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All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Record and Library Journal Edulib Jurnal Kajian Informasi & Perpustakaan LIBRARIA PROSIDING KOMUNIKASI
Neneng Komariah
Fakultas Ilmu Komunikasi
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health

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Journal : Record and Library Journal

 1 
Emotional Branding as an Effort to Improve the Quality of Library Service in Order to Increase the Use of Library Komariah, Neneng; Rodiah, Saleha; Saepudin, Encang
Record and Library Journal Vol 2, No 2 (2016): Juli-Desember
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (26.491 KB) | DOI: 10.20473/rlj.v2i2.3070

Abstract

This paper is a study of implementation of emotional branding in library services.    Emotional branding is a new paradigm in marketing world. It means create emotional nuance and its objective is to create an emotional nearness between a brand and its consumer. The library as an institution which provide information services may implement emotional branding concept in creating emotional nuance which will build emotional nearness between the library and its users. It is hope that the emotional nearness  will create users’ satisfaction and  loyality, so the use of library will  increase. Emotional branding in library can be created through working performance of librarian who always try to create and maintain good relationships with users. Some strategies could be implemented, those are always ask the user first, ask their name and try to remember it, know information which usually needed, tell them when there is new information which relevant for them, create a situation that librarian always ready to help, show them that the librarian like to discuss with them, be a good listener, the librarian should be wear uniform with name tag, and be a mobile staff and ask the user if they need some helps.  The implementation of emotional branding in library services need a crucial change in mindset of library management in order to provide qualified services which suitable with users’ demand.   
Emotional Branding as an Effort to Improve the Quality of Library Service in Order to Increase the Use of Library Komariah, Neneng; Rodiyah, Saleha; Saepuddin, Encang
Record and Library Journal Vol 2, No 2 (2016)
Publisher : D3 Teknisi Perpustakaan Fakultas Vokasi Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (553.005 KB) | DOI: 10.20473/rlj.V2-I2.2016.188-197

Abstract

This paper is a study of implementation of emotional branding in library services.    Emotional branding is a new paradigm in marketing world. It means create emotional nuance and its objective is to create an emotional nearness between a brand and its consumer. The library as an institution which provide information services may implement emotional branding concept in creating emotional nuance which will build emotional nearness between the library and its users. It is hope that the emotional nearness  will create users’ satisfaction and  loyality, so the use of library will  increase. Emotional branding in library can be created through working performance of librarian who always try to create and maintain good relationships with users. Some strategies could be implemented, those are always ask the user first, ask their name and try to remember it, know information which usually needed, tell them when there is new information which relevant for them, create a situation that librarian always ready to help, show them that the librarian like to discuss with them, be a good listener, the librarian should be wear uniform with name tag, and be a mobile staff and ask the user if they need some helps.  The implementation of emotional branding in library services need a crucial change in mindset of library management in order to provide qualified services which suitable with users’ demand.
TRAINING OF INFORMATION TECHNOLOGY IN WEST JAVA SUMEDANG-REGIONAL LIBRARY AS AN EFFORT ON DIGITAL LITERACY EDUCATION Komariah, Neneng; Saepudin, Encang
Record and Library Journal Vol 5, No 2 (2019)
Publisher : D3 Teknisi Perpustakaan Fakultas Vokasi Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/rlj.V5-I2.2019.129-135

Abstract

Background of the study: The Internet has become part of society's daily life. But the phenomenon shows that not all people are Able to use information technology and the Internet efficiently, and the information disseminated through the internet is not entirely quality information. Therefore, Internet users need digital literacy skills, that is the ability to use information technology efficiently and the ability to find, Evaluate, use, make information, and use it wisely, and lawfully. The problem is who should be held responsible to digital literacy education for the community. Public libraries can play a role in the digital literacy education for the community.Purpose: This study aims to find out how the management of ICT education in the Regional Public Library (PUSDA) of Sumedang Regency, West Java, as an effort for digital literacy education community.Method: The research method used is a qualitative method with descriptive analysis, and the data collection techniques with observation, interviews, focus group discussions, and literature study.Findings: The result shows the subject taught in ICT with the relevant training on participants' needs. The participants are students and jobless. Most of of participants did not have Reviews their own computer, they were very happy to take part in the ICT training in the library because it was free. Teachers are library staff and outside personnel assistance. Computer used are owned by the library and donations from industry. The way of teaching was easy to understand and the participants could practice using computers and search the internet. The PUSDA staff organized the training with enthusiasm.Conclusion: There are some aspects that are already owned by the public library which will support the implementation of digital literacy education effectively and efficiently. Among them is the library already has computer facilities, has a staff of professionals, and already has access to sources of digital information online
Co-Authors Agung Budiono Agus Rusmana Andri Yanto, Andri Chairisnaeni, Winda Edwin Rizal Encang Saepudin Evi Nursanti Rukmana, Evi Nursanti Fitri Perdana, Fitri Giovanni, Farleynia iwan koswara, iwan Lestari, Syahnaz Yuliana Nuning Kurniasih Nurfarida, Laila Pawit M Yusup Pawit Muhammad Yusup, Pawit Muhammad Prijana Prijana Ruyadi, Ida Saepuddin, Encang Saleha Rodiah Setyo, Sigit Yunus Winoto