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<![CDATA[MODAL SOSIAL DALAM PENGEMBANGAN SIMANTRI UNTUK PEMBERDAYAAN PETANI DI BALI ]]>
<![CDATA[Parining, Nyoman]]>
<![CDATA[ dwijenAGRO Vol 2 No 1 (2011): dwijenAGRO ]]>
Publisher : <![CDATA[Program Studi Agribisnis Fakultas Pertanian Universitas Dwijendra ]]>
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DOI: 10.46650/dwijenagro.2.1.268.%p
<![CDATA[Makalah yang berjudul â??Modal Sosial Dalam Pengembangan Simantri Untuk Pemberdayaan Petani Di Baliâ? penulisannya berdasarkan penelitian pada pendamping simantri dan studi komparasi dari kepustakaan yang dirangkum dari beberapa jurnal tentang modal social, pemberdayaan masyarakat, peranan modal social dalam pemberdayaan masyarakat, produk pertanian berkelanjutan yang merupakan hasil dari petani kelompok simantri. Hasil penelitian dan studi komparasi mendapatkan bahwa modal social terutama kerjasama, jaringan dan nilai-nilai yang sangat bermanfaat dalam pemberdayaan petani terutama memperluas jaringan, kerjasama dan peningkatan kualitas manusia seperti peningkatan pengetahuan tentang pertanian berkelanjutan. Pemerintah Bali agar menambah kelompok yang tergabung dalam kelompok simantri sehingga pembagiannya secara merata dan tidak memunculkan kecemburuan social. Kata kunci: modal sosial, pemberdayaan masyarakat simantri, pertanian berkelanjutan]]>
<![CDATA[PELUANG PASAR SALLACA WINE ]]>
<![CDATA[Parining, Nyoman]]>
<![CDATA[ dwijenAGRO Vol 1 No 2 (2010): dwijenAGRO ]]>
Publisher : <![CDATA[Program Studi Agribisnis Fakultas Pertanian Universitas Dwijendra ]]>
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DOI: 10.46650/dwijenagro.1.2.390.%p
<![CDATA[Buah Salak Bali yang habitat aslinya di desa Sibetan, terjadi kelebihan supplai pada saat panen raya, dan kekurangan pada saat musim paceklik. Hal ini menyebabkan harga sangat murah pada saat salak berlimpah di pasaran. Kejatuhan harga salak saat musim panen raya melatar belakangi perusahaan untuk mengolah buah salak menjadi minuman wine salak.CV. Dukuh Lestari yang memproduksi wine salak di Dusun Dukuh di Desa Sibetan menjadi tempat untuk mendapat data dalam penulisan paper ini. Sallaca wine yang memanfaatkan jasa mikroba Saccharomyces cerevisiae, mempunyai peluang pasar yang cukup baik, mengingat faktor-faktor yang mendorong peningkatan permintaan juga sangat baik seperti peningkatan jumlah wisatawan manca negara, pajak impor wine luar negeri sangat tinggi dan pola konsumsi wine oleh konsumen domestika meningkat. Namun market share wine lokal termasuk sallaca wine masih rendah dan mempunyai peluang yang sangat besar untuk dikembangkan di masa yang akan datang. Perluasan jangkauan pasar wine salak belum dilakukan oleh perusahaan karena produksi masih terbatas dan belum diketahui secara pasti tanggapan konsumen terhadap rasa dan kualitas wine salak. Untuk itu disarankan agar pihak managemen perusahaan segera melakukan penelitian tentang tanggapan konsumen mengenai rasa dan kualitas wine salak.Kata Kunci: Salak, Sallaca wine, Saccharomyses cerevisiae, Market Share.]]>
<![CDATA[Pengaruh Bauran Pemasaran terhadap Keputusan Konsumen Membeli Produk Hijau di Ubud Organic Market, Kecamatan Ubud, Kabupaten Gianyar ]]>
<![CDATA[LUH GEDE NANDA PRADNYAHERA TRIAYUNI]]>;
<![CDATA[NYOMAN PARINING]]>;
<![CDATA[PUTU UDAYANI WIJAYANTI]]>
<![CDATA[ Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.9, No.2, Juli 2020 ]]>
Publisher : <![CDATA[Agribusiness Study Program, Faculty of Agriculture, Udayana University ]]>
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<![CDATA[The Effect of Marketing Mix on Consumer Decisions to Buy Green Products in Ubud Organic Market, Ubud Sub-District, Gianyar Regency. Public awareness about health and the environment has led to increased market demand for green products. Ubud Organic Market is a market that provides a variety of green products to meet market demand for green products. The purpose of this study was to determine the effect of the marketing mix on consumer decisions to buy green products and the most dominant variable in influencing consumers to buy green products in the Ubud Organic Market. The sampling technique was conducted by using purposive sampling with 42 respondents. The analysis technique used is descriptive analysis and SEM-PLS analysis with the help of the SmartPLS 3.0 program.The results of this study indicate that product and price variables respectively have a positive and significant effect onpurchasing decisions of green products, while place and promotion variables have a positive but not significant effect onpurchasing decisions of green products. Product variable has a dominant influence on consumers' decision to buy green products. Ubud Organic Market organizer advised to improved product quality sold. Management of similar green market needs to be considered because it can answer consumers desire to shop more than once at Ubud Organic Market. Promotion can be done in new ways to help spread information about the market.]]>
