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All Journal Agrikultura Jurnal Sosial Ekonomi Pertanian IQTISHODUNA Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora El Dinar Jurnal Psikologi Habitat AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Economics Development Analysis Journal Caraka Tani: Journal of Sustainable Agriculture Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Masyarakat dan Budaya Jurnal Ekonomi dan Pembangunan JURNAL PANGAN Agriecobis : Journal of Agricultural Socioeconomics and Business
Masyhuri Masyhuri
Jurusan Sosial Ekonomi Pertanian Universitas Gadjah Mada
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The Customer Satisfaction Analysis of Community based Agrotourism in Yogyakarta Indrayanti, Temy; Jamhari, Jamhari; Mulyo, Jangkung Handoyo; Masyhuri, Masyhuri
Caraka Tani: Journal of Sustainable Agriculture Vol 35, No 1 (2020): April
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/carakatani.v35i1.29336

Abstract

Several kinds of agro-tourism are managed by the community and by the private sector. However, if agro-tourism is managed by the community, can it give satisfaction to the visitors? This study aims to determine the level of customer satisfaction by Customer Satisfaction Index (CSI) and to investigate what marketing mix attributes should be improved by IPA-Kano integration analysis. The research method used was a quantitative research on community-based Salak (Salacca zalacca) Agro-tourism in each category of tourism village, namely ’growing’, ‘developing’ and ‘independent’ tourism village categories. The measurement of visitor satisfaction used the marketing mix attributes of 7Ps (price, place, product, promotion, process, people and physical evidence). Based on the results of CSI, the services provided by the community-based salak agro-tourism manager are considered ‘Satisfied’ in the Growing and Developing agro-tourisms and ‘Very Satisfied’ in the Independent agro-tourism. Priority attributes that should be improved are attributes included in the ‘Fatal’ category. Priority attributes in ‘growing’ agro-tourism are the marketing activities (publicity), availability and cleanliness toilet. Priority attributes in ‘developing’ agro-tourism are marketing activities (promotion), availability and cleanliness of toilets. Priority attributes in ‘independent’ agro-tourism are availability and cleanliness of toilets.
Model Kelembagaan pada Agribisnis Padi Organik Kabupaten Tasikmalaya Nuraini, Candra; Darwanto, Dwidjono Hadi; Masyhuri, Masyhuri; Jamhari, Jamhari
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 2, No 1: January - June 2016
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.953 KB) | DOI: 10.18196/agr.2121

Abstract

This study aims to: (1) to identify the forms of institutional and analyze interaction at the institutional organic rice agribusiness; (2) to design the institutional model in organic rice agribusiness. The study was conducted by using descriptive method. Result of the analysis showed that the profile of organic rice agribusiness institutions include: farmers, farmers' groups combined Sympathy, organic farmers cooperatives, village cooperatives, private enterprises agro-industry (CV), BPP, NGO, exporters, agro-industry company. The conditions of farmer organizations today are more cultural and mostly just to government facilities, it has not been fully geared to take advantage of economic opportunities through the use of accessibility to information technology, capital and markets necessary for the development of organic rice agribusiness and agricultural businesses.On the other hand, institutional businesses in rural areas, such as the cooperative has not fully accommodate the interests of farmers / farmer groups as a forum for technical guidance. Various farmer institution that already exist such as farmers 'groups, farmers' groups combined, the association of water user farmers are expected on the challenges ahead to revitalize themselves and institutions that currently more dominant just as container technical development and social into institutional also serve as a platform for business development legal entity or can integrate other institutions in the agribusiness chain of organic rice. Model on organic rice agribusiness institution system is based on agribusiness and institutional dimensions as well as the three pillars of the new institutional.
Efisiensi Alokatif Usaha Tani Jagung di Kecamatan Bantul, Kabupaten Bantul, Daerah Istimewa Yogyakarta Sutrantiyas, Roichana Rachma; Masyhuri, Masyhuri; Siregar, Abi Pratiwa
Agrikultura Vol 33, No 3 (2022): Desember, 2022
Publisher : Fakultas Pertanian Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agrikultura.v33i3.42444

Abstract

Kecamatan Bantul merupakan salah satu sentra produksi jagung di Kabupaten Bantul, Daerah Istimewa Yogyakarta dengan tren luas panen yang cenderung naik dari tahun 2017 hingga 2019. Meskipun demikian, luas panen yang semakin besar tidak otomatis mengakibatkan produksi yang lebih tinggi, hal ini disebabkan karena terdapat faktor lain yang berpengaruh terhadap produksi jagung. Atas dasar hal tersebut, penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi produksi jagung dan tingkat efisiensi alokatif penggunaan input pada usaha tani jagung di Kecamatan Bantul. Metode penelitian yang digunakan adalah deskriptif analitis menggunakan data primer yang berasal dari wawancara dengan petani jagung. Teknik pengambilan sampel menggunakan metode acak (random sampling). Faktor-faktor yang mempengaruhi produksi jagung dianalisis dengan menggunakan regresi linear berganda, sedangkan efisiensi alokatif dihitung menggunakan nilai indeks efisiensi alokatif. Hasil penelitian menunjukkan bahwa luas lahan, benih, pupuk urea, pupuk kandang, herbisida, dan tenaga kerja berpengaruh terhadap produksi jagung. Hasil perthitungan efisiensi alokatif dikelompokkan menjadi tiga nilai indeks yaitu: (a) belum efisien (penggunaan luas lahan, benih, dan pupuk urea), (b) tidak efisien (penggunaan pupuk kandang dan herbisida), serta (c) sudah efisien (penggunaan tenaga kerja).
Co-Authors Adnan Putra Pratama Ani Suryantini Any Suryantini Appas, Herdi Azrimul Azrimul Barid, Miftah Candra Nuraini, Candra Danang Manumono Dwidjono H. Darwanto, Dwidjono H. Dwidjono Hadi Darwanto Dyah Ethika, Dyah Indrayanti, Temy Jamhari, Jamhari Jangkung H. Mulyo, Jangkung H. Jangkung Handoyo Mulyo Lestari Rahayu Waluyati Natelda Rosaldiah Timisela R. Waluyati, Lestari Rahayu Relawati Ris Hadi Purwanto S Siswanto SAKTYANU K. DERMOREDJO Senawi Siadari, Ulidesi Siregar, Abi Pratiwa Slamet Hartono Sri Widodo Sutrantiyas, Roichana Rachma Tri Anggraeni Kusumastuti Trisiwi Wahyu Widayati umi barokah Yunastiti Purwaningsih, Yunastiti