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All Journal Sosiohumaniora Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Sisfokom (Sistem Informasi dan Komputer) Society Paspalum: Jurnal Ilmiah Pertanian Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Media Kontak Tani Ternak

Yosini Deliana

Universitas Padjadjaran

Author-ID : 2876043

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH ORIENTASI PASAR TERHADAP KINERJA USAHA DI SENTRA PRODUKSI IKAN HIAS AIR TAWAR JAWA BARAT: THE MARKET ORIENTATION EFFECT ON BUSINESS PERFORMANCE OF FRESH WATER ORNAMENTAL FISH PRODUCTION CENTER IN WEST JAVA Popong Nurhayati; Yosini Deliana; Tuhpawana Priatna Sendjaja; Rita Nurmalina
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 6 No. 1 (2020): JABM Vol. 6 No. 1, Januari 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.6.1.50

This research aimed to: (1) measure the level of market orientation of freshwater ornamental fish cultivators in West Java production centers, (2) analyze turnover and profits as an indicator of the performance of freshwater ornamental fish aquaculture business in West Java production centers, and (3) analyze the effect of market orientation of fish cultivators on the performance of freshwater ornamental fish aquaculture business in West Java production centers. Primary data were collected through observation and interviews with 240 samples of freshwater ornamental fish cultivators in West Java production centers. Research samples determined by multistage sampling methods. The descriptive analysis and profit and loss analysis were employed to analyze the collected data. Research hypotheses were tested by Spearman correlation. The results showed that the market orientation level of ornamental fish cultivators in West Java production centers was categorized as high. Thus, data mode showed that in 2018 the business made a turnover of Rp216,000,000 and a profit of Rp33,971,333. Market orientation and each of market orientation indicators (market knowledge, consumer orientation, competitor orientation, coordination with labor, and marketing implementation) had a significant and positive relationship to business performance. Consumer orientation was the highest market orientation indicator in the relationship between market orientation and business performance.. Keywords: freshwater ornamental fish aquaculture, market orientation, business performance Abstrak: Penelitian bertujuan (1) Mengukur tingkat orietasi pasar pembudidaya ikan hias air tawar di sentra produksi Jawa Barat, (2) Menganalisis omset dan keuntungan sebagai indikator kinerja usaha budidaya ikan hias air tawar di sentra produksi Jawa Barat, dan (3) Menganalisis pengaruh orietasi pasar pembudidaya ikan terhadap kinerja usaha budidaya ikan hias air tawar di sentra produksi Jawa Barat. Data primer dikumpulkan melalui observasi dan wawancara kepada 240 sampel pembudidaya ikan hias air tawar di sentra produksi Jawa Barat. Penentuan sample penelitian menggunakan multistage sampling. Metode analisis berupa analisis deskriptif dan analisis rugi laba. Pengujian terhadap hipotesis penelitian dilakukan menggunakan korelasi Spearman. Hasil penelitian menunjukkan bahwa tingkat orientasi pasar pembudidaya ikan hias di sentra produksi Jawa Barat terkategori tinggi, sehingga pada tahun 2018 mampu menghasilkan modus omset usaha Rp216 juta dan modus keuntungan usaha Rp33.971.333. Orientasi pasar dan masing-masing indikator orientasi pasar (pengetahuan pasar, orientasi konsumen, orientasi pesaing, koordinasi dengan tenaga kerja dan pelaksanaan pemasaran) memiliki hubungan yang signifikan dan positif terhadap kinerja usaha. Orientasi konsumen merupakan indikator orientasi pasar yang tertinggi dalam hubungan antara orientasi pasar dengan kinerja usaha. Kata kunci: budi daya ikan hias air tawar, orientasi pasar, kinerja usaha

DAMPAK PENERAPAN PROGRAM DESA ORGANIK TERHADAP PETANI DI DESA CIBODAS KAB.BANDUNG BARAT Anne Charina; Rani Andriani; Yosini Deliana
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 4, No 1 (2018): Januari 2018
Publisher : Universitas Galuh Ciamis

