Article Per Year (5 Year)
p-Index From 2019 - 2024
1.066
P-Index
This Author published in this journals
All Journal Cakrawala Pendidikan Jurnal Penelitian Saintek JURNAL ECONOMIA Jurnal Siasat Bisnis Indonesian Language Education and Literature Jurnal Ilmiah Pendidikan Pancasila dan Kewarganegaraan AFEBI Management and Business Review SAWERIGADING Jurnal Bahasa Indonesia bagi Penutur Asing (JBIPA) Jurnal Fokus Manajemen Bisnis Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya
Nurhadi Nurhadi
Universitas Negeri Yogyakarta
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
PERAN MEDIASI KEPUASAN PELANGGAN PADA PENGARUH E-SERVICE QUALITY, PERSEPSI HARGA, DAN PROMOSI PENJUALAN TERHADAP LOYALITAS PELANGGAN Risa Septiani; Nurhadi Nurhadi
Jurnal Fokus Manajemen Bisnis Vol. 10 No. 2 (2020)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v10i2.2886

Abstract

This study aim was to determine the effect of e-service quality, price perception, and sales promotion on customer loyalty through customer satisfaction on Gojek customers in Yogyakarta. This research is a quantitative study with survey method. The population in this study were Gojek customers in Yogyakarta. The sampling technique used was purposive sampling, with a total sample of 235 respondents. The technique of collecting data used an online questionnaire that has been tested for validity and reliability. The data analysis technique used to test the hypothesis was bootstrapping method using macro PROCESS by Andrew F. Hayes. The results of this study show that there is a positive effect of e-service quality on the satisfaction of Gojek Yogyakarta customers, there is a positive effect of price perception on the satisfaction of Gojek Yogyakarta customers, there is a positive effect of sales promotion on the satisfaction of Gojek Yogyakarta customers, there is a positive effect of customer satisfaction on the loyalty of Gojek Yogyakarta customers, there is a positive effect of e-service quality on the loyalty of Gojek Yogyakarta customers, there is a positive effect of price perception on the loyalty of Gojek Yogyakarta customers, there is a positive effect of sales promotion on the loyalty of Gojek Yogyakarta customers, and there is the effect of e service quality, price perception, and sales promotion on customer loyalty through Gojek Yogyakarta customer satisfaction, as evidenced by the e-service quality variable mediation coefficient of 0,0442; the mediation coefficient of price perception variable is 0,0404; and the mediation coefficient of sales promotion variable is 0.0676.
IDENTIFICATION AND COMPARISON STUDY OF MARKETING STUDENTS ETHICAL SENSITIVITY Tony Wijaya; Agung Utama; Nurhadi Nurhadi; Andreas M Kuncoro
AFEBI Management and Business Review Vol 3, No 1 (2018)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (153.972 KB) | DOI: 10.47312/ambr.v3i1.131

Abstract

The research aimed to identify and compare the ethical sensitivity level ofmarketing student. This research is descriptive-comparative using primarydata. Sources of data in the study is a student of marketing management. The study used a saturated sample of all students who are still active (3 batches). Data collection techniques are surveys using questionnaires. Data analysis techniques in this study using descriptive statistics and analysis of variance. Based on the result of the research, it can be concluded that there is a significant difference in students' ethical sensitivity in 2nd, 4th and 6th semesters significantly. 6th-semester students have better ethical sensitivity than 4th and 2nd semester. 4th-semester students have better ethical sensitivity than 2ndsemester.Keywords: ethical sensitivity, marketing students, semester
Pemanfaatan lagu daerah nusantara sebagai media pembelajaran BIPA berbasis local indigenous Ayu Wulandari; Zamzani Zamzani; Nurhadi Nurhadi
Jurnal Bahasa Indonesia bagi Penutur Asing Vol 4, No 2 (2022): Jurnal Bahasa Indonesia bagi Penutur Asing (JBIPA)
Publisher : Badan Pengembangan dan Pembinaan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/jbipa.v4i2.4959

Abstract

BIPA is currently increasingly in demand by other nations. In addition to learning the language, BIPA students are also introduced to Indonesian culture. Indonesian culture is important and needs to be known by BIPA students so that they can understand well the cultures that exist in Indonesia. One of the BIPA learning media that can be used in learning the language and introducing Indonesian culture is through song. Indonesian songs can be in the form of an archipelago folk song that has many cultural values and moral messages or character values. This research is a descriptive study and the source of data in this study are folk songs of the archipelago. The form data is in the form of words that contain an introduction to basic vocabulary for BIPA learners. Data collection techniques are carried out by observing notes. The results of this study obtained a description of the archipelago's folk songs that can be used as Indigenous digital-based BIPA learning media. The folk songs of the archipelago include Soleram, Cut the Goose Duck, My Goats, Come on Mama, Injit-Injit Ants, and Ondel-ondel. The folk songs of the archipelago can be used as BIPA learning media for basic BIPA learners who are just at the stage of getting to know the basic vocabulary and getting to know Indonesian culture
IDENTIFICATION AND COMPARISON STUDY OF MARKETING STUDENTS ETHICAL SENSITIVITY Tony Wijaya; Agung Utama; Nurhadi Nurhadi; Andreas M Kuncoro
AFEBI Management and Business Review Vol. 3 No. 1 (2018): June
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/ambr.v3i1.131

Abstract

The research aimed to identify and compare the ethical sensitivity level ofmarketing student. This research is descriptive-comparative using primarydata. Sources of data in the study is a student of marketing management. The study used a saturated sample of all students who are still active (3 batches). Data collection techniques are surveys using questionnaires. Data analysis techniques in this study using descriptive statistics and analysis of variance. Based on the result of the research, it can be concluded that there is a significant difference in students' ethical sensitivity in 2nd, 4th and 6th semesters significantly. 6th-semester students have better ethical sensitivity than 4th and 2nd semester. 4th-semester students have better ethical sensitivity than 2ndsemester.Keywords: ethical sensitivity, marketing students, semester
Co-Authors Agung Utama Andreas M Kuncoro Andreas Mahendro Kuncoro arif ashari Arif Wibowo Asriel Azis AYU WULANDARI Darmiyati Zuchdi Mawaidi Mawaidi Novi Ermawati Risa Septiani Saharul Hariyono Sunarso Sunarso Suparmini Suparmini Tony Wijaya Zamzani Zamzani