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Journal : Semiotika

STRATEGI TINDAK TUTUR JURU BICARA TIM KAMPANYE NASIONAL DALAM ACARA “DUA ARAH” DI KOMPAS TV Ikromal Hasin; Akhmad Sofyan; Edy Hariyadi
SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik Vol 21 No 1 (2020): Semiotika: Jurnal Ilmu Sastra dan Linguistik
Publisher : Diterbitkan oleh Jurusan Sastra Indonesia Fakultas Ilmu Budaya Universitas Jember bekerja sama dengan Himpunan Sarjana - Kesusastraan Indonesia (HISKI), Himpunan Pembina Bahasa Indonesia (HPBI) dan Masyarakat Linguistik Indonesia (MLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/semiotika.v21i1.12159

Abstract

Presidential Election is a democratic party to elect new leaders. A spokesperson is needed to attract the public to choose the candidate pairs who compete to win the party. A spokesperson for TKN-Jokowi's National Campaign Team (Indonesian: Tim Kampanye Nasional) is one example of a spokesperson who carried out this task. This article aims to discuss the national campaign team's speech acts strategy in Kompas TV program entitled "Dua Arah". The researcher will categorize articulation carried out by the spokesperson of TKN into four types of speech works: persuasive, defending, attacking, and challenging. The data analysis method used analyses speech based on the specified categories in speech acts, presuppositions, implicatures, cooperative principles, and the principle of manners found in the address based on the context of the talk. The results showed that the spokesperson for the TKN placed persuasive action in the first position, fending effort in the second position, attacking movement in the third position, and challenging activities in the last part. Convincing story at the first position aims to attract the people's sympathy to choose Jokowi-Ma'ruf Amin with the most utterances telling Jokowi's government program's success. The challenging action in the last position contains a request to the spokesman of BPN-Prabowo's election campaign team (Indonesian: Badan Pemenangan Nasional) to do something and explain their statement in detail.
TINDAK TUTUR ILOKUSI DALAM INTERAKSI JUAL BELI DI PASAR TEMPUREJO, JEMBER Resti Purnama Sari; Akhmad Sofyan; A. Erna Rochiyati S.
SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik Vol 21 No 2 (2020): Semiotika: Jurnal Ilmu Sastra dan Linguistik
Publisher : Diterbitkan oleh Jurusan Sastra Indonesia Fakultas Ilmu Budaya Universitas Jember bekerja sama dengan Himpunan Sarjana - Kesusastraan Indonesia (HISKI), Himpunan Pembina Bahasa Indonesia (HPBI) dan Masyarakat Linguistik Indonesia (MLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/semiotika.v21i2.16551

Abstract

Tempurejo Market is a traditional market mostly visited by people who live in Tempurejo Village and its surroundings to varying the speech acts used. Sellers and buyers have an interesting narrative method or strategy so that they achieved a deal. The speech acts that are often used in buying and selling interactions at Tempurejo Market are illocutionary speech acts and bargaining strategies so that the research problem is how illocutionary speech acts and bargaining strategies are used between sellers and buyers in Tempurejo Market, Jember Regency. This study describes illocutionary speech acts and bargaining strategies in buying and selling interactions at this market. The method used in this research is descriptive and equivalent. The second method is used to match the data with illocutionary speech act theory. The results showed five kinds of illocutionary speech acts: assertive, directives, expressive, commissives, and declarative. Illocutionary speech acts often used in buying and selling interactions at Tempurejo Market are assertive speech and expressive speech. The bargaining strategies used in the buying and selling interactions at Tempurejo Market offer strategy, bargaining strategy, the bid approval strategy, and the seller strategy to reject the offering. The bargaining strategy often used in buying and selling interactions at Tempurejo Market is the offering strategy.
Pangalem Tradisional dalam Masyarakat Etnik Madura di Kabupaten Jember Maulidia Hasanah; Akhmad Sofyan; Agus Sariono
SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik Vol 18 No 1 (2017): Semiotika: Jurnal Ilmu Sastra dan Linguistik
Publisher : Diterbitkan oleh Jurusan Sastra Indonesia Fakultas Ilmu Budaya Universitas Jember bekerja sama dengan Himpunan Sarjana - Kesusastraan Indonesia (HISKI), Himpunan Pembina Bahasa Indonesia (HPBI) dan Masyarakat Linguistik Indonesia (MLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.94 KB) | DOI: 10.19184/semiotika.v18i1.5181

