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All Journal International Journal of Informatics and Communication Technology (IJ-ICT) Jurnal Ilmiah Merpati (Menara Penelitian Akademika Teknologi Informasi) Lontar Komputer: Jurnal Ilmiah Teknologi Informasi Buletin Udayana Mengabdi Jurnal SPEKTRUM Perfecting a Video Game with Game Metrics Jurnal Teknologi Informasi dan Ilmu Komputer Scientific Journal of Informatics Journal of Information Systems Engineering and Business Intelligence Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Indonesian Journal of Electrical Engineering and Computer Science Jurnal Ilmiah Teknologi dan Komputer (JITTER)
Putu Wira Buana
Program Studi Teknologi Informasi, Fakultas Teknik, Universitas Udayana
Computer Science & IT Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering

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Journal : Scientific Journal of Informatics

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Software as a Service: Design and Build Lower Usage Cost Email Marketing for Hospitality Industry Sukarsa, I Made; Buana, Putu Wira; Arynasta, I Putu Krisna
Scientific Journal of Informatics Vol 7, No 2 (2020): November 2020
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/sji.v7i2.25498

Abstract

The hospitality industry is an industry that is very customer-focused because it relies on customer information. Therefore, Customer Relationship Management (CRM) is implemented worldwide in this sector. Many features of CRM applications that are often not suitable for use by small and medium companies also make features in CRM applications tend to be wasteful. This paper aims to develop a software as a service CRM with lower usage costs without imposing development costs on users and focuses on email marketing features and data exchange integration. The system development uses the SDLC (System Development Life Cycle) method. Testing in this paper was conducted with User Acceptance Testing (UAT) where managers or hotel owners and students in the field of information technology use the application system then provide an assessment through a questionnaire. The total score obtained from 30 respondents is 1233 and be on point between the Quartile III (1200) and the Maximum score point (1500) base on LSR interpretation scaling and showed the system is considered positive and successful. The conclusion of this study is the application system can be used by hoteliers in the hospitality industry at various levels of the company to carry out functions that support customer relationship management and email marketing.
Software as a Service: Design and Build Lower Usage Cost Email Marketing for Hospitality Industry Sukarsa, I Made; Buana, Putu Wira; Arynasta, I Putu Krisna
Scientific Journal of Informatics Vol 7, No 2 (2020): November 2020
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/sji.v7i2.25498

Abstract

The hospitality industry is an industry that is very customer-focused because it relies on customer information. Therefore, Customer Relationship Management (CRM) is implemented worldwide in this sector. Many features of CRM applications that are often not suitable for use by small and medium companies also make features in CRM applications tend to be wasteful. This paper aims to develop a software as a service CRM with lower usage costs without imposing development costs on users and focuses on email marketing features and data exchange integration. The system development uses the SDLC (System Development Life Cycle) method. Testing in this paper was conducted with User Acceptance Testing (UAT) where managers or hotel owners and students in the field of information technology use the application system then provide an assessment through a questionnaire. The total score obtained from 30 respondents is 1233 and be on point between the Quartile III (1200) and the Maximum score point (1500) base on LSR interpretation scaling and showed the system is considered positive and successful. The conclusion of this study is the application system can be used by hoteliers in the hospitality industry at various levels of the company to carry out functions that support customer relationship management and email marketing.
Co-Authors A. A. Ketut Agung Cahyawan Wiranatha Aditya Bhaskara Gde Sang Aditya Herlambang Ahmad Budi Setiawan Alesia Arum Frederika Anak Agung Ketut Agung Cahyawan Wiranatha Anak Agung Ketut Agung Cahyawan Wiranatha Anak Agung Kompiang Oka Sudana Anak Agung Ngurah Hary Susila Arynasta, I Putu Krisna Ayu Wirdiani Bambang Wahyudi Dewa Komang Mahardika Dina Wahyuni Puteri Dwi Rusjayanthi, Dwi Fahrur Rohman Fajar Firmansyah G M Arya Sasmita Gede Ngurah Pasek Pusia Putra Gusti Agung Ayu Putri Hany Shavira Qotrunada Pratama I Dewa Made Yuda Aditya Putra I Dewa Nym. Nurweda P., I Dewa Putu Agus Sudiatmika I GEDE ADHI INDRA JAYA I Gede Nengah Bayu Darmawan I Gede Sugita Aryandana I Gede Teguh Pribadi I Gusti Agung Oka Widiarsana I Gusti Putu Agung Pradnyani Wulantari I Kadek Ari Melinia Antara I Kadek Ari Melinia Antara I Ketut Adi Purnawan I ketut Gede Darma Putra I Komang Pande Natayasa I Made Abiyoga Sanjaya I Made Adi Mahendra Arta I Made Ageng Suyasa I Made Agus Dwi Suarjaya I Made Agus Dwi Suarjaya i made bayu bakti kusuma negara I Made Rama Pradana I Made Sukarsa I Made Yudha Arya Dala I Nyoman Artha Wijaya I Nyoman Krisna Pranata I Nyoman Piarsa I Putu Agung Bayupati I Putu Arya Dharmaadi I Putu Juliarta Arya Utama I Putu Juliarta Arya Utama I Putu Wirawan I Wayan Gus Arisna I Wayan Widiana I. A. K. Sita Laksmita I. P. A. Bayupati Ida Bagus A. Swamardika Ida Bagus Alit Dwipayana Ida Bagus Kade Putra Susila Ida Bagus Kresna Adi Jaya K. S. Wibawa Kadek Suar Wibawa Ketut Dimas Aresta Saskara Ketut Yudhi Mahartha Komang Arta Wibawa Komang Martadana Wijaya M. Sukarsa Made Sukarsa Made Wibawa Md Wira Putra Dananjaya Ni Kadek Ratna Sari Ni Luh Candra Darmayanti Ni Made Ika Marini Mandenni Ni Putu Eka Wirayanti Lestari Ni Wayan Wisswani Ni Wayan Wisswani Nyoman Agus Tria Surya Kurniawan Pande Made Satrya Dinata Pande Made Yudi Pratistha Putu Andi Prayoga Putu Kurniawan Adi Krisna Putu Risanti Iswardani Putu Veda Andreyana Rocky Oktaviano Sheila Shevira Sheila Shevira Sitta Rahayu Tantoni Hardiwinata tita lattifia Yoga Nugraha Palguna