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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian E-Journal of Tourism Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS

I Made Sarjana

Program Studi Agribisnis Fakultas Pertanian Universitas Udayana

Author-ID : 2950910

Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Social Sciences

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Strategi Mewujudkan Ekowisata di Subak Intaran Barat, di Kecamatan Denpasar Selatan, Kota Denpasar NI MADE MIA WULANDARI; I WAYAN WINDIA; I MADE SARJANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.9, No.1, Januari 2020
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Strategies for Realizing Ecotourism in the Subak of West Intaran of SouthDenpasar Sub-District, Denpasar City Institutional development is a very important component in the success of agriculturaldevelopment. Institutions that have an important role in agricultural development in Baliare the subak system. At the present day, Subak faces a serious challenge to maintain itsexistence. One of the concepts offered to overcome the problem of subak is throughintegrating agriculture with tourism. The synergy between agriculture and tourism isdeveloped for example through various forms such as agrotourism and ecotourism. Onesubak that embraces the concept of ecotourism but still needs to be developed is theSubak of West Intaran.This study aims to determine the potential of Subak of West Intaran and the strategies torealize the ecotourism. Data collection was conducted through in-depth interviews andquestionnaires through six key informants. Then the data were analyzed using theSWOT analysis method and IFAS & EFAS matrix analysis.The results showed that Subak of West Intaran did not fully meet the 6A ecotourismrequirements and was in one quadrant with IFAS value of (1.56) and EFAS value of(0.72) which means that West Intaran Subak is strong and has a high chance of beingdeveloped into ecotourism. Recommendations that can be given to Subak of WestIntaran, namely the government need to affirm regulations to forbid the selling ofagricultural land, support for the preservation of subak must be given to all levels ofsociety, and the establishment of an Ecotourism Management of West Intaran Subak.

Development Strategy of Tourism Village in Belimbing Village, Pupuan District, Tabanan Regency I MADE ADI DHARMAWAN; I MADE SARJANA; I DEWA AYU SRI YUDHARI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.3, No.1, Januari 2014
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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The aims of study are to carry out the potential of Belimbing Village which is seen from four aspects those are Strength, Weakness, Opportunity, and Threat, and also to know the strategy of development of rural tourism in Belimbing Village. This study based on quantitative and qualitative method. Quantitative data was directly from observations and interviews with the questionnaires besides, the supporting data was from library resource. Based on analysis result, Internal factors (a) strength : beautiful and conservation of nature are the most significant influence on the development of rural tourism in Belimbing Village, (b) Weakness : Belimbing village is not ready to receive the tourists, since the lack quality of the environmental cleanliness. External Factors (a) opportunity : the most important factor of opportunity is the value of the people who always maintain and preserve traditional cultural, (b) Threat : the most important threat is the threat of competition with others regions in the development of rural tourism. Based on SWOT analysis obtained the development strategy such as follows; (a) S-O strategy is the development of rural tourism in order to maintain the attraction and promotion in Belimbing village. (b) W-O Strategy is to improve the facilities and infrastructure, (c) S-T strategy is outreach to the local people, in order to increase security and defense, (d) W-T strategy is the strategy of administration and management of Belimbing village as well as language training and tour guiding to the local people. Therefore, the priority that can be done in developing rural tourism and to maintain its attraction by providing tourism packages or tracking map and also to order the local are properly. Keyword : potential, SWOT analysis, tourism village

Faktor-Faktor yang Menghambat Partisipasi Petani Subak Abian Sari Boga dalam Pengembangan Ekowisata di Banjar Kiadan, Desa Pelaga, Kecamatan Petang I KADEK ARIANTA; I KETUT SURYA DIARTA; I MADE SARJANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.1, Januari 2015
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract Factors that Inhibiting Participation of Subak Abian Sari Boga Member in Ecotourism Development at Kiadan Village, Petang District. World Tourism Organization (WTO), revealed there are some new developments in the world of tourism, namely the tendency of the global community to get back to nature. Thus the interest of tourists to travel to natural places become greater. This trend is the trigger for the development of tourism based on the natural environment. One of the villages that develop ecotourism in Bali is Kiadan village, which is located in Badung regency. Ecotourism in the village is in synergy with Subak Abian Kiadan. problem that appears is lack participation of subak member in the development of ecotourism. Purpose of this research is to determine the factors that hinder participation members of Subak in the development of ecotourism. Factor analysis method is used to answer the research objectives. The variables in this analysis include internal factors and external factors. Factor analysis generate four new factors with eigenvalue> 1. these four factors can explain 65.943% of the total variance parameters that affect the inhibition of Subak members' participation in the development of ecotourism. These four factors that hinder participation in the development of ecotourism Subak members, namely: (1) the distribution factor of information, communication, benefits and improving incomes; (2) social environmental factors, fulfilling the needs of households and benefits for farming; (3) the compatibility factor of kind of work and farm income; and (4) the location of ecotourism and exclusivity factor farmer involvement. Keywords: Participation, Farmer, Subak Abian, Ecotourism

