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Journal : Pinisi Journal of Entrepreneurship Review

The Effect of Entrepreneurship Knowledge on Students' Entrepreneurial Interest at SMK Negeri 1 Makassar Rosvika Sari; Muhammad Rakib; Agus Syam; M. Ihsan Said Ahmad
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 1 (2023): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

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Abstract

The following research aims to ascertain how entrepreneurial knowledge affects the entrepreneurial interest of students of SMK Negeri 1 Makasar. Quantitative research methodology was used in this study and the technique of collecting data used observation, questionnaire, and documentation methods. Students who have learned about entrepreneurship are the target group of the study, and 72 responses are used as the research sample. The method of collecting data using questionnaire data made based on the Liker scale and validated through reliability and validity tests. Analysis was then conducted using simple linear regression. The results showed that entrepreneurial knowledge has a good and clear effect on the desire to do student entrepreneurship at SMKN 1 Makasar. The magnitude of the relationship between entrepreneurial knowledge (X) and entrepreneurial interest (Y) is in the strong group, which is in the interval 0.60-0.799 and the form of a positive correlation where the higher the knowledge of entrepreneurship the higher the desire to do entrepreneurship and vice versa if the lower the knowledge about entrepreneurship, the lower the desire to do entrepreneurship.
Marketing Channel Analysis of Chicken Eggs in Pannampu Market, Tallo District, Makassar City Asmayanti; Andi Annisa; Azrul; Marhawati; Agus Syam
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 1 (2023): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

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Abstract

In general, this research aims to describe the chicken egg marketing channel which includes marketing margins and marketing efficiency. This type of research is included in descriptive research or categorized in qualitative research methods using survey methods, namely describing, explaining and interpreting a phenomenon that occurs in an object and the data is qualitative, namely data that is described in words or sentences according to categories to obtain a conclusion. Source of data used in this research is primary data. The primary data in this study were obtained directly from interviews with several traders in Pannampu Market. The data analysis technique is qualitative, which is done when data collection takes place. In this study, a data reduction process was carried out through the observation process of the marketing channels for chicken eggs in the pannampu market. Then the data analysis was carried out from the presentation of the data obtained during the data collection process. After the analysis process, a conclusion is obtained regarding marketing channels, marketing margins, and marketing efficiency of chicken eggs in the pannampu market. First, from the results of the analysis of the chicken egg marketing channel in the pannampu market, there are two marketing channels. Marketing channel I has the highest total margin of IDR 32,000. The high margins in this marketing channel are due to the presence of shipping costs. Meanwhile, the marketing channel II is the channel with the lowest total margin, namely IDR 22,000. Based on the high and low marketing margins, marketing channel II is the most efficient marketing channel economically. But both marketing channels are all profitable.