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PERAN PEREMPUAN MASA KINI PADA IKLAN TELEVISI (KAJIAN SEMIOTIKA ROLAND BARTHES) Luly Zahrotul Lutfiyah; Kingkin Puput Kinanti
Basastra Vol 9, No 3 (2020): Basastra: Jurnal Kajian Bahasa dan Sastra Indonesia
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/bss.v9i3.19921

Penelitian ini adalah penelitian mengenai peran perermpuan dalam iklan televisi yang dikaji dengan ilmu semiotika Roland Barthes. Peran perempuan dalam iklan televisi ini berebentuk tiga makna yaitu makna denotasi, makna konotasi dan mitos. Jenis penelitian adalah deskriptif kualitatif. Penelitian bertujuan untuk menemukan peran perempuan masa kini dalam iklan televisi. Data penelitian adalah data deskripsi faktual transkripsi data. Penelitian menggunakan tiga metode, yaitu metode pengumpulan data, analisis data, dan penyajian analisis data. Pengumpulan data menggunakan metode simak dan catat berkaitan dengan peran perempuan yang ada dalam iklan televisi. Analisis data menggunakan analisis kajian semiotika Roland Barthes, yaitu menganalisis makna denotasi, makna konotasi dan mitos yang terdapat dalam iklan. Metode penyajian hasil analisis data adalah metode informal yaitu menggunakan kata-kata yang mudah dipahami. Hasil penelitian menunjukkan bahwa peran perempuan dalam iklan sangatlah penting mulai dari perempuan yang berprofesi menjadi ibu rumah tangga yang berbisnis online sampai hubungan antara ibu dan anak.

PENINGKATAN KEMAMPUAN MENYIMAK CERITA RAKYAT MENGGUNAKAN MEDIA PAPAN FLANEL DALAM MATA KULIAH MENYIMAK KARYA SASTRA DI IKIP BUDI UTOMO MALANG luly zahrotul lutfiyah
ALFABETA: Jurnal Bahasa, Sastra, dan Pembelajarannya Vol 1 No 1 (2018): ALFABETA: Jurnal Bahasa, Sastra, dan Pembelajarannya
Publisher : linguistic, literature, and teaching

ABSTRAK: Penelitian bertujuan: (1) penerapan media papan flanel untuk meningkatkan kemampuan menyimak cerita rakyat, (2) keberhasilan media papan flanel dalam menentukan hal menarik dari unsur cerita rakyat (3) keberhasilan media papan flanel dalam menentukan hal menarik relevansi tema dengan situasi sekarang, (4) keberhasilan penggunaan media papan flanel menentukan hal menarik dalam cerita rakyat dengan alasan logis, (5) menggambarkan media papan flanel dalam meningkatkan kemampuan menyimpulkan pesan cerita rakyat. Jenis penelitian PTK. Media papan flanel dapat meningkatkan kemampuan menyimak mahasiswa kelas A angkatan 2014. Kegiatan siklus 1 dan 2 dibuktikan dengan skor kumulatif. Terjadi peningkatan tiap aspek. Pemahaman isi, siklus 1 sebesar 92% dan siklus 2 sebesar 80%. Aspek edukatif siklus 1 skor 74% dan siklus 2 sebesar 61%, aspek pembangun karakter siklus 1 skor 72% dan siklus 2 skor 74%. Aspek mengungkapan hal menarik dengan alasan logis siklus 1 sebesar 64% dan siklus 2 sebesar 77%. Aspek kesimpulan pesan siklus 1 sebesar 65% dan siklus 2 sebesar 89%. Skor kumulatif siklus 1 sebesar 82% dan siklus 2 sebesar 70%. Hasil observasi terjadi peningkatan. Kondisi pembelajaran lebih hidup. Minat mahasiswa besar. Saran untuk peneliti selanjutnya, sebaiknya meneliti penggunaan media flanel untuk meningkatkan aspek afektif mahasiswa.

Perbandingan Stereotipe Gender dalam Iklan: Kajian Semiotika Roland Barthes Luly Zahrotul Lutfiyah; Kingkin Puput Kinanti
Belajar Bahasa Vol 5, No 2 (2020): BELAJAR BAHASA: Jurnal Ilmiah Program Studi Pendidikan Bahasa dan Sastra Indones
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/bb.v5i2.3349