Peranan Kelompok Tani Sehat terhadap Keberhasilan Penyaluran Pupuk Bersubsidi di Nagori Dolok Marlawan Kabupaten Simalungun Provinsi Sumatera Utara SINTIKHE AMELIA SIMANJUNTAK; I KETUT SURYA DIARTA; I MADE SARJANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.9, No.3, Desember 2020
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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The Role Of “Sehat” Farming Group on Distributing Subsidized Fertilizer Successfully In Nagori Dolok Marlawan, Simalungun District, North Sumatera Farming group has important role on rural development strategy. For supporting inclination of agriculture products, farming group act as distribution of subsidized fertilizer to farmers so that famers can manage their land properly. The role also can be done by Farming Group “Sehat” in Nagori Dolok Marlawan, Simalungun District, North Sumatera. The mechanism of subsidized fertilizer could be done the official government help farming group board on calculating the need of fertilizer for farming group members. The data should be collected directly from farmers and the results of calculation must be created as Rencana Definitif Kebutuhan Kelompok (RDKK) or definitive plan for group need. The research explore the role of Farming Group “Sehat” on distributing subsidized fertilizer fairly to all of its member. Data on this research was generated by interviewing key informants and distributing questionnaire to the farmers. The data had been analyzed with statistical methods and presented with qualitative description. The research figure out that three variable of farming group role such as farming group preparing RDKK data, farming groups provide RDKK data to distributors and farming groups when distributing fertilizer that have supported a good system on distributing subsidized fertilizer. However a variable that is internal and external factors of farmers was defined as obstacle ondistributing subsidized fertilizer. Because of those findings, it can be conclude that Farming Group “Sehat” can create good RDKK and distribute subsidized fertilizer effectively.

Pola Interaksi Sosial Anggota Subak Hindu dan NonHindu di Subak Pemaket Awen Selatan Desa Pengambengan, Kecamatan Negara, Kabupaten Jembrana I WAYAN NIKA ASTIAWAN; I KETUT SURYA DIARTA; I MADE SARJANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.2, April 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Pattern Of Interaction Social In Members Of Hindu And Non Hindu In Subak Pemaket Awen Selatan Pengambengan Village Negara Subdistrict Jembrana Regency Subak is a customary law community that has socio-agrarian-religious-economic characteristics, Subakof Pemaket Awen Selatan is one of subaks in Bali which has members of Hindu and Non Hindu. Religious differences embraced by members of Subak Pamekat Awen Selatan have led to the potential for conflict. This study was located in Subak Pembaket Awen Selatan, Pengambengan Village, Sub-District of Negara, Jembrana District. The study was conducted from January to March 2017. The data collection used snowball sampling method, that is by determining the number of samples of each religion that consisted of 15 people. Method of analyzing data used descriptive qualitative method. The results showed that the pattern of interaction in Subakof Pembaket Awen Selatan is categorized into two, namely the associative patterns (cooperation, help, and accommodation) and dissociative patterns (contravenes and conflicts). The communication pattern in Subak Pembaket Awen Selatan was heterophilic that is, the communication that occurs between different beliefs and backgrounds. The interaction model explains the limits of values and beliefs shared by each religion. These limits are activities that may and should not be done when Hindu and non-Hindu members interact and perform the six tasks and functions of subak.

