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All Journal Jurnal Penelitian dan Evaluasi Pendidikan Jurnal Bisnis dan Kewirausahaan jurnal ilmiah hospitality International Journal of Green Tourism Research and Applications Journal of Applied Sciences in Travel and Hospitality Madaniya International Journal of Glocal Tourism International Journal of Travel, Hospitality and Events International Journal of Applied Sciences in Tourism and Events International Journal of Green Tourism Research and Applications
I Wayan Basi Arjana
Politeknik Negeri Bali
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

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Journal : International Journal of Green Tourism Research and Applications

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Visitors’ brand awareness toward Pohsanten Tourist Village I Wayan Basi Arjana; Ni Made Ernawati; I Putu Budiarta; Mihai Voda
International Journal of Green Tourism Research and Applications Vol. 4 No. 1 (2022): June 2022
Publisher : International Journal of Green Tourism Research and Applications

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.785 KB) | DOI: 10.31940/ijogtra.v4i1.23-29

Abstract

This study is to determine the level of brand awareness of visitors consisting of top of mind, brand recall, brand recognition and unaware of brand at Pohsanten Tourist Village in Jembrana Regency, Bali, Indonesia. Data were collected by using a questionnaire distributed to visitors to the tourist village of Pohsanten using accidental compenience sampling to 60 respondents. The collected data were analyzed descriptively and quantitatively with frequency. From the results of the analysis it can be concluded that the Pohsanten Tourist Village have reached the Top of Mind in the minds of the respondents. This means that the Pohsanten Tourist Village brand is quite popular in the minds of visitors as one of the tourist villages in Jembrana Regency.
Human resource development for rural tourism: a green tourism approach Ni Made Ernawati; I Wayan Basi Arjana; Ni Putu Lianda Ayu Puspita; Mihai Voda; Samrat Hazra
International Journal of Green Tourism Research and Applications Vol. 4 No. 2 (2022): December 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v4i2.50-57

Abstract

This study aimed to analyze the current human resource (HR) condition in more established tourist villages in Bali, Indonesia, as well as developing a human resource development model that could assist the villages in developing HR for tourism. The research is a qualitative study using 2 sample groups the Community-based Tourism (CBT) management in 5 developed CBT villages in Bali, and the Academics who conducted community services in the villages. The results show that the human resources available are in various stages depend on the phase and the maturity of the CBT village. The 7 training modes suggested in the model could be carried out as a standalone or combined training methods as required that could be carried out by some parties. For a maximum result, these parties that assist villages should work in synergy to contribute in developing rural tourism. The green HR requirement revolves around understanding and practicing ‘green’ in daily life as well as at workplace and profession aiming for achieving the ultimate goal of making the Earth as a safe living place for many generations to come. It is expected that the results of the study could assist villages in developing rural tourism and be used as a reference for personals and officials conducting community service in villages.
Co-Authors Ayu Trisnayoni Raden Gde Yudhie Adhitya Surya Pratama Hardika, N S I Gusti Ngurah Sanjaya I Gusti Putu Sutarma I Ketut Suarja I Ketut Suja I Made Suarta I Made Sumartana I Putu Aban Wibawa I Putu Astawa I Putu Budiarta I Wayan Jendra I Wayan Pugra Kanah Made Ruki Made Sudiarta Mihai Voda Ni Luh Eka Armoni Ni Made Ernawati Ni Made Rai Sukmawati Ni Nyoman Triyuni Ni Putu Lianda Ayu Puspita Ni Wayan Puspa Astika Kencana Ni Wayan Wahyu Astuti Nyoman Mastiani Nadra Radu Negru Samrat Hazra Solihin Solihin Wahyuning Dyah Zainal Hasan