Abstract

Abstract Pangalem is one of the oral traditions of Madurese society in the form of proverb. Pangalem is a proverb containing compliments that is uttered by a speaker when sees others’ beauty of body shape, kindness of attitude, and goodness of characteristic. In Madurese society pangalem is described by using metaphors of fruits, animals, foods, dead things, and natural condition. Such metaphors are used because they see similarity of their shape, color, or attitude. Pangalem is not merely utterances without meaning, because when someone is praising other person, actually there is something implied in his or her mind. For example, when he or she sees beautiful lips, in his or her mind he will imagine to kiss the lips when he or she praises it. Such imagination drives him or her to praise someone with something near to taste sense, such as bibirra jherruk saloné 'her lips are like one segment of an orange'. Therefore, this research will explain kinds of pangalem, the forming of pangalem based on society’s point of view, and Madurese society’s degree of understanding toward such pangalem. I use comparative and semiotic method, because the determination of meaning is not only from the text of pangalem, but also from context of situation and culture. Key words: Madurese society, oral tradition, pangalem, and metaphor.
HALAL SEBAGAI BAHASA IDENTITAS PRODUK KECANTIKAN WARDAH: ANALISIS WACANA KRITIS Kuspita Sari; Bambang Wibisono; Edy Hariyadi; Akhmad Sofyan; Didik Suharijadi
SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik Vol 24 No 1 (2023): SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik
Publisher : Diterbitkan oleh Jurusan Sastra Indonesia Fakultas Ilmu Budaya Universitas Jember bekerja sama dengan Himpunan Sarjana - Kesusastraan Indonesia (HISKI), Himpunan Pembina Bahasa Indonesia (HPBI) dan Masyarakat Linguistik Indonesia (MLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In Indonesia, the trend of products using religious commodities filled the economic market, which used "halal" diction. This study aims to answer several questions. Firstly how is the halal commodification process produced related to Wardah products? Second, how is the halal commodification process produced related to Wardah advertisements? The last is about the halal commodification process in which discourse and a "power" battle space occur. Systematization reproduced the specific knowledge. In contrast, variants are presented in specific ways. The research approach used is descriptive qualitative research. Data collection activities were carried out using the listening method and recording techniques to transcribe the data obtained. The data analysis process is carried out using the discourse theory proposed by Michel Foucault, using the genealogical method. The study results indicate that in the process of producing halal commodification related to halal products, all discourses that move in the Wardah production area are opposed to everything outside of Wardah. Besides, the openness of the power system process shows that these relations do not always dominate each other but instead play a role in strengthening the power of the halal products produced by Wardah. The results showed that when halal advertisements produced by Wardah were distributed to consumers (the public), they experienced several responses. Some people support halal advertisements, people reject halal advertisements, and neutral society towards halal advertising. This community response becomes data that is processed, selected, and sorted for reconstruction, intending to strengthen further the existence of Wardah formed by halal advertising. The relationship between Wardah, which produces the halal advertisements with other subjects outside, is interpreted as a space for the process of power to take place.
KESANTUNAN BERBAHASA DALAM MASYARAKAT OSING DI KABUPATEN BANYUWANGI Dwi Astutik; Akhmad Sofyan; Asrumi Asrumi; Bambang Wibisono; Ali Badrudin
SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik Vol 24 No 1 (2023): SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik
Publisher : Diterbitkan oleh Jurusan Sastra Indonesia Fakultas Ilmu Budaya Universitas Jember bekerja sama dengan Himpunan Sarjana - Kesusastraan Indonesia (HISKI), Himpunan Pembina Bahasa Indonesia (HPBI) dan Masyarakat Linguistik Indonesia (MLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/semiotika.v24i1.36423

Abstract

The use of the Osing language in this area is still quite strong, and the pronunciation could be more precise. Even so, the people of this village still apply politeness in language when interacting with each other. This study aimed to find out the forms and language politeness strategies used by the Osing community in Macan Putih Village. This research method uses a qualitative research method with three stages: the stage of providing data, the stage of data analysis, and the stage of providing the results of data analysis. The research data is in utterances by speech participants associated with a context. The study results show that most of the Osing people in Macan Putih Village are polite in speaking, although some still violate it. The form of politeness in the language of the Osing community is based on markers of politeness verbally through speech and nonverbally through accompanying body gestures, as well as the politeness scale. There are two strategies namely positive politeness strategies such as (1) paying attention, (2) exaggerating in giving comments or praise, (3) using markers as members of the same group, (4) using jokes, and (5) giving questions or asking for reasons. The second strategy is the negative politeness strategy, namely (1) using indirect speech, (2) being pessimistic, and (3) minimizing coercion/pressure.