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All Journal Benefit: Jurnal Manajemen dan Bisnis Insect (Informatics and Security): Jurnal Teknik Informatika Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Jurnal STIE Semarang (Edisi Elektronik) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Ekobis : Ekonomi Bisnis & Manajemen Masyarakat Berdaya dan Inovasi Budimas : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat ANALISIS Jurnal Aktiva : Riset Akutansi dan Keuangan Komitmen : Jurnal Ilmiah Manajemen Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Jurnal Abdi Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Konsentrasi: Jurnal Manajemen dan Bisnis
Susilawati, Agnes Dwita
Universitas Pancasakti Tegal
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Journal : Konsentrasi: Jurnal Manajemen dan Bisnis

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Pengaruh Persepsi Citra Merek, Persepsi Kualitas Produk dan Persepsi Harga Terhadap Keputusan Pembelian Konsumen Distro Bloods di Kota Tegal Reza Rizal Rizki Aziz; Ahmad Hanfan; Agnes Dwita Susilawati
Konsentrasi: Jurnal Manajemen dan Bisnis Vol. 3 No. 1 (2022): December
Publisher : Major Management, Faculty of Economics and Business, Universitas Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (644.774 KB) | DOI: 10.12345/konsentrasi.v3i1.30

Abstract

The rise and fall of Bloods Distro sales volume is caused by Bloods Distro members who do not place orders every month. If a member does not transact consecutively for one year or more, the Bloods Distribution Company will automatically deactivate the member. Apart from the lack of member updates in selling to consumers, the purchase rate has decreased because it is influenced by customer buying interest in Brand Distros, where customers who are initially interested in buying Brand Distros in a certain month then become not interested in making repeat purchases even though different brands are offered. brand previously offered by the consultant. The purpose of the study, to analyze (1) whether brand image affects purchasing decisions, (2) whether product quality affects purchasing decisions, (3) whether price perceptions affect purchasing decisions, (4) whether brand image, product quality and price perceptions simultaneously influence the purchasing decision of Bloods distribution in Tegal City. The method used in this research is a quantitative method. The number of samples is 100 respondents, purposive sampling technique, data collection using a questionnaire, analysis tool using multiple regression. The results of the study, (1) Brand image variables have no effect on purchasing decisions, (2) Product quality variables affect purchasing decisions, (3) Price perception variables affect purchasing decisions, (4) Brand image variables, product quality and price perceptions simultaneously influence on purchasing decisions for Bloods distributions in Tegal City, (5) the percentage of variable contribution obtained is 67.90%, meaning that variations in bloods distributions purchasing decisions in Tegal City can be explained by brand image, product quality and price perception. The remaining 32.10%, explained by other factors outside the model.
Co-Authors Agustina Handayani Ahmad Hanfan, Ahmad Amirah Amirah Bei Harira Bei Harira Irawan Briliani Dwi Hapsari Budi Susetyo Budi Susetyo Catur Wahyudi Deddy Prihadi Deddy Prihadi Dewi Apriani Fr Dien Noviany Rahmatika Eva Anggra Yunita Eva Anggra Yunita Fahmi Firmansyah Fifit Solehatun Fifit Solehatun Inayah Adi Sari Ira Maya Hapsari Kartikasari, Maulida Dwi Maulida Dwi Kartikasari Mei Rani Amalia Mei Rani Amalia Mei Rani Amalia Mohammad Arridho Nur Amin Monalisa Monalisa Niken Wahyu Cahyaningtyas Niken Wahyu Cahyaningtyas Reza Rizal Rizki Aziz Sari Wiyanti Setyowati Subroto Setyowati Subroto Setyowati Subroto Sri Mudiati Sri Murdiati Suwandi Suwandi Teguh Budi Raharjo Tri Sulistyani Yuniarti Herwinari Yuniarti Herwinarni Yuniarti Herwinarni