<![CDATA[Strategi Pemasaran Pupuk Organik PT Biotek Indonesia Hijau Untuk meningkatkan Kinerja Perusahaan ]]>
<![CDATA[LUH PUTU DEWI SUKMAYANTI]]>;
<![CDATA[KETUT BUDI SUSRUSA]]>;
<![CDATA[NYOMAN PARINING]]>
<![CDATA[ Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.2, April 2015 ]]>
Publisher : <![CDATA[Agribusiness Study Program, Faculty of Agriculture, Udayana University ]]>
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<![CDATA[Abstract Marketing Strategies of Organic Fertilizers at PT Biotek Indonesia Hijau to improve the Performance of the Company This study aimed at identifying and determining the internal environment (strengths and weaknesses) and the external environment (opportunities and threats), the position of the business and marketing strategies that should be implemented by PT BIH based on the current position of the company. The method of analysis used in this study was the analysis of the corporate environment, which consists of a matrix of IFE (Internal Factor Evaluation), EFE matrix analysis (External Factor Evaluation), and analysis of the BCG matrix (Boston Consulting Group). The results of the analysis of the IFE matrix was that PT BIH had a score of 2.50. The results of the analysis of EFE matrix was that PT BIH had a score of 3.15. BCG matrix analysis through the analysis of market growth rate and relative market share, it is known that in 2013 Biobali had a growth rate of 2.30% and the market value of the relative market share of 2.40%. PT BIH position was in the cell of Cash Cows. This means that companies with a market share is relatively large and at the same time only operate at a low market or not grow. Based on the position of the company, it can be produced alternative strategies that should be applied to the company, the product development strategy Product Development Strategy and Concentric diversification strategy. Keywords: Marketing Strategy, Organic Fertilizer, IFE, EFE, BCG.]]>
<![CDATA[Strategi Pemberdayaan Kelompok Wanita Tani Sanur Asri Lestari dalam Pengembangan Urban Farming di Desa Sanur Kauh, Kecamatan Denpasar Selatan ]]>
<![CDATA[NI KADEK SRI UTARI]]>;
<![CDATA[I GEDE SETIAWAN ADI PUTRA]]>;
<![CDATA[NYOMAN PARINING]]>
<![CDATA[ Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.9, No.3, Desember 2020 ]]>
Publisher : <![CDATA[Agribusiness Study Program, Faculty of Agriculture, Udayana University ]]>
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<![CDATA[Strategy For Empowerment Of Women’s Farmer Group Sanur Asri Lestari In The Development Of Urban Farming In Sanur Kauh Village, Kecamatan Denpasar Selatan Sanur Asri Lestari Women Farmers Group (hereafter KWT) is a women farmers organization consisting of 34 members in the village of Sanur Kauh. It is designated asKawasan Rumah Pangan Lestari (KRPL), a project that aims to increase ??green areas, realize food security, and increase family income through the utilization of vacant land and owned yard. The purpose of this research is to develop strategies and efforts to empower KWT. Research methods include (1) interviews with respondents and key informants (2) IFAS and EFAS matrix analysis, (3) formulation of alternative strategies with SWOT. The strategy that needs to be implemented is a growth strategy by introducing technological innovations such as drip irrigation. With IFAS matrix value of 3.10 and EFAS matrix value of 3.0, the IE matrix is ??in cell I (3.0 - 4.0). The result of empowering KWT proves that human development and business development are in good categories, institutional / organizational development in medium category, and environmental development in very good category. The KWT management organize activities that support group development such as hydroponic workshops to develop more diverse products while simultaneously managing the KWT garden gladually. The KWT members made direction board to go to KWT garden, they alsocreating attractive logos and packaging designs. The government or related institutions provide training and assistance to KWT.]]>
<![CDATA[Analisis Bauran Promosi Kopi Luwak di UD Cipta Lestari Desa Pujungan Kecamatan Pupuan Kabupaten Tabanan ]]>
<![CDATA[NI PUTU WINDA PURNAMI DEWI]]>;
<![CDATA[RIA PUSPA YUSUF]]>;
<![CDATA[NYOMAN PARINING]]>
<![CDATA[ Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.4, Oktober 2015 ]]>
Publisher : <![CDATA[Agribusiness Study Program, Faculty of Agriculture, Udayana University ]]>
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<![CDATA[ Abstract Analysis of Promotion Mix Kopi Luwak at UD Cipta Lestari Pujungan Village Subdistrict Pupuan Tabanan Coffee is a kind of beverage derived from the coffee bean processing plants. Coffee classified into the genus Coffea Rubiaceae family. There are three known types of coffee plants in Indonesia including arabic coffee, robusta coffee and coffee Liberika. One of the products processed coffee produced and considered to have a huge business potential in Indonesia even in the world is the civet coffee. Kopi Luwak coffee is produced from the fermentation process through the stomach mongoose or weasel that eats ripe coffee cherries are then removed in the form of feces. This study aims to determine the promotional mix of civet coffee conducted by UD. Cipta Lestari which includes advertising, personal selling, sales promotion, public relations, and direct sales as well as to determine what the obstacles faced by the company in the application of the promotional mix. Methods of data collection in this study using observation, interviews, documentation and literature. The method used is descriptive qualitative analysis. The results showed that the company has already carried out promotions through all the variables of the promotional mix includes advertising, personal selling, sales promotion, public relations, and direct marketing as well as the obstacles faced by companies in the application of the promotional mix namely obstacles on promotional costs and shortages of raw materials. Keywords: promotion mix, civet coffee, direct marketing]]>
<![CDATA[Faktor-Faktor yang Mempengaruhi Frekuensi Pelanggan Berbelanja Produk Fresh Food di Tiara Dewata Denpasar ]]>
<![CDATA[NOVITA A. P. SILALAHI]]>;
<![CDATA[DWI P. DARMAWAN]]>;
<![CDATA[NYOMAN PARINING]]>
<![CDATA[ Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.1, No.2, Oktober 2012 ]]>
Publisher : <![CDATA[Agribusiness Study Program, Faculty of Agriculture, Udayana University ]]>
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<![CDATA[ABSTRACT Factors Affecting the Frequency of Shopping Customers Fresh Food Products at Tiara Dewata Denpasar The experiment aimed to determine the factors that affect the frequency of customer shopping fresh food products at Tiara Dewata, to find a significant difference between customers who frequently shop and rarely go shopping, to determine what factors most influence the differences in the frequency of customers who frequently shop and rarely buy fresh food products Tiara Dewata. Selection of study sites deliberate. Data analysis method used in this research is the analysis Discriminant were processed using SPSS 13 software for windows. The results showed that there are three variables that affect the frequency of customer shopping fresh food products is support facilities, promotion, and comfort. There are significant differences (real) between groups often shop with a rare group shopping. The difference is that groups often shop has a good assessment of the three variables that affect the frequency of shopping for customers, while the group who rarely shopped have a poor assessment of the three variables that affect the frequency of customer shopping. It can be seen from the above group average values ??are often higher than the average value of the group rarely smaller. The most influential factors are frequency differences shopping facilities to support customers. Keyword: frequency of customer shopping, fresh food products]]>
<![CDATA[Faktor-faktor yang Berperan dalam Keputusan Konsumen Mengkonsumsi Produk Susu Bubuk Dancow Instant Enriched di Kota Denpasar ]]>
<![CDATA[LUH GEDE GITA SARASWATI]]>;
<![CDATA[I KETUT SUAMBA]]>;
<![CDATA[NYOMAN PARINING]]>
<![CDATA[ Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.4, Oktober 2015 ]]>
Publisher : <![CDATA[Agribusiness Study Program, Faculty of Agriculture, Udayana University ]]>
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<![CDATA[Abstract Factors that Plays Role in Consumer’s Decision of Consuming Dancow Instant Enriched Powdered Milk in Denpasar. The purpose of this study was to determine any factors that play a role in the consumer's decision to consuming Dancow Instant Enriched milk powder , the role of indicators to variable, and the role of indicators of consumer’s decision to consume Dancow Instant Enriched milk powder in Denpasar. Data collection method used in this research is interview and documentation study. Method used is quantitative method, where variables are measured with an ordinal scale. The data is then processed using confirmatory factor analysis. Based on the results of this study concluded that the variables that have the largest share of the consumer's decision is variable X4, X2 and X5. X6 has the lowest variable part of the consumer's decision to consume Dancow Instant Enriched milk powder. Indicators of variables X1, X2, X3, X5, and X6 are equally important by 50%. indicator x43 has the biggest role value to variable X4 which is equal to 28.8%. Indicator x81 has the biggest role value to variable X8 which is equal to 42.2%. Indicators that have the biggest role to the consumer's decision to consume Dancow Instant Enriched milk powder is indicator x43 with the role value 9.81%. Indicators that have the second biggest role value is indicator x42 with 9.54%. The role value of indicators x21 and x22 is equal to 9.18%. Keywords: consumer decision, factor analysis, Dancow Instant Enriched]]>
<![CDATA[Strategi Pengembangan Kelompok Pengrajin Pandan Wangi di Desa Tumbu, Kecamatan Karangasem, Kabupaten Karangasem, Provinsi Bali ]]>
<![CDATA[PUTU ASRI CIPTA LESTARIANI]]>;
<![CDATA[NYOMAN PARINING]]>;
<![CDATA[I KETUT SURYA DIARTA]]>
<![CDATA[ Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021 ]]>
Publisher : <![CDATA[Agribusiness Study Program, Faculty of Agriculture, Udayana University ]]>
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<![CDATA[Pandan Wangi Craftsmen Group Development Strategy in Tumbu Village, Karangasem District, Karangasem Regency, Bali Province Tumbu Village is located in Karangasem District, Karangasem Regency, Bali Province with an area of approximately 400 Ha, with a residential area in its center. Tumbu Village has abundant potential and wealth with a series of hills, rice fields, gardens. The village borders the sea, overlooking the southern Lombok Strait. Tumbu Village is the center of pandanus mat craftsmen in Karangasem Regency. The purpose of this study is to determine internal and external factors and strategies of the Pandan Wangi Craftsmen Group development process in Tumbu Village, Karangasem District, Karangasem Regency. The results show that the internal factor that became a force in the Pandan Wangi Craftsmen Group Development is to have raw materials that are available continuously. An internal factor which is a weakness in the development of the Pandan Wangi Craftsmen Group is the relatively small number of members. While the external factor that became an opportunity in the development of the Pandan Wangi Craftsmen Group that Tumbu Village which has a tourist attraction in Soekasada Ujung Park and the challenge is that raw materials decline during the prolonged dry season and prices soar up. The Pandan Wangi Craftsmen Group Development Strategy is obtained from the results of the SWOT Matrix.]]>
<![CDATA[Dampak Program Simantri 245 Banteng Rene terhadap Subak Renon di Kecamatan Denpasar Selatan, Denpasar ]]>
<![CDATA[AHMAD SURYA JAYA]]>;
<![CDATA[I WAYAN WINDIA]]>;
<![CDATA[NYOMAN PARINING]]>
<![CDATA[ Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.2, April 2017 ]]>
Publisher : <![CDATA[Agribusiness Study Program, Faculty of Agriculture, Udayana University ]]>
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DOI: 10.24843/JAA.2017.v06.i02.p15
<![CDATA[Impact of 245 Rene Bull Simantri Program on Subak Renon in South Denpasar District, DenpasarSimantri is one of the strategies in order to accelerate the adoption of agricultural technology by integrating the agricultural sector into supporting sectors in accordance with the potential of each region. The purpose of this study was to analyze and describe the impact of 245 Rene Bull Simantri program on Subak Renon Renon.The choice of research location was made on purpose with consideration that the Subak location was within the urban areas. The existence of Simantri program in in Subak did not run well. Subak Renon which are adjacent to several other Simantri already capable of utilizing livestock waste into fertilizer. The 30 samples were taken out of 102 members of Subak, using a sampling technique of random sampling. The data were collected through interviews, observation and documentation. The data analysis used descriptive methods.The results showed that there was no impact of 245 Simantri program on Subak Renon in terms of increased cropping intensity, the institutional development supporting agricultural activities, the increase of farmers' income, the area of organic lands, the creation and the development of organic agriculture and infrastructure in the region of Subak Renon, so that the activities of 245 Rene Bull Simantri Renon were inactivated. The suggestion that can be made by the writer associated with this study is that the government is expected to reactivate back 245 Rene Bull Simantri in Renon and the provincial and municipal governments are expected to provide competent assistance counselors and fund assistance in order to give a positive impact on Subak Renon.]]>