Artikel ini membahas mengenai stereotipe gender dalam iklan yang diteliti dengan pendekatan deskriptif kualitatif. Penelitian semiotika mencoba mengkaji fenomena yang ada dalam masyarakat dengan menggunakan simbol baik yang bersifat verbal maupun nonverbal. Penelitian ini bertujuan untuk mengetahui perbandingan stereotipe gender pada dua iklan yaitu iklan kecap ABC dan Iklan extra joss atau iklan masa kini dengan iklan pada era 5 tahun sebelumnya. Citra perempuan masa lalu digambarkan sebagai perempuan yang menduduki second class dimana kedudukan perempuan di bawah laki-laki. Namun, perkembangan budaya dan pola pikir cenderung menggeser citra tersebut. Penelitian ini akan menggunakan dua iklan yaitu iklan masakan kecap ABC versi Suami bisa masak” dan iklan minuman extra jos versi Laki”. Data dibagi menjadi dua yaitu data verbal dan data nonverbal. Teknik pengumpulan data dilakukan dengan dokumentasi dan observasi. Dokumentasi dilakukan dengan metode simak dan catat. Peneliti akan mengumpulkan data kedua iklan kemudian dilakukan teknik simak dan catat. Setelah dilakukan simak dan catat dilakukan analisis dengan menggunakan analisis semiotik Roland Barthes. Analisis juga menggunakan FGD untuk memantapkan hasil penelitian. Penyajian data dilakukan secara informal yaitu menggunakan kata-kata yang mudah dipahami. Hasil penelitian menunjukkan bahwa terjadi pergeseran strereotipe gender antara iklan Extra Joss yang tayang pada tahun 2013 dengan iklan Kecap ABC yang tayang pada tahun 2018. Perbedaan tersebut terdapat pada penggambaran karakter dan peran laki- laki dan perempuan.

PENINGKATAN KEMAMPUAN MENYIMAK DONGENG DENGAN METODE MIND MAP MELALUI MEDIA ANIMASI AUDIO VISUAL DALAM MATA KULIAH MENYIMAK KARYA SASTRA DI IKIP BUDI UTOMO MALANG Luly Zahrotul Lutfiyah
Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya Vol 24 No 1 (2018): PARADIGMA: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya
Publisher : IKIP Budi Utomo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/paradigma.v24i1.345

This research aims to (1) describe the implementation of mind map method through audiovisual animation media in improving listening to fairy tale ability, (2) describe the achievement level of mindmap method through audiovisual animation media in defining interesting parts from the fairy tale including (figure, character, and theme), (3) describe achievement level of mind map method through audiovisual animation media in showing interesting parts about the relevance between theme and recent situation, (4) describe achievement level of mind map method through audiovisual animation media in defining interesting parts of a fairy tale using logical reason, (5) describe achievement level of mind map method through audiovisual animation media in improving the ability to conclude the message of a fairy tale. This is a classroom action research (CAR). The data collection applies five techniques such as (1) Observation, (2) Interview, (3) Test, (4) Documentation, dan (5) Field Note. Mind map teaching methodthrough audiovisual animation media can improve ability in listening to fairy tale for the IKIP BUDI UTOMO Students. Based on evaluation result from cycle 1 and cycle 2, it is confirmed that the cumulative score improves; also, each aspect experiences the same improvement – except in the attractiveness of fairy tale relevance. Content comprehension aspect at cycle 1 gets score in percentage of 82% and at cycle 2 makes 90%. Fairy tale attracting parts aspect at cycle 1 reaches score in percentage of 34% and becomes 51% at cycle 2; fairy tale relevance attractiveness aspect at cycle 1 has score in percentage of 62%, and 54% at cycle 2; the aspect of expressing fairy tale interesting parts in logical reason at cycle 1 makes percentage score as many as 74% and becomes 87% at cycle 2, fairy tale conclusion message aspect at cycle 1 makes score of 75%, and 79% at cycle 2; furthermore, the student cumulative score in cycle 1 is 72% and becomes 80% at cycle 2. From the observation result, there also occurs improvement, and generally the teaching and learning atmosphere is quite conducive. The class situation is controllable, students feel favorable to mind map method and fairy tale VCD which are used as the media to listen to the fairy tale. Student interest in following fairy tale listening activity is relatively high. Things to suggest for further research, suppose it explores the implementation of mind map teaching method in the effort of improving student’s affective aspect. For Bahasa Indonesia teacher, suppose he/she applies mind map teaching method through audiovisual animation media as a kind of variation in teaching method tomake student not bored while joining the learning.