Dalam upaya meningkatkan kedaulatan pangan, pemerintah memproklamirkan Pembangunan Desa Pertanian Organik. Program ini bertujuan untuk menerapkan sistem usahatani ramah lingkungan dengan input pertanian mandiri berdasarkan potensi agroekosistem dan keanekaragaman hayati, serta produksi komoditas berkualitas dan aman untuk dikonsumsi oleh masyarakat. Program ini dilaksanakan di 600 desa untuk pengembangan pertanian organik komoditas pangan, 250 desa hortikultura, dan 150 desa perkebunan dan peternakan. Desa Cibodas Kecamatan Lembang merupakan salah satu desa organik untuk komoditas hortikultura. Penelitian ini mencoba mempelajari pelaksanaan program desa organik di Cibodas dan untuk melihat dampak program desa organik yang dirasakan oleh masyarakat tani Desa Cibodas. Penelitian ini menggunakan metode deskriptif kuantitatif dengan responden 60 petani horti di Cibodas. Model analisis data Miles dan Huberman digunakan dalam penelitian ini. Hasil penelitian menunjukkan bahwa Penerapan program Desa Organik di Cibodas belum berjalan dengan maksimal. Dari 12 item kegiatan pengembangan desa organik, baru 6 item yang telah diterapkan. Dampak dari program yang dirasakan oleh petani diantaranya terdapat perubahan tingkat kognitif dan psikomotorik petani terkait pembuatan pestisida alami, pupuk kandang serta pembentukan Desa Sehat. Jumlah calon petani organik pun terjaring 54 orang. Tujuan program desa organik yaitu menciptakan banyak petani organik belum sepenuhnya berhasil karena belum adanya sosialisasi, pendampingan dan evaluasi dari pemerintah sebagai pembuat program. Alat dan bahan pendukung yang diminta tidak sesuai dengan yang didapat.Kata kunci: Dampak, Desa Organik, Pertanian Organik

ASPEK PENDORONG PETANI MUDA UNTUK BERKOLABORASI DALAM KELOMPOK TANI Gema Wibawa Mukti; Yosini Deliana; Rani Andriani Budi Kusumo
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4478

Most young farmers in Cibodas Village, Lembang Sub-district are able to develop agriculture with modern patterns and keep up with technological developments. But, the farmer still running their agribusiness enterprises individually. The purpose of this study was to determine the characteristics of young farmers as well as the correlation with group interest and to determine the level of interest of farmers towards farmers’ group. This research is a quantitative descriptive study using an aritmaticmean and rank spearman analysis tool, the selection of samples in this study is using a purposive sampling technique of 100 samples. The results of this study show that young farmers are dominated by male farmers aged 38-44 years, at most junior high school educated and have experience of farming no more than 10 years. Access to information obtained by farmers is easy to obtain and most of them have land no more than 2.88 hectares, 78 people from 100 farmers are not affiliated with farmer groups. The level of interest of farmers is in a low category. The correlation between the characteristics of farmers and interest towards farmers’ group has a positive correlation, with indicators of education, farming experience, access to information and land area.

DOMINANT ATTRIBUTE OF MANGO INDOOR FRAGRANCE Yosini Deliana; Sri Fatimah; Mohamad Djali
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 1 (2020): Januari 2020
Publisher : Universitas Galuh Ciamis

Mango produced from Cirebon, Indramayu dan Sumedang have different qualities . Those types of mango is already has its own market segment. The on farm problem is mango producers do not know exactly how consumer preferences for mango from Cirebon, Indramayu and Sumedang. When the harvest time , over supply and mango price getting decrease. The idea to solve this problem is to process mango over supply become mango indoor fragrance. Variables that distinguish consumer preference are easy to find, aroma, colour, duration, freshness, water content, expire date, purpose, information and additional esens. The purpose of this study to analysis respondent’s characteristics, dominant attribute of mango indoor fragrance which are the least dominant attribute of these product.

PERBEDAAN PREFERENSI KONSUMEN GENERASI Z ANTARA COFFEE SHOP BESAR DAN COFFEE SHOP KECIL DI KECAMATAN COBLONG KOTA BANDUNG Desty Nadirah Putri; Yosini Deliana
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 1 (2020): Januari 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v6i1.2685

