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Journal : Jurnal Penelitian Progresif (JPP)

 1 
FACTORS THAT DRIVE E-COMMERCE ADOPTION IN UMKM Nasruddin
Jurnal Penelitian Progresif Vol 3 No 2 (2024): MARCH 2024 - AUGUST 2024
Publisher : CV Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpp.v3i2.113

Abstract

This research aims to identify the factors that influence the decision of footwear MSMEs in Cibaduyut to adopt e-commerce. Using the Theory of Planned Behavior (TPB) as the main theoretical framework, this research also considers the Technology-Organizational-Environmental (TOE) model to understand technological, organizational and environmental factors as well as personal factors of MSME owners. Primary data was collected through questionnaires filled out by 148 respondents from footwear MSMEs in Cibaduyut, and analyzed using the multiple linear regression method. The research results show that MSMEs have a positive attitude towards e-commerce, influenced by social norms, perceived behavioral control, perceived benefits, and government support. These findings suggest that MSMEs that have not yet adopted e-commerce need to consider the potential benefits, while those that have adopted can evaluate the existing challenges. The government is expected to contribute through training, infrastructure and regulations that support the use of e-commerce in MSMEs.
Co-Authors Ade Yuni Sahruni Adi Ahmad Andi Nadira Mahm Andika Saputra Andini Sudarmin Andri Estining Sejati Ansar CS Ardi Yuliono Arifuddin, Muhammad chairuddin Cut Nelga Isma Darwin Rio Budi Syaka Della Hendra Deni Trianda Pitri Desty Fatmawati Fatmawati Hafifah Halfiani, Waode Hersiyati Palayukan Iba Elisa Ilham Tahier Jahring Jamidi Jamidi Junalia Muhammad Lutfiana Tarida Maimun Marpaung, Beny OY Mayadiana Suwarma, Dina Muh. Syaiful Syam Muhammad Albi Ansari Pohan Muhammad Sadzali Muhammad Yassir Nanda Nur Ihsan Nurfaida Tasni Ovan, Ovan Pratiwi Mushar Putri, Shara Amelia Rendy Prakasa Rina Rahmi Riyan Maulana Rudianto Sitti Rahmayani Sufyan Suhufan, Mohammad Abdi Suriadi Syarifuddin Tarmizi Victor Sampebulu Wahyuddin Zurrahmi Wirda