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All Journal Jurnal Penelitian dan Evaluasi Pendidikan Jurnal Bisnis dan Kewirausahaan jurnal ilmiah hospitality International Journal of Green Tourism Research and Applications Journal of Applied Sciences in Travel and Hospitality Madaniya International Journal of Glocal Tourism International Journal of Travel, Hospitality and Events International Journal of Applied Sciences in Tourism and Events International Journal of Green Tourism Research and Applications
I Wayan Basi Arjana
Politeknik Negeri Bali
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

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Journal : Journal of Applied Sciences in Travel and Hospitality

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OPPORTUNITIES AND THREATS TO INCREASE ROOM OCCUPANCY HOLIDAY INN RESORT BALI BENOA Ni Wayan Puspa Astika Kencana; I Wayan Basi Arjana; Made Sudiarta
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 3 (2018): September 2018
Publisher : Politeknik Negeri Bali

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Abstract

This research is conducted to know the opportunities and threats to increase room occupancy at Holiday Inn Resort Bali Benoa. The research method is mixed methods research, of which the data collected in this research were done through observation, interviews, questioner and study documentation. The analysis technique that used is SWOT analysis. Based on SWOT analysis it is showed that Holiday Inn Resort Bali Benoa has 5 variable of opportunities and 4 variable of threats. The result of SWOT identification show there are develop the market segmentation and marketing mix that we used for target, push promotion through social media, website, email blast method to introduce Holiday inn Resort Bali Benoa worldwide. Furthermore selling the higher room category to the free individual traveler and minimize allotment for the group series at the resort.
Co-Authors Ayu Trisnayoni Raden Gde Yudhie Adhitya Surya Pratama Hardika, N S I Gusti Ngurah Sanjaya I Gusti Putu Sutarma I Ketut Suarja I Ketut Suja I Made Suarta I Made Sumartana I Putu Aban Wibawa I Putu Astawa I Putu Budiarta I Wayan Jendra I Wayan Pugra Kanah Made Ruki Made Sudiarta Mihai Voda Ni Luh Eka Armoni Ni Made Ernawati Ni Made Rai Sukmawati Ni Nyoman Triyuni Ni Putu Lianda Ayu Puspita Ni Wayan Puspa Astika Kencana Ni Wayan Wahyu Astuti Nyoman Mastiani Nadra Radu Negru Samrat Hazra Solihin Solihin Wahyuning Dyah Zainal Hasan