Coffee consumption in Indonesia continues to increase in 2014-2018, making entreprereneurs interested in establishing coffee shops with different classifications. The number of businesses engaged in similar fields has led to competition among coffee shop entrepreneurs. One effort in facing competition is by knowing consumer preferences in order to form the right market segmentation. Lifestyle developments and mindset make almost all generations ever drink coffee including generation Z, which is the youngest potential consumer because it has unique characteristics. Kelurahan Lebak Gede is a place of activity for the Z generation because there are many coffee shops and close to schools or universities. The purpose of this study is to identify the characteristics of generation Z coffee consumers based on demographics, psychography, coffee shop attributes, and identify differences between large coffee shop consumers and small coffee shops consumers. The selection of samples in this study used systematic random sampling techniques with a sample of 88 at a large coffee shop and 68 at a small coffee shop. The analysis used is descriptive analysis, and discriminant analysis. The research results show that there are significant differences in the characteristics of age, consumption intensity, time spent in the coffee shop, and visiting time.

HUBUNGAN KARAKTERISTIK WIRAUSAHA DENGAN KEBERHASILAN USAHATANI HORTIKULTURA Gema Wibawa Mukti; Rani Andriani Budi Kusumo; Yosini Deliana
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

The purpose of this study was to find out how the relationship between entrepreneurial characteristics and the success of Horticulture Farmers in Cibodas Village, Lembang District, West Bandung Regency. This research uses quantitative design with descriptive survey method. The research sample was taken by probability sampling method. Data analysis was carried out descriptively statistically and using Rank Spearman correlation analysis tools. The results showed that the average sample of farmers was male, in productive age, had received a 9-year compulsory education program, and had a business scale of 417.34 Tumbak. Entrepreneurial characteristics possessed by farmers are included in the criteria of "Good" with a percentage of 77.05%, Farming success is included in the criteria of "Good" with a percentage of 77.2%, and the results of the study show there is a positive correlation on all characteristics.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PETANI MENGGUNAKAN TEKNOLOGI PADA BUDIDAYA MANGGIS DI JAWA BARAT Dini Rochdiani; Sulistyodewi Nur Wiyono; Kuswarini Kusno; Lies Sulistyowati; Yosini Deliana; Sri Fatimah; Gema Wibawa Mukti
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 5, No 2 (2019): Juli 2019
Publisher : Universitas Galuh Ciamis

Mangosteen (Queen of Tropical Fruit) is one of the excellent commodities of Indonesia's flagship fruit export which contributes to the country's foreign exchange and farmer's income, with the aim of exporting Hong Kong, Taiwan, China. The biggest centers of mangosteen production in Indonesia are West Java, including Tasikmalaya and Purwakarta. Because mangosteen has health benefits, the demand for mangosteen fruit is increasing (50%/year) and this makes it an opportunity to develop mangosteen agribusiness for Indonesian farmers. Many factors influence farmer decisions, especially in the application of cultivation technology, causing national mangosteen production to be unstable and of low quality. This condition causes Indonesian mangosteen to be unable to compete with other countries such as Malaysia, Thailand and Latin America. The amount of mangosteen produced by farmers for export purposes is still low. Useful cultivation techniques and technology applications are not yet fully compliant with the Standard Operating Procedures (SOP) and Good Agricultural Practices (GAP), such as the use of superior seeds, dosage methods and times of fertilization, observation and control of pests, and harvest and post-harvest treatment. this is identifying the factors that influence farmers' decision to use technology in mangosteen cultivation. The research method used was a survey of 69 mangosteen farmers selected by simple random sampling and location selected by multistage random sampling. The factor analysis was used Regression with System Equations Model. The results of the study show that the factors that influence farmers' decision to use mangosteen cultivation technology to increase production and quality of crops are farmers' assets, namely physical assets, non-physical assets and access to farmers' access. Physical assets, namely the number of ownership of trees, rice fields, vehicles, and income outside of farming; Non-physical assets, namely the number of productive age family members, farmers' access assets, namely the length of travel time from the garden to the provincial road.

HUBUNGAN PENGETAHUAN TERHADAP PERILAKU PENGGUNAAN GREEN PACKAGING DI MASYARAKAT KOTA BANDUNG, JAWA BARAT Nahda Amalia; Yosini Deliana; Erna Rachmawati; Sri Fatimah
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.3864

Environmental problems can occur due to human activities. Bandung City is a densely populated area and a tourist attraction that can cause environmental problems such as plastic waste. The largest volume of plastic waste in Bandung City is contributed from retail, traditional markets, and the people who use plastic bags. This study aims to determine the relationship between knowledge and behavior of using green packaging as an effort to reduce plastic waste in Bandung City. This research belongs to the type of quantitative research with survey and analysis methods using pearson correlation. The result shows that the higher level of public knowledge about green packaging does not have a good effect on the behavior of using green packaging. The dominant factor that is considered by the public in recognizing and using green packaging is social media and the surrounding social environment. Some people have also begun to try to use green packaging by bringing their own shopping bags, using drinking bottles and lunch boxes themselves when traveling, and are willing to educate people around to use green packaging to help preserve the environment.

SEGMENTASI KONSUMEN COFFEE SHOP GENERASI Z DI JATINANGOR Diana Rachmatunnissa; Yosini Deliana
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 1 (2020): Januari 2020
Publisher : Universitas Galuh Ciamis

Coffee consumption rate in Indonesia has been increasing since 2013. This fact goes simultaneously with the increase of the number of coffee shops that was built in the last few years. Aside from being a place in which consumers can buy and consume coffee, these coffee shops also developed theirs facilities so that it can be a place for the consumers to socialize or as a comfortable place to do their works. Along with the development of the coffee shops’ facilities, there is also a development in the consumers’ mindset. In the last few years, generation Z has began to grow and became one of the targets of coffee shop consumer demographics. Jatinangor is an education area where a lot of students, who are included as generation Z, do most of their activities. The purpose of this study is to identify the characteristics of generation Z consumers and to identify the preferences of generation Z consumers towards coffee shops in Jatinangor. The sample selection in this study used systematic random sampling technique with a sample of 163 respondents. The analysis used was descriptive analysis and discriminant analysis. The results of this study showed the demography and psychography characteristics of generation Z consumers in a big coffee shop and a small coffee shop in Jatinangor and showed significant differences in variables such as age, consumption intensity, expense, number of visits, number of people, distance, traveling time, time spent at the coffee shop, and visiting time between the consumers.

KOMUNITAS SEBAGAI UNSUR PENTING BAGI PENGEMBANGAN KEWIRAUSAHAAN: SEBUAH PEMBELAJARAN DARI PERTANIAN HORTIKULTURA DI JAWA BARAT Gema Wibawa Mukti; Rani Andriani Budi Kusumo; Yosini Deliana
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5197

Entrepreneurship occurs in a space with heterogeneous actors, where there are complex relationships between these actors. This research focuses on understanding entrepreneurship and agricultural communities in the context of economic development. Entrepreneurship research is felt to have not paid enough attention to understanding the community as a group of actors who influence the entrepreneurial behavior of an entrepreneur). We believe that entrepreneurship is greatly influenced by the existence of a community consisting of various stakeholders (government, universities and the private sector). An understanding of the entrepreneurial phenomenon can be obtained by understanding individual interactions with existing opportunities and the environment in which the entrepreneur operates. The relationship between farmers as entrepreneurs and the community as a place where farmers cultivate is important. Social capital, values, norms and culture contained in the community can influence entrepreneurship, both positively and vice versa. Likewise, entrepreneurial activities contribute to the life of society as a whole. Community and entrepreneurship are two entities that influence each other, each of which cannot stand alone. The next challenge for us as entrepreneurship researchers is to expand the scope of research to understand entrepreneurship more comprehensively from various points of view.

Co-Authors Anisa Nuraini Priambudi Anne Charina Dedi Djuliansah, Dedi Desty Nadirah Putri Diana Rachmatunnissa Dinda Selvia Dini Rochdiani Dzikri Khalifatullah Elma Dian Fadhila Endah Djuwendah ENDAH WULANDARI Erna Rachmawati Eti Suminartika Evrina Budiastuti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Hamzah Ritchi Hepi Hapsari Kuswarini Kusno Lies Sulistyowati Lucyana Trimo Maya Puspita Sari Meddy Rachmadi Mochamad Gunardi Judawinata Mochamad Nursiyam Barkah Mohamad Djali Nahda Amalia Opan S Suartapradja Popong Nurhayati Rani Andriani Rani Andriani Budi Kusumo Rani Andriani Budi Kusumo Rita Nurmalina SETIAWAN, IWAN Sri Fatimah Sri Fatimah Sri Fatimah Sulistyodewi Nur Wiyono Trimo, Lucyana Trisna Insan Noor Tuhpawana Priatna Sendjaja

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