Persepsi Petani terhadap System Of Rice Intensification (SRI) di Subak Yeh Anakan, Kecamatan Negara, Kabupaten Jembrana I KADE NOPA SASTRA WIRAWAN; I DEWA PUTU OKA SUARDI; I MADE SARJANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.2, April 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract Farmers’ Perception on the System of Rice Intensification (SRI) in Subak Yeh Anakan, Negara District, Jembrana Regency The need for the agricultural sector is increasing; various policies have been taken by the government to increase rice production in Indonesia. SRI is one approach to rice cultivation practice that emphasizes the management of soil, plants, and irrigation water through the group empowerment based on environmentally-friendly activities. The purpose of this study was to determine the perception of farmers on SRI in Subak Yeh Anakan, in Jembrana Regency. The scope of this research was the study of the perception of one of the central government programs namely SRI which is located in the district of Negara. This study used qualitative descriptive analysis. Based on the survey results, it was revealed that the perception of farmers on SRI in Subak Yeh Anakan was classified into good category by achieving a score of 76.76%. For the development of the SRI programs in Subak Yeh Anakan to be sustainable, it is suggested that the Government of Jembrana through the Department of Agriculture and Forestry should more intensively provide guidance to farmers and agricultural extension personnel should develop technical extension that can encourage farmers to adopt SRI independently.

Efektivitas Komunikasi Pemasaran Benih Padi Produksi Koperasi KUAT Subak Guama I GEDE WEDA WIRTAWAN; I DEWA PUTU OKA SUARDI; I MADE SARJANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.4, Oktober 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Effectiveness of Marketing Communication for KUAT Cooperative Production of Rice Seedsat Subak of Guama KUAT Cooperative of Guama Subak manages a business unit carried out by Subak ofGuama, one of which is an effort to breed rice seeds. The purpose of this research is todetermine the communication competencies of the marketing officer of the KUATCooperative of Guama Subak so that the seeds produced can be sold very well and tofind out how effective the marketing communication of the KUAT Cooperative ofGuama Subak is on rice seed products.Communication is said to be effective if there arecognitive, affective, and conative indicators. The study took place in the KUATCooperative, Subak of Guama, Marga Sub-District, Tabanan Regency. The purpose ofthis study was to determine the communication competencies of marketing officers anddetermine the effectiveness of rice seed marketing communications carried out byKUAT Cooperative of Subak of Guama. The method used is a qualitative descriptiveanalysis method. Based on the results of the study, the communication competence ofthe KUAT rice seed marketing officer of Guama Subak was classified as highlycompetent with an average score of 23.37. The effectiveness of marketingcommunication is categorized as very effective with an average score of 77.3. Theeffectiveness of communication is shown cognitive indicators, consumers know thecharacteristics of rice seeds. Affective indicators, consumers are happy and interested inrice seeds and conative indicators, consumers decide to buy and use rice seeds.

Pemberdayaan Petani Hortikultura (Kasus Kelompok Tani Werdhi Guna Desa Pempatan, Kecamatan Rendang, Kabupaten Karangasem) I KOMANG JUNIARTA; I MADE SARJANA; NYOMAN PARINING
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.1, Januari 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Empowerment of Horticultural Farmers: The Case of Werdhi Guna Farmer Group of Pempatan Village, Rendang District, Karangasem Regency Pempatan Village, Rendang District, Karangasem Regency has great vegetable potential, but farmers have not been able to utilize the condition well. There needs to be empowerment to increase farmer's income and farmer's prosperity. The purpose of this research is to know (1) horticultural potential (2) process of empowering horticulture farmers. This research used qualitative and quantitative analysis methods. The results showed the potential of vegetable horticulture (Olericulture) in Werdhi Guna Farmer Group with the achievement of score 4.2 with the good category meaning that Werdhi Guna Farmer Group has a tropical area and is suitable for horticultural cultivation. Horticultural plants grow with maximum results, seen from the fact that vegetable crops are fertile although obstacles still persist such as the limited availability of water for watering plants. As for the empowerment of farmers, it is of good category with averageachievement score of 3.9 meaning that the farmers play an important role in horticultural cultivation and the importance of government roles given to Werdhi Guna Farmer Group in enhancing knowledge or innovation in agriculture. In this research, it is suggested that farmers in Werdhi Guna Farmer Group are expected to be able to increase their horticultural products in order to be able to compete in the market to improve farmer's welfare, and of course to promote vegetable farming (Olericulture) and the government should pay more attention to horticultural farmers and provide support in the form of aid and training that can make them able to increase their farming.

Pengembangan Kapasitas Subak CuculanSebagai Wahana Belajar Petani di Desa Pemogan Kecamatan Denpasar Selatan Kota Denpasar NANDA AGITA SAPUTRI; I GEDE SETIAWAN ADI PUTRA; I MADE SARJANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.3, Juli 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

The Development of Subak of Cuculan Capacity as a Learning Facility for Farmers in the Pemogan Village, the Sub-District of South Denpasar, Denpasar City Capacity development is the process of building the capacity of individuals, groups, or organizations. Subak is a farmer organization in Bali. The study aimed to describe the capacity of Subak Cuculan as a learning facility for farmers, to describe the function of learning facility of farmers in Subak Cuculan, to analyze the relationship between Subak Cuculan capacity and the function of learning facility of farmers in the Subak Cuculan, and to analyze the development of Subak Cuculan capacity as an effective farmer learning facility. The research location was determined in Pemogan Village purposively by the population of 50 people and the sample was 44 people based on the slovin formula and the data were analyzed by descriptive analysis and rank spearman statistical test. Subak Cuculan capacity is classified as moderate category.The function of the farmers' learning facility in Subak Cuculan is classified in the high category. Capacity of Subak Cuculan and the learning facility function in Subak Cuculan have significant relation of 59%. Subak Cuculan capacity building efforts can be analyzed in physical and non-physical form by identifying problems, problem formulation, and finding solutions for problem solving. Subak Cuculan members are expected to be more passionate in carrying out their farming and more active in utilizing the learning facility in Subak Cuculan. It is also expected that good cooperation from all related parties, namely Subak Cuculan farmers, the agricultural extension agents in South Denpasar, and the Department of Agriculture and Horticulture of Denpasar City in the development of capacity of Subak Cuculan as a learning facility for the farmers.

Strategi Pengembangan Pariwisata Berbasis Pertanian di Desa Pelaga Kecamatan Petang Kabupaten Badung I PUTU MAYUN MAHENDRA; I GDE PITANA; I MADE SARJANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Strategy for Developing Agriculture-Based Tourism in Pelaga Village, Petang District, Badung Regency This study aims to identify internal factors in terms of strengths and weaknesses as well as external factors, namely opportunities and threats using SWOT analysis method to determine strategies in developing agriculture-based tourism in Pelaga Village, Petang Sub-District, Badung Regency. Determination of key informants was done by purposive sampling technique. The data collection method was conducted using FGD (Focus Group Discussion) method. The results of research show that strategies that can be carried out for the development of agriculture-based tourism in Pelaga Village, Petang Sub-District, Badung Regency are the Strengths-Opportunities strategies, namely developing agriculture-based tourism and maintaining various tourist attractions and promotion strategies. The Strengths-Threats Strategies can be done in two ways, namely the strategies of designing rules related to tourism areas and providing extension to the people of Pelaga Village. Weaknesses-Opportunities strategies that can be done is the arrangement of tourism locations. Weaknesses-Threats strategies that can be given are to provide tourism skills and knowledge training to the Pelaga Village community.

Co-Authors DESAK GEDE MAYA AGREVINA I Dewa Ayu Sri Yudhari I Dewa Putu Oka Suardi I Gde Pitana, I Gde I Gede Setiawan Adi Putra I GEDE WEDA WIRTAWAN I GUSTI AYU AGUNG LIES ANGGRENI I GUSTI BAGUS PREMA JAYA I GUSTI NGURAH MAHA YASTRAWAN I KADE NOPA SASTRA WIRAWAN I KADEK ARIANTA I Ketut Suamba I Ketut Surya Diarta I KOMANG JUNIARTA I MADE ADI DHARMAWAN I MADE PRASADA ARY WIRAWAN I PUTU MAYUN MAHENDRA I WAYAN DEDI SURYAWAN I WAYAN NIKA ASTIAWAN I WAYAN SUI SUADNYANA I WAYAN WINDIA IDA AYU GDE PURNA DEWI Ida Ayu Listiya Dewi IKE IMADE BAYU KURNIAWATI IRVAN MUTTAQIEN KADEK DWI SUPUTRA CANDRA SATRYASA LEDI INUSUKA GINTING NANDA AGITA SAPUTRI NI KADEK AYU PUTRI DITA SARI NI KOMANG TRI ASTRINI NI LUH MADE PRADNYAWATHI NI MADE DWI SUTRA PRAMASANTI NI MADE MIA WULANDARI NI MADE SUKRAENI ASIH Ni WAYAN SRI ASTITI Nyoman Parining NYOMAN SUTJIPTA SAGUNG DIAH NIRMALASARI SINTIKHE AMELIA SIMANJUNTAK WAYAN SUDARTA

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