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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS JAM : Jurnal Aplikasi Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Pengabdian Pada Masyarakat JRB-Jurnal Riset Bisnis Jurnal Manajemen Pemasaran JURNAL PENDIDIKAN TAMBUSAI Shirkah: Journal of Economics and Business SULUH: Jurnal Abdimas Jurnal Akuntansi & Perpajakan Jayakarta Jurnal Akuntansi Jurnal Manajemen Kalbisocio: Jurnal Bisnis dan Komunikasi Sanskara Ekonomi dan Kewirausahaan JIMP: Jurnal Ilmiah Manajemen Pancasila
Iha Haryani Hatta
Universitas Pancasila
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Shirkah: Journal of Economics and Business

 1 
Business Development Strategy Model of SMEs Through SWOT and EFE-IFE Analysis Hatta, Iha Haryani; Riskarini, Dian; Ichwani, Tia
Shirkah: Journal of Economics and Business Vol 3, No 1 (2018)
Publisher : Faculty of Islamic Economics and Business, Institut Agama Islam Negeri (IAIN) Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.733 KB) | DOI: 10.22515/shirkah.v3i1.204

Abstract

Considering that the SME entrepreneurs of Gresik Regency are mostly young, educated and experienced, however their businesses are not yet in legal entities. This research situates the SME business development strategy model through SWOT and EFE-EFI analysis, aiming to identify the conditions and models of SME business development strategies to improve their performances. This research has interviewed 40 respondents who were selected in multi stage, and analyzed through SWOT and EFE-IFE analysis. The result of this research explains that the ability of SME entrepreneurs in managing business and the achievement level of marketing performance is good, except the ability to manage finances. In addition, external conditions support these SMEs. Keywords: SWOT, EFE-IFE, business development strategy, SMEs
Business Development Strategy Model of SMEs Through SWOT and EFE-IFE Analysis Iha Haryani Hatta; Dian Riskarini; Tia Ichwani
Shirkah: Journal of Economics and Business Vol 3, No 1 (2018)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.733 KB) | DOI: 10.22515/shirkah.v3i1.204

Abstract

Considering that the SME entrepreneurs of Gresik Regency are mostly young, educated and experienced, however their businesses are not yet in legal entities. This research situates the SME business development strategy model through SWOT and EFE-EFI analysis, aiming to identify the conditions and models of SME business development strategies to improve their performances. This research has interviewed 40 respondents who were selected in multi stage, and analyzed through SWOT and EFE-IFE analysis. The result of this research explains that the ability of SME entrepreneurs in managing business and the achievement level of marketing performance is good, except the ability to manage finances. In addition, external conditions support these SMEs. Keywords: SWOT, EFE-IFE, business development strategy, SMEs
Co-Authors Aji Setyo Anwar Wahyudi Aritonang, Aritonang Ateniyanti Dian Riskarini Dian Riskarini Edy Supriyadi Endang Etty Merawati, Endang Etty Erwin Permana Fitria Susiani Hendri Yanto Ichwani, Tia Indra Satria Khalida Utami M. Nuruddin Subhan Muhammad Rizal Syifauddin Murti Widyaningsih Nurul Hilmiyah Prih Sarnianto Ratna, Oktaviani Reni Fitria Nugraheni Riskarini, Dian Sampurno Sampurno Setiarini, Setiarini Shirly Kumala Sri Irviati Wahyoeni Susilawati Susilawati Tia Ichwani Wahono Sumaryono Widarto Rachbini Yuli Ardianto Yuristiawan, M.