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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Professional : Jurnal Komunikasi dan Administrasi Publik jurnal niara Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Community Development Journal: Jurnal Pengabdian Masyarakat Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Ranah Komunikasi (JRK) Alfuad: Jurnal Sosial Keagamaan Analisis Gender dan Agama Alfuad: Jurnal Sosial Keagamaan
Ilham Havifi
Universitas Andalas
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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PERANCANGAN BRANDING KAMPUNG TEMATIK ELO PUKEK, KELURAHAN PURUS, KOTA PADANG Revi Marta; Ilham Havifi; Rinaldi Rinaldi; Imra Gusnedi
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 7, No 1 (2023): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.7.1.33-42

Abstract

Pembangunan sektor pariwisata harus menjadi perhatian pemerintah daerah khususnya kota Padang. Pada tahun 2021, Kota Padang telah membentuk 11 kampung tematik di antaranya yaitu  kampung tematik Elo Pukek, kelurahan Purus. Elo pukek adalah sebuah tradisi turun temurun nelayan di daerah purus, dimana ada sekelompok nelayan yang menarik pukek/jaring agar bisa sampai ke tepi pantai. Keunikan kampung tematik dapat menjadi potensi wisata, namun, atraksi ini tidak banyak diketahui masyarakat baik lokal, nasional maupun mancanegara. Permasalahan ini tentunya membutuhkan strategi branding yang tepat agar kampung tematik dapat terkenal. Penelitian ini bertujuan merancang branding yang tepat dalam mewujudkan kampung tematik Elo Pukek. Peneliti menggunakan Metode yang digunakan dalam penelitian ini adalah kualitatif untuk melukiskan realitas sosial nelayan Kampung Tematik Elo Pukek. Data diperoleh dengan metode observasi, wawancara, dan dokumentasi hingga kemudian data dianalisis dengan teknik analisis data Miles dan Huberman. Hasil penelitian menunjukkan bahwa aktivitas komunikasi untuk membranding kampung tematik Elo Pukek masih belum maksimal. Terbatasnya pengetahuan nelayan, harus menjadi perhatian pemerintah kota untuk mengedukasi dan melakukan strategi yang tepat agar kampung tematik Elo Pukek dapat terkenal. Saat ini, pemerintah kota sudah bekerjasama dengan akademisi, BUMN sehingga nelayan optimis bahwasanya suatu saat nanti kampung tematik Elo Pukek bisa lebih terkenal sehingga dapat meningkatkan pendapatan mereka dimana pada saat ini hanya mengandalkan dari hasil tangkapan pukek saja. 
KOMUNIKASI PEMASARAN USAHA KULINER DI KOTA PEKANBARU Oktri Permata Lani; Ilham Havifi
Alfuad: Jurnal Sosial Keagamaan Vol 2, No 2 (2018)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jsk.v2i2.1444

Abstract

The city of Pekanbaru is a strategic area where the population is increasing and becoming a metropolitan city. The rapid development of Pekanbaru City is also reflected in the rapid growth of businesses in various places, with various business sectors. One of the most prominent efforts is the business in the culinary field. Almost in every corner of the culinary business available in the city of Pekanbaru with a variety of culinary choices. The great desire of culinary entrepreneurs in the city of Pekanbaru in carrying out their business, maintaining, developing to become bigger and then reaching the peak. In this case, three culinary ventures in Pekanbaru, namely Martabak Djoeragan, Mini Chef and Waroenk Baper, require marketing communication in the introduction of their culinary business to the community, not only as an introduction but also to maintain the existence of their business. This study uses quality methods. The results of this study indicate that the clinical marketing communication of the clinicians in Pekanbaru Kta through advertising activities, sales promotion activities, public relations and public relations activities, personal sales activities, direct marketing activities, event activities and experiences. Besides marketing communication is also associated with brand equity, which is seen from brand awareness and response to the brand. The use of New Media is very important in maintaining, introducing, and developing its business.
Model Komunikasi Humas Pemerintah Daerah dalam Penerapan Keterbukaan Informasi Publik (Studi Deskriptif pada DPRD Kota Padang dan DPRD Kabupaten 50 Kota) Ilham Havifi; Revi Marta; Diego; Lusi Puspika Sari; Oktri Permata Lani
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 11 No 02 (2023): Medium (Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau)
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2023.vol11(02).14882

Abstract

Communication plays a pivotal role in the endeavor to achieve success, which, in this study, is examined through the lens of government public relations' communication in the political context, to channel the aspirations of the community through political communication in the Regional People's Representative Council (DPRD) of West Sumatra. The government PR of the DPRD plays a significant role in conveying information to the public regarding the performance of the DPRD as the vehicle for public aspirations in the political arena and the democratic processes in Indonesia, through the study of political communication. This research delves into the processes, characteristics, power relations from the perspective of political communication, specifically within government PR. The research analysis commences by mapping the issues faced by Government PR as Information and Documentation Management Officials, who function as the custodians and conveyors of documents held by Public Bodies in accordance with the mandate of Law No. 14/2008 on Public Information Disclosure in the DPRD of Cities and Regencies in West Sumatra. The research methodology employs a qualitative approach with a Constructivist Paradigm. The research subjects encompass government PR officials in the DPRD of West Sumatra, members of the DPRD, media practitioners, political activists, and other relevant stakeholders. The research findings observe a model of political communication by local government PR officers, implemented by the Information and Documentation Management Officials (PPID) of the DPRD in the City of Padang and the 50 Districts in the West Sumatra Province, in order to enhance public trust through effective public information disclosure.
Etnografi Komunikasi Keluarga Berkasus Seks Bebas di Kota Padang Ilham Havifi; Lusi Puspika Sari
MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Vol 8, No 1 (2024)
Publisher : Prodi Pendidikan Sejarah Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/mkd.v8i1.8182

Abstract

This study addresses a fundamental issue in contemporary society: family communication. Specifically, it examines how parental communication patterns affect adolescents engaging in premarital sex, categorized as social welfare problem cases (PMKS) by the Social Services in three families in Padang City, specifically in the Olo Subdistrict of Padang Barat. Employing a qualitative research approach within a constructivist paradigm and employing ethnographic communication study methods, data on family communication dynamics and parental upbringing of adolescents involved in premarital sex in the Olo Subdistrict were gathered through observation and in-depth interviews. Purposive sampling was utilized to select informants. Findings reveal that parental communication with adolescents occurs through primary, secondary, and linear communication patterns, with obstacles such as semantic disturbances, conflicting interests, hidden motivations, and biases. Effective intra-family communication, characterized by openness, empathy, positive behavior, supportive attitudes, and equality, is essential for preventing social deviances like premarital sex and addressing other societal issues.
Co-Authors Cici Safitri Diego Diego Yenmis Emeraldy Chatra Fikri Adha Safril Imra Gusnedi Lusi Puspika Sari Lusi Puspika Sari Marta, Revi Miftahurrahmi Fitri Muhammad Husni Shidqi Nia Audia Oktri Permata Lani Putri Febri Wialdi Rifki Dermawan Rinaldi Rinaldi Roni Ekha Putera Tengku Rika Valentina Welly Wirman