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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS JAM : Jurnal Aplikasi Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Pengabdian Pada Masyarakat JRB-Jurnal Riset Bisnis Jurnal Manajemen Pemasaran JURNAL PENDIDIKAN TAMBUSAI Shirkah: Journal of Economics and Business SULUH: Jurnal Abdimas Jurnal Akuntansi & Perpajakan Jayakarta Jurnal Akuntansi Jurnal Manajemen Kalbisocio: Jurnal Bisnis dan Komunikasi Sanskara Ekonomi dan Kewirausahaan JIMP: Jurnal Ilmiah Manajemen Pancasila
Iha Haryani Hatta
Universitas Pancasila
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : JAM : Jurnal Aplikasi Manajemen

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SME BUSINESS DEVELOPMENT STRATEGY: SWOT AND EFE-EFI ANALYSIS Iha Haryani Hatta; Dian Riskarini; Tia Ichwani
Jurnal Aplikasi Manajemen Vol 16, No 3 (2018)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (69.597 KB) | DOI: 10.21776/ub.jam.2018.016.03.19

Abstract

SME Business Development Strategy: SWOT and EFE-EFI Analysis. The purpose of this research is to determine the profile, condition, and model of Small and Medium Enterprises (SME) business development strategy. The study used 40 respondents selected in a multi stage. Research location in Gresik Regency East Java determined four villages by purposive as the sample unit. Each unit was randomly taken ten perpetrators of SMEs processing marine fish as respondents. Data were analyzed by SWOT and EFE-EFI analysis. The results explained that most SMEs are young and well educated. Most SMEs are not yet legal entities. The level of ability of SMEs in managing the business and the level of achievement of marketing performance is good. The model of SME’s business development strategy is S-O. Hope that SME’s are more optimizing their strengths to take advantage of opportunities that are as optimal as possible.
Co-Authors Aji Setyo Anwar Wahyudi Aritonang, Aritonang Ateniyanti Dian Riskarini Dian Riskarini Edy Supriyadi Endang Etty Merawati, Endang Etty Erwin Permana Fitria Susiani Hendri Yanto Ichwani, Tia Indra Satria Khalida Utami M. Nuruddin Subhan Muhammad Rizal Syifauddin Murti Widyaningsih Nurul Hilmiyah Prih Sarnianto Ratna, Oktaviani Reni Fitria Nugraheni Riskarini, Dian Sampurno Sampurno Setiarini, Setiarini Shirly Kumala Sri Irviati Wahyoeni Susilawati Susilawati Tia Ichwani Wahono Sumaryono Widarto Rachbini Yuli Ardianto Yuristiawan, M.