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All Journal Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Indonesian Journal for Social Responsibility
Suhartini Karim
Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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KUALITAS PELAYANAN FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA Dian Eka; Yulia Hamdaini; Suhartini Karim
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 16, No 2 (2018): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.565 KB) | DOI: 10.29259/jmbs.v16i2.6948

Abstract

Tujuan Penelitian: Tujuan penelitian ini adalah pertama untuk mengetahui kualitas pelayanan di Fakultas Ekonomi Universitas Sriwijaya. Kedua untuk mengetahui indikator yang memiliki nilai kepuasan terendah.Desain/Metodologi Penelitian: Penelitian ini memfokuskan pada lima dimensi kualitas pelayanan. Analisis data menggunakan gap analysis. Data yang digunakan dalam penelitian ini adalah data kuantitatif yang didapatkan dari pengumpulan kuesioner dari 360 respondenTemuan: pertama terdapat 14 indikator yang harus dipertahankan kualitas dan kinerjanya yang didominasi oleh bukti fisik, kemudian dimensi jaminan ,dimensi empati dimensi daya tanggap dan reliabilitas. Kedua, indikator yang dianggap sangat penting tetapi kepuasan sangat rendah yaitu sinyal wifi masih lemah di  setiap kelas, referensi buku tidak lengkap di perpustakaan, kebersihan mushola dan toilet juga masih perlu ditingkatkanKeterbatasan : penelitian ini berfokus pada penilaian kualitas pelayanan di lembaga pendidikan.Originality/Value: artikel ini meneliti kualitas pelayanan di lembaga pendidikan.Keyword. Gap analysis, Service Quality
Ketika cinta hadir: Pengaruh Brand Love terhadap EWOM dan Loyalitas Merek Eko Mohammad Fitrianto; Welly Nailis; Suhartini Karim
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 19, No 2 (2021): Vol 19, Nomor 2, Tahun 2021
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v19i2.15963

Abstract

Tujuan penelitian – Penelitian ini bertujuan untuk menguji pengaruh brand love terhadap EWOM dan Loyalitas merek. Konteks subjek pada penelitian ini adalah para pengguna smartphone yang telah menggunakan merek yang sama selama paling tidak dua tahun.Desain/Metodologi/Pendekatan – Metode yang digunakan pada penelitian ini adalah metode survey dengan 100 orang responden yang eligible berpartisipasi melalui survey online. Temuan – Hasil menunjukan bahwa brand love berpengaruh positif pada EWOM (?=0.467, t=4.829) dan Loyalitas merek (?=0.579, t=6190) Keterbatasan penelitian – Penelitian ini baru membahas satu kategori produk yaitu smartphone dengan berbagai merek, sehingga belum dapat fokus untuk menguji pada satu buah merek. Penelitian selanjutnya disarankan menggunakan komunitas sebuah merek, dimana jumlah anggota yang terdaftar diketahui.Originality/value – Penelititian ini menguji bagaimana pengaruh dari brand love terhadap EWOM dan loyalitas merek pada konteks pengguna smartphone.Keywords: Brand love, EWOM, Loyalitas merek
ANALISIS MODAL KERJA INDUSTRI KECIL USAHA PERTUKANGAN KAYU DAN USAHA LAS DI KOTA PALEMBANG SUHARTINI KARIM; UMAR HAMDAN AJ
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 12, No 3 (2014): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v12i3.3177

Abstract

The aims of this research are to observe and analyze working capital of small industry  woodworking and welding businesses in Palembang City. This research will apply survey method by using20 small scale industries- holders as sample respondents. Data will  analyzed by using quantitative and qualitative methods, such as statistical frequency and cross tabulation, financial ratio analysis, and caculating working capital requirement.Research findings are 1)  the firm samples have simple organization and management. 2) They have no adequate working capital. 3) They have  problem in  increasing of raw materials costs, and operating expenses. The writer suggests that the firms have to obtain additional working capital to support the future sales.
PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE ANDROID SAMSUNG DI KOTA PALEMBANG Erresalia Fatriana; Suhartini Karim; Dian Eka
JEMBATAN Vol 13, No 1 (2016)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v13i1.4016

Abstract

The purpose of this research is to find variable brand image having influence Purchase Decision of Smartphone Android Samsung in Palembang City both in partial and simultaneous. The theory that is concerned with image was Brand Image, which includes 3 things that are Favorability of Brand Association, Strength of Brand Association, and Uniqueness of Brand Association. Samples taken are 100 people which is users of Smartphone Android Samsung, any kind of type, male and female, aged approximately 17-60 years old, and living in Palembang with data collection method is interview. The instrument of analysis used to answer the purpose research in the top is multiple linear regressions. Simultaneously the result of the research is variable brand image affect on Purchase Decision. Partially, this research result indicates thatStrength of Brand Association is significantly on purchase decision. The findings which were found is that there is no significant influence between Favorability of Brand Association and Uniqueness of Brand Association againts Purchase Decision. Keywords : Brand Image, Favorability of Brand Association, Strength of Brand Association, and Uniqueness of Brand Association, Purchase Decision
ANALISIS BAURAN PEMASARAN RITEL TERHADAP POSITIONING LOTTE MART WHOLESALE PALEMBANG (STUDI KASUS PERBANDINGAN ANTARA LOTTEMART WHOLE SALE DENGAN INDOGROSIR PALEMBANG) Matias Andrianus S; Suhartini Karim; Dian Eka
JEMBATAN Vol 10, No 1 (2013)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v10i1.3567

Abstract

This research aims to determine the positioning of Lotte Mart Wholesale Palembang compared to other competitor by analyzing the result of the questionary that is already been spread towards 100 people as the respondents. Techniques of analysis is using the qualitative and quantitative techniques including validity test, reliability test, frequencies test, descriptives test, crosstab test and then look for the perception maps through correspondence analysis using SPSS for Windows version 17.0. Based on the result of correspondence analysis, it shows two superiorities owned by Lotte Mart Wholesale Palembang which affected it’s strategy of positioning, those are the price of product and location of Lotte Mart itself. Hence, positioning strategy that can be done is positioning strategy based on image differentiation. Last but not least, in order to increasing performance and competitiveness of Lotte Mart Wholesale Palembang, researcher suggesting to maintain performance of price and location indicator, also to keep comunicating those superiorities to consumers. Afterward, there is necessary to increase performance of the most important indicators before consumers, such as product quality and servicing indicator.Keywords: Positioning, Map Perception and Wholesaler.
Pengaruh Social Context Mobile Marketing dan Brand Equity terhadap Motivasi Perjalanan Wisatawan Yulia Hamdaini Putri; Dessy Yunita; Suhartini Karim
JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Vol 8 No 2 (2020): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Desember 2020
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v8i2.2073

Abstract

In the era of digital information, many visitors get information on social media channels. The travelers or bloggers write their experiences in various places of their tours of the blog page or social media. Generally, this media would be a source of information about people that are interested traveling at any place. Tourist attractions place that has a lot of reviews of social media or web would increase it’s brand equity. A good brand equity would increase travelers' travelled motivation.Firstly, this study aims to identify and understand socomo marketing effects on Travel Motivation. Secondly, to identify and understand Brand Equity effects on Travel Motivation. The last, to identify and understand how brand equity acts as a moderating variable. This study using sampling with Slovin method. The required number of samples is four hundreds that had visited the marine tourism Palembang, Bedegung Waterfall Tourism, Gunung Dempo and Goa Putri.Sample selection using purposive sampling. We got data onto interview and questioners with seven scale likert. The technique used in this study is hypothesis testing using structural equation modeling technique. Firstly, SoCoMo Marketing has not an influence on travel motivation. The role of social media, reviews for attractions in a web and online map accuracy in pointing out places of tourist sites can increase a person's desire to visit it. Secondly, brand equity affects a person to visit a tourist place, the more famous tourist place name would make people feel confident to visit the place. Third, SoCoMo Marketing affects Brand Equity, the more good image and review information would increase the brand equity of tourist attractions thus would enhance tourist travelling.
Pengelolaan Modal Kerja dalam Peningkatan Kinerja Usaha UMKM di Desa Tebat Giri Indah, Provinsi Sumatera Selatan Taufik Saggaff; Yunisvita Yunisvita; Suhartini Karim
Indonesian Journal for Social Responsibility Vol. 4 No. 01 (2022): June 2022
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v4i01.128

Abstract

Service to the community Service aims to help how to manage working capital efficiently and calculate working capital requirements for Micro, Small and Medium Enterprises (MSMEs) in the village of Tebat Giri Indah, North Pagaralam District, Pagaralam City, South Sumatra so that business performance (income) of MSMEs can be improved. The number of selected target audiences is 30 entrepreneurs. The implementation methods used are lecture, tutorial and question and answer. Based on the results of interviews and financial analysis, it is shown that these MSMEs always provide long terms of credit, purchases of fertilizers and pesticides in cash and often use working capital to buy consumer goods. This condition causes inefficiency in working capital management which in turn has an impact on decreasing business performance. After the counseling and assistance is carried out, these entrepreneurs of MSMEs understand how to manage working capital efficiently and calculate working capital requirements so that it is expected to improve the business performance of these MSMEs in the future.
Analisis Faktor Konsumen Menggunakan Electronic Shopping Lazada di Kota Palembang Eko Mohammad Fitrianto; Welly Nailis; Iisnawati Iisnawati; Suhartini Karim
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 21, No 1 (2023): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v21i1.19890

Abstract

Tujuan penelitian – Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi konsumen menggunakan electronic shopping Lazada di kota Palembang Desain/Metodologi/Pendekatan – Metode yang digunakan pada penelitian ini adalah metode survey dengan 100 orang responden yang eligible berpartisipasi melalui survey online. Responden adalah pengguna dari marketplace Lazada. Temuan – Hasil menunjukan bahwa terdapat empat faktor yang terbentuk dari butir-butir pertanyaan yang diajukan. Butir-butir pertanyaan berkumpul sesuai dengan faktor-faktor yang terbentuk yaitu faktor empati, faktor persuasi, faktor dampak, dan faktor komunikasi. Keterbatasan penelitian – Penelitian ini dilaksanakan sebagai studi deskriptif dimana ditujukan untuk menggambarkan pengelompokan partisipan kedalam grup. Untuk mengetahui bagaimana pengaruh dari variabel-variabel tersebut terhadap perilaku konsumen, maka diperlukan penelitian lanjutan yang bersifat studi asosiatif. Originality/value – Penelititian ini mengidentifikasi faktor-faktor yang mempengaruhi konsumen menggunakan electronic shopping.
Social Media Marketing Photo Techniques Training For Small And Medium Enterprises (SMEs) In Desa Kerinjing Ogan Ilir Dessy Yunita; Aslamia Rosa; Iisnawati; Suhartini Karim
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 5 No. 2 (2023)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v5i2.5678

Abstract

Social Media Marketing Photo Techniques Training for SMEs in Desa Kerinjing Ogan Ilir is an activity to understand photography and photo editing techniques. Within this training, SMEs are given training to develop business potential through the ability to use simple photography and editing techniques to make photos more attractive. The purpose of this training is to increase the selling value of the product. The existence of training provided to SMEs, especially in Desa Kerinjing Ogan Ilir, gives participants the ability to advance to class in the midst of intense competition.
Co-Authors Aslamia Rosa Dessy Yunita Dian Eka Dian Eka Dian Eka Eko Mohammad Fitrianto Erresalia Fatriana Iisnawati Iisnawati Iisnawati Matias Andrianus S Taufik Saggaff UMAR HAMDAN AJ, UMAR Welly Nailis Yulia Hamdaini Putri Yunisvita, Yunisvita Yunita, Dessy