Penerapan Virtual Google Classroom Terintegrasi TPACK pada Siswa MTS Ahmad Yani Jabung Lis Susilawati; Luly Zahrotul Lutfiyah; Nurwakhid Muliyono
Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya Vol 27 No 2 (2021): Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya
Publisher : IKIP Budi Utomo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/paradigma.v27i2.1732

There are many problems when implementing virtual google classroom and TPACK. In accordance with the title of the study, the problem of this research is how to apply a virtual google classroom that is integrated with Technological, Pedagogical, and Content Knowledge (TPACK) for Ahmad Yani Jabung's MTS students. Thus, this study aims (1) to determine the implementation of TPACK's integrated virtual google classroom; (2) to find out the obstacles experienced in the process of implementing the TPACK-integrated virtual google classroom; and (3) to find out the efforts made to implement the TPACK integrated virtual google classroom for MTS Ahmad yani jabung students. The approach used is a qualitative research approach with descriptive-qualitative analysis methods. Collecting data through observation, interviews, and documentation. Data analysis with data reduction techniques, data presentation, and verification. After being analyzed using these approaches and methods, the following results were obtained. First, the implementation of the virtual google classroom is carried out by the teacher preparing online lesson plans, uploading accessible materials and assignments for students, preparing power points for presenting material online, and preparing learning videos. Second, the obstacles experienced in implementing the virtual google classroom in online learning are (1) good internet signal, (2) unsupportive weather, (3) not all students have android, and ( 4) not all students understand the material given by the teacher online. Third, the efforts made to overcome the obstacles in implementing the virtual google classroom are (1) students to a place where the internet network can be reached; (2) every month the school provides internet packages; (3) the teacher forms study groups and collects them at the meeting point or student house who has android and good signal; (4) if there are students who do not understand the material given by the teacher, students can ask their parents or siblings. Suggestions for further research are in order to obtain maximum results in conducting research with similar subject matter, accuracy in choosing data sources

Metode Simak-Berantai Dalam Meningkatkan Kualitas Pembelajaran Menyimak Pada Mahasiswa PBSI Angkatan 2021B IKIP Budi Utomo Artifa Sorraya; Luly Zahrotul Lutfiyah; Yana Yana
Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya Vol 28 No 3 (2022): Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya
Publisher : IKIP Budi Utomo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/paradigma.v28i3.2373

The method in improving the quality of listening learning is the chain-listening method. The chain-listed method is where students os students shisper something that is in accordance with the learning material to a learner who has lined up neatly. Student or students whisper the message to the second student. the second student whispered to the third student, and the same amounted to the last student. The last student mentions the message in a clear voice in front of the class. the facilitator or lecturer corrects and evaluates whether the message really reaches the last student or not and for students it can improve the quality of listening learning through the chain-listen method. The purpose of this studay was to determine the improvement of listening skills through the chain-listening method in PBSI students batch 2021B, Ikip Budi Utomo. This type of research is classroom action research which consists of two cycles. The subjects in this studay were PBSI students batch 2021B. Dsta analysis techniques in this study consisted of qualitative and quantitative data. Qualititative data obtained through observation and quantitative data obtained through observation and quantitative data obtained through test results in improving the qualitaty of listening learning.

Deiksis dalam Film “Ku Kira kau Rumah” : Analisis Pragmatik Rizka Ardillah Ardillah; Kingkin Puput Kinanti; Luly Zahrotul Lutfiyah
Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya Vol 29 No 1 (2023): Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya
Publisher : IKIP Budi Utomo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/paradigma.v29i1.3269

This research is a discussion of pragmatic studies, namely deixis. deixis itself is a word that has no reference depending on what, who, where and when the speech occurs. The purpose of this research is 1) to explain the forms of deixis, 2) to explain the meaning of deixis, 3) to explain the function of deixis. the research data is in the form of the movie "Ku Kira Kau Rumah" by using qualitative description research method that describes in detail the observed case. The result of the research is there are 5 forms of deixis which are 1) persona deixis, 2) place deixis, 3) time deixis, 4) discourse deixis, 5) social deixis and each deixis has its meaning and purpose.

Interferensi dan Campur Kode Di Akun Media Sosial Instagram Angelina Duncan Artifa Sorraya; Luly Zahrotul Lutfiyah; Tities Hijratur Rahmah
Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya Vol 29 No 2 (2023): Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya
Publisher : IKIP Budi Utomo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/paradigma.v29i2.2777

Abstract: This study aims to determine the types of phonological interference that emerged in Instagram Angelina Duncan. The interferences were described textually according to the results obtained from research subjects. The formulation of the problem in this study is hoe is he vowel, consonant, and Javanes language interference in the use of spoken Indonesian in the material criticrizing the personal experience of early chilhood in Instagram Angelina Duncan This type of research is descriptive qualitative. Data was obtained by recording stories that were done by Instagram Angelina Duncan. The data collection method uses the capable engagement method. The result of this study there are three cases tht occur namely 1) the occurance of interference of vowel sound changes such as, changes in pronunciation of vowel /u/ to /o/, /a/ to /e/, /i/ to /e/, and vocal /e/ in the middle of the word. 2) the occuarnce of consonant change in the form of the edition of a letter and a consonant. For example, the edition of the letter /m/ at he begining of the word, /h/ in the middle of the word, at the and of the word, and the removal of the danial /h/ in the middle of the word. 3) the occurance of cluster sound changes in the form of double consonant removal at the and of the word.

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