analisis data dibantu menggunakan software SPSS dengan analisis regresi linier berganda. Hasil penelitian menunjukan bahwa secara simultan kualitas produk dan daya beli konsumen berpengaruh terhadap keputusan pembelian pada beras lumbung padi Indonesia di pasar perumnas. Secara parsial kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan daya beli konsumen tidak berpengaruh terhadap keputusan pembelian.
PENGARUH E-COMMERCE DAN MOBILE MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK FACIAL WASH PT. NASA STOCKIST R.2137 BANJARNEGARA PADA MASA PANDEMI COVID 19 Nur Hayati; Novi Rukhviyanti
Among Makarti Vol 15, No 3 (2022): AMONG MAKARTI
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v15i3.363

Abstract

Penelitian ini bertujuan untuk menganalisis E-Commerce dan Mobile Marketing berpengaruh positif dan signifikan secara parsial dan stimultan Terhadap Keputusan pembelian produk facial wash NASA di stokist R.2137. Metode penelitian yang digunakan adalah metode deskriptif asosiatif dengan teknik pengumpulan data melalui penyebaran kuesioner.Hasil penelitian menunjukkan bahwa E-Commerce dan Mobile Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian. E-Commerce dan Mobile Marketing merupakan variabel bebas secara simultan memiliki pengaruh terhadap keputusan pembelian.Kata kunci: E-Commerce, Mobile Marketing, Keputusan Pembelian, Covid-19, Natural Nusantara (NASA).
WORKSHOP PENYUSUNAN BUSINESS PLAN PADA PONDOK PESANTREN ROJAUL HUDA YPI DARUN NASYA BANDUNG BARAT Linna Ismawati; Novi Rukhviyanti; Kurniawan Putra; Bella Charisma Sasmita
JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA) Vol 1 No 2 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)
Publisher : ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (475.824 KB) | DOI: 10.58268/adidharma.v2i1.35

Abstract

Darun Nasya Islamic Boarding School organizes Islam religious education supported by modern learning programs that equip students to have soft skills and hard skills in order to prepare students to enter the community. Darun Nasya provides entrepreneurial knowledge through implementation in the Saung Pondok Barokah Umat's business unit. The students participate in the management and development of the business unit as a means of entrepreneurial practice. The obstacles faced by Darun gas stations are learning media and business management knowledge that are still minimal, as well as difficulties developing business due to limited funds. Based on these problems, it is necessary to increase soft skill capacity through business plan preparation workshops so that Darun Nasya can develop its business units. Business Plan is a clear plan in running a business. Various benefits of preparing a Business Plan include clarity of business strategies and market opportunities, making business ideas and priorities, helping capital, and providing business information to investors and consumers. The implementation of a Business Plan preparation workshop can improve the skills of students in entrepreneurship.
Co-Authors Achmad Azhari Achmad Pahrul Rodji Barlian, Ujang Cepi Bella Charisma Sasmita Bisri Mustofa Hariandy Hasbi Hendra Gunawan Kurniawan Putra Lilis Suharti Linna Ismawati Muhammad Furqon Nur Hayati Sepryhatin Dioputra Sepryhatin Dioputra Sepryhatin